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Export 1000 leads from Linkedin
Sales Navigator for free with Evaboot.
Linkedin Sales Navigator has become an indispensable asset for salespeople worldwide.
But how can you unlock its full potential?
In this article, we delve into the intricacies of LinkedIn Sales Navigator, providing you with practical tips and insights to leverage this tool effectively.
Whether you’re a seasoned sales veteran or a newcomer to the field, this in-depth guide will help you navigate LinkedIn Sales Navigator like a pro, transforming your lead generation process and boosting your sales performance.
Ready to get your Linkedin game to the next-level?
Let’s dive in the best linkedin plan for salespeople.
You will see.
LinkedIn Sales Navigator allows sales experts to nurture relationships and drive sale. Users can search for qualified leads and save them in lists. Then they receive notifications about their lead and account activities that they can use in their outreach.
Here is how to use Sales Navigator for lead generation:
Sales Navigator is a Linkedin Premium product that gives sales professionals access to advanced search features with more than 30 search criteria to find their target audience.
This video will show you in details how every filter work:
Unlike with the basic linkedin search, there is no limitation on the number of searches for Sales Navigator users.
With a Sales Navigator account, you can do as many search as you want.
Filters are divided into several categories:
Spotlight category is interesting as it includes dynamic filters that detect job changes, mentions in the news, sharing of experiences etc…
They are the best filters to find leads on linkedin because they provides good icebreakers for your messages, you can mention:
All this data is really useful to write personalize sales messages to your prospects.
Another interesting filter is “Posted Content”
This will give all linkedin profiles that have posted or commented a post containing a specific keyword.
You are able to see the post by clicking on “Posted on Linkedin” below the About section.
If someone is creating or engaging with content related to your niche, it is likely to be a good prospect right?
A good way to find potential customers.
Knowing how the Sales Navigator search filter work was the first step.
You really want to get the most out of the search engine?
Then you must master boolean search.
Sales Navigator boolean search is really simple programmatic language to make your searches much more precise.
It works with a combination of logical connectors and punctuation:
It has a strange name but it’s really simple.
Here is a video that guides you through it.
Boolean can be used in 2 places: the keyword and the job title search bar.
The global keyword search will look for the keyword into the whole profile:
The job title filter will only look for your keywords into the current job experiences of your prospects
Now let’s see how to use each boolean operator
There are 5 boolean operators you should know about:
Here is a simple template you can follow for your boolean searches:
(Seniority Keywords) AND (Function Keywords) NOT (Blacklist)
Let’s say I am looking for decision makers in Sales and Marketing.
I can add all the seniority related keywords in the parenthesis:
(VP OR "Vice-President" OR "V.P" OR "Vice President" OR Head OR Manager OR Chief)
Then all the field related keyword in the second parenthesis
(Sales OR Marketing)
And then all my blacklist in the last parenthesis
(Assistant OR "Right Arm" OR Founder OR "Co-Founder" OR Cofounder)
Then put all together into the same boolean query
(VP OR "Vice-President" OR "V.P" OR "Vice President" OR Head OR Manager OR Chief) AND (Sales OR Marketing) NOT (Assistant OR "Right Arm" OR Founder OR "Co-Founder" OR Cofounder)
This expression will look for a lot of job titles:
This template is super convenient to stay organized as your boolean query get bigger and bigger.
Once your search results are ready, you might want to handpick some leads to save them into a list.
Here is a how to create a lead list on sales navigator:
Once your leads are saved into a lead, you will be able to acces them through the “Lead List” tab
Once your leads are added in a list, you can send connection requests and Inmails directly from the interface.
Inmails are premium linkedin messages that allow you to skip the connection request.
That way you your messages can land on the inbox even if you are not part of their linkedin connection yet.
With Sales Navigator, you get 50 inmails credits per month, so you use them carefully.
Send a connection first and use Inmail messages as a last resort if your connection request is not accepted.
The lead list feature allows you to take notes and your leads and keep track of the inmails sent to them.
If the vast majority of your leads are on linkedin, your sales team can use this interface as your outreach CRM.
To get the most out of inmails, make sure to check our guide linkedin inmail best practices.
Connecting and taking notes is not the only benefits of adding leads into list.
Let me show you.
