How To Use Alerts in LinkedIn Sales Navigator? (2023)

Tools like LinkedIn’s Sales Navigator have revolutionized the way salespeople connect with potential clients, enabling more targeted outreach based off real-time notifications and alerts.

In this article, we will dive deep into the realm of Sales Navigator alerts, providing insights on:

• How to set them up
• Where to find them
• The various types you can receive
• How to effectively utilize them for lead generation.

Whether you’re a Sales Navigator newbie or a seasoned professional, this exploration of LinkedIn’s sales solutions is not only going to turn off your uncertainty but also turn up your lead generation process to the next level.

What are Sales Navigator Alerts?

Sales Navigator Alerts are notifications that appear on your Sales Navigator homepage, in your email inbox, and on your LinkedIn app.

They provide you with timely and relevant insights about your saved leads and accounts, such as when they change jobs, share updates, view your profile, or are mentioned in the news.

Alerts help you stay on top of your prospects’ activities and interests, so you can reach out to them with personalized and engaging messages.

How To Set Up Alerts in LinkedIn Sales Navigator?

The first step to get alerts on Sales Navigator is to create lead and account lists. Lead and account lists are collections of prospects that you want to track and target.

You can create them manually by using the advanced search filters, or automatically by using the lead and account recommendations feature.

You can also import your accounts from your CRM to LinkedIn.

Once you have created your lead and account lists, you can access them anytime, anywhere, and from any device.

You can save up to 10,000 leads and 1,000 accounts on Sales Navigator.

Where To Find Alerts on Sales Navigator?

You can find your alerts in three places:

1. Sales Navigator homepage
2. Your email inbox
3. Linkedin app

1. Sales Navigator Homepage

On your Sales Navigator homepage: You can see a feed of all the alerts related to your saved leads and accounts, with suggested actions like “Learn more” and “View article”. You can also filter your alerts by type, date, or list.

2. Your email inbox

In your email inbox: You can receive weekly or daily emails with a summary of the most important alerts for your saved leads and accounts. You can customize your email preferences in the Settings page.

3. Linkedin App

On your LinkedIn app: You can get push notifications on your mobile device when a saved lead or account does something noteworthy, such as viewing your profile or changing jobs. You can manage your notification settings in the LinkedIn app.

The Different Types of Sales Navigator Alerts

There are many types of alerts that you can get on Sales Navigator, depending on the actions and events of your saved leads and accounts.

Here is a list of some of the most common ones:

• Account News: A saved account was mentioned in an article shared or published on LinkedIn. This alert helps you stay informed about the latest developments and trends affecting your prospects’ businesses.

• Account Shared Update: A saved account shared a post, article, photo, or published an article. This alert helps you learn more about the interests and opinions of your prospects’ organizations.

• Accounts Growth: A saved account has increased the number of jobs posted on LinkedIn in the past 90 days. This alert indicates that your prospect’s company is expanding and may have new opportunities for you.

• Talent Moving to Another Account: Employees at a saved account are joining a new company. This alert helps you identify potential decision-makers or influencers at other accounts that may be interested in your solution.
  

• Layoffs: A saved account is experiencing layoffs. This alert helps you empathize with your prospect’s situation and adjust your outreach accordingly.

• Account Slowing Growth: A saved account is experiencing a decrease in employee growth in the past 90 days. This alert helps you understand the challenges and pain