Once you add a lead to a list, Sales Navigator will track their activity on Linkedin and send you updates like:
This social selling feature is really valuable to send personalized follow-up messages
You can bookmark alerts to save them for later.
If you click on View, the linkedin post will open on the left, and you will be able to like and comment directly from Linkedin Sales Navigator.
Also a great way to follow-up on a prospect.
This is really convenient for B2B sales if you want to break the ice or follow up with your prospect by commenting the content they publish.
You use Salesforce, HubSpot, or Pipedrive and you want to get your lead list into a CSV to upload it to your CRM?
Sales Navigator is a great toot, but it doesn’t allow you to export leads to CSV and find their emails.
For that you will need to use a Chrome extension like Evaboot. Here is how it works:
When you make a search, you can see a maximum of:
But sometimes, your search has more than 2.5K leads or 1K accounts in it.
If you want to export more than 2500 leads from a Sales Navigator search, you need to split your search into several chunks.
Here is a video tutorial that explains the process:
Using Evaboot is an easy way to build email lists from Sales Navigator.
If you want also want to get phone numbers from Sales Navigator, you can combine Evaboot and Datagma.
Here is a tutorial:
Another benefit of Evaboot is that the tool will aslo automatically convert Sales Navigator URLs into Linkedin URLs
Ok so you made your first searches, extracted the results…
But what happens after that?
People will change jobs, accounts will grow.
LinkedIn database is alive.
You need to do some follow-up on your searches.
And LinkedIn built a tool for that: Saved Searches.
The Save Search feature allows you to get notified when new people match your search results. It’s one of best lead search automation tool.
It is a great way to identify new ideal customers, get lead recommendations and reach out to people as soon as they get into their new position.
If you click on the New, you will get access to the list of leads that recently matched your search filters.
To save a search, it’s really simple.
Just click on “Save Search” on the top right of the search interface.
This feature is so underestimated yet so useful for linkedin outreach. No need to look for new leads every week, they will come directly at you.
When you are doing prospecting, you want to make sure that you won’t contact your past or current clients and your competitors.
To do that:
Then, when you are on the lead search:
All the people working in the companies inside your account list will be excluded.
Sales Navigator comes with 50 inmails credits per month.
Inmail are basically messages you can send to people you are not connected with to skip the connection request step.
This amount is obviously way too low if you want to prospect on LinkedIn at scale.
In this video, you will find 3 tips to get unlimited inmails on LinkedIn. One of them is to identity and target open profiles.
So now, you know the basic.
But to really be in the top 1% of Sales Navigator users, you still must learn a few things.
Especially on how the search engine works.
Sales Navigator has many benefits. It is clearly one of the best tool to prospect on linkedin.
However, if you trust it blindly, you will end up reaching out to people that have nothing to do with your client.
We did a study on +100K searches. On average 31% of your search results don’t match with your filters.
Here is a post I’ve seen on Reddit confirming the study:
The consequence is that many sales spend hours cleaning lists of prospects.
Still, Linkedin is the best B2B database in the world.
So we have to deal with it.
Let’s see all the tips and best practices around sales navigator search filters and how Evaboot can help you with that
The LinkedIn Sales Navigator keyword search will look into the entire profile of your prospect.
So if you are typing “Marketing'” in your search, you will get every people that have mentioned “Marketing” at least one time in their profile.
Here is an example of a lead that came out on a “Marketing” keyword search:
You see that using this filter can bring a lot of irrelevant leads in your search results so you need to use it with caution.
What Evaboot does to fix thisOur double check the profile to see if your keywords are presents in the current job description or job title of your prospects. Using Evaboot, this profile above would have been automatically detected as an unqualified lead.
The most common error is to use the keyword filter to look for job titles.
Keep that for the title filter.
Here is an example.
I have ve compared the results of the same search using the keyword filter and the title filter with Evaboot.
You can see that the error rate is higher with keywords search
If you are looking for job titles, you should always use the Title filter, forget about the keywords.
So how to use the keyword filter then?
The best way to use it is to look for niche keywords that will not appear on the job title but rather on job descriptions or company descriptions.
Like offline marketing for example.
Probably no one will mention this on their job title, but it can appear on a job description.
Even you use the job title filter correctly, you may end up with unqualified leads.
This is because don’t update their profile correctly.
Let me show you the problem…
When you use the job title filter, LinkedIn will search within all the job experiences marked as Present.
The thing is, many people forget to correctly update their job position when they change jobs.
They create a new experience, but they don’t close the previous one, which is still marked as present.
Ex: here is a prospect in a search for the keyword CEO
What Evaboot does to fix thisWe detect the real current experience of the people and check if this experience match the job titles you were looking for.
Many people think the industry filter on the lead search looks for the industry of their company.
But it’s looking for the industry of the profile
But what’s the industry of the profile?
This is the industry you can change here:
Most users consider this field as Department and enter Sales if they work in Sales, even if they work in a Software company.
Ex: I have ve changed my industry from Computer Software to Chemicals and this is what happens.
If you use this filter, there will be some garbage in your search for sure, but you can still use it with Evaboot if you want as some people will correctly fill their profile industry.
What Evaboot does to fix thisWe extract the company industry on the prospect company page, and we check if it matches with the industry you selected on your lead search. Basically, we correct this filter to make it search the right information.
With the Seniority level filter, LinkedIn tries to guess the seniority level with twi information:
So if you are a CEO, there is high chance that Linkedin classify you as Owner for example.
They will also use the information given by users when they add their managers or add managers for other people.
This info is poorly informed, and the algorithm give unpredictable results.
LinkedIn will create a Seniority Level for every current experience on your profile.
So if you have 4 opened experience, you will have 4 different Seniority Level attached to your profile.
You can see in this example that a CEO can be considered as in intern.
That is why If you know exactly which job title you want to target, our advice is to not use this filter.
After all, if you know the job titles you want to target, you don’t need this filter.
You should use it in only one case: discover new job titles.
Like in this example where I tell LinkedIn: “Just give me decision makers in Sales”
For this, I just enter “Sales” into the job title filter, and I add the highest seniority levels
The function filter has the same problem as the seniority level filter.
With Function, LinkedIn tries to guess your Function with your job titles
This once again unpredictable algorithmic decisions
Same as Seniority Filter, LinkedIn will create one function for every current experience you have opened on your profile.
Don’t Use this filter at all if possible.
If you really know your personas, you know what job titles they have, and you don’t need this filter.
Now lets the worst filter on Sales Navigator:
The technology filters.
There is absolutely no information on LinkedIn’s documentation about how they find technologies used by companies.
It makes it really hard to trust them on this.
If I use What’s Run which is a reliable plugin to find technologies used on a website, it doesn’t mention Webflow on the website to detect
You want to target companies based on which technology they used?
This example is about finding ecommerce using Shopify, but you can apply this technique to any technology.
One of the best ways to reduce the number of unqualified leads in your Sales Navigator search results is to make account-based searches.
Let me show you how it works.
How to use LinkedIn Sales Navigator to target accounts:
When you do Account Based Marketing on linkedin, you start by searching for account pages, then you find the decision makers.
Linkedin Sales Navigator is the perfect tool to do that. This technique is used by the best sales managers and guarantee you to get relevant leads.
It offers 14 search filters to look for accounts that would be perfect clients for your business.
You can filter by:
The headcount growth and hiring filters because allow you to target growing companies.
In terms of event detection, Linkedin allows you to detect companies with recent funding events on Crunchbase.
Linkedin also detect when they is Senior Leadership change in the last 3 month in a company.
The arrival of a new top decision makers is a great opportunity to launch a conversation with the account.
Newcomers tend to come with new ideas and new ideas requires product and services.
The next step?
You guessed it.
It’s to create account lists.
To create an account list on Sales Navigator:
Once the account are added on your list, you will be notified when the company:
Linkedin will also track your targeted companies on the web and send you the blog post mentioning them.
If you click on View article you will be able to see an abstract and read the post.
Another super useful tool for Linkedin Account Based Marketing is the linkedin company page.
In there, you can build you account map by drag and dropping leads into several categories (Tiers 1, Tiers 2, Tiers 3).
Get some insight about growth, the size of the department, the hires, and job openings on Linkedin.
This is really useful to get to know your account to write super personalized sales prospecting messages.
But to who should you send the messages?
How to find the decision makers?
Here is how to find decision makers within an account list using Sales Navigator:
Once you have selected your account list, all the people working at these companies will appear in the search results.
Your job is now to add filters to get the right decision makers. Obviously, the job title filter is a great way to do that.
The efficiency of your linkedin prospecting strategy can be boosted by linkedin marketing using Linkedin Ads.
There is a hack to create super-targeted LinkedIn ads with your Sales Navigator extractions.
Instead of trusting LinkedIn Algorithm, you yell LinkedIn the exact list of people to target.
When you are choosing your audience, click on List upload > Contact List or Company List
I explain all the process in this video!
By running ads on the people you are prospecting, you multiply the touchpoint your prospects have with your brand and increase the chances to get a reply.
Linkedin Sales Navigator offers 3 different plans:
For now, we only covered the features of Sales Navigator Core.
Let’s explore the functionalities of Advanced and Advanced Plus so you can see if it can benefit your business.
Sales Navigator Advanced costs $149.99/ month. It offers everything included in Core plus:
If you’re using other sources of data than LinkedIn to identify accounts, this feature can really change your life.
Account upload allow importing CSV on Sales Navigator with account information, so LinkedIn can try to find these account into its database.
Here is a video tutorial:
This process can automate Account list building and allow to identify decision makers inside companies you have scraped on:
If you can get the LinkedIn URL of the company page for every account, the match rate will be 100%!
LinkedIn Sales Navigator Smartlink is an underestimated feature for LinkedIn lead generation.
Smartlinks allow you to create PowerPoint like presentation directly from Sales Nav, send them to your prospect and track how they interact with it.
In this video, you will find many tips about how to use smartlinks to generate leads
Linkedin TeamLink helps sales team detect warm introduction opportunities with their prospects. Teamlink is doing that by showing you if people in your search results are among the 1rst degree connections of your teammates.
Sales Navigator Advanced is built for companies with sales team between 5 and 10 people.
If you are working in an Enterprise with much more sales reps, you might be interested but Sales Navigator Advanced Plus.
Sales Navigator Advanced Plus doesn’t have a public pricing. You must go through Linkedin Sales Team to get. It offers everything included in Advanced plus:
Teamlink Extend which allow you to see if your prospects are connected to anyone in your company (not just your sales teammates).
Teamlink connections dramatically increases the number of warm introduction your Sales team can get from people working in their company.
If you use a CRM like Salesforce, HubSpot or Pipedrive, you can sync your CRM with Sales Navigator.
For example, you can exclude from your Sales Navigator searches leads already present in your CRM.
Sales Navigator Advanced Plus is super helpfull to keep your contacts updated. People don’t stay in the same company for 10 years anymore.
That is why your CRM must stay up to date with job changes.
Linkedin Sales Navigator Advanced Plus allow you to be notified every time people in your CRM change jobs or companies.
Sales Navigator has been built to optimize sales process, but you can also use it for recruiting.
Indeed, the search filters you use to look for leads can also be used to find candidates.
Linkedin Recruiter and Linkedin Sales Navigator give you access to the same data.
The only thing that changes is the interface.
You don’t have all the filters available in Linkedin Recruiter, but it’s you can also use it to find people open to work.
The cool thing is that you can use the same tool to new prospects and reach out to ideal candidates to join your company.
All that for $99 /month.
Not bad right?
Mastering LinkedIn Sales Navigator can significantly enhance your sales and prospecting efforts. Investing in this tool really worth it.
With its advanced search functionality, personalized lead recommendations, and real-time sales updates, you can target the right buyers, understand key insights, and engage with personalized outreach.
By doing so, you can streamline your sales processes, save time, and focus more on building meaningful relationships with potential clients.
If you start using Sales Navigator for free, they offer 1 month free trial.
So go ahead and apply this tips right now!
Here we answer most common questions about Linkedin Sales Navigator.
For sales professionals seeking to build relationships, LinkedIn Sales Navigator is invaluable. Use it when you want to target specific companies or roles, and then leverage its advanced features to stay updated on important milestones and opportunities with your leads. Pairing this with other LinkedIn tools, such as Ads, can further enhance your outreach strategy
While LinkedIn aids career growth, Sales Navigator is a sales-centric tool with specialized features. LinkedIn Premium offers user insights, but Sales Navigator is designed for optimized lead discovery.
Sales Navigator offers different pricing plans. Sales Navigator Core (Professional): $99/month. Sales Navigator Advanced (Team): $149/month. Sales Navigator Advanced Plus (Enterprise): starts at $1600/year
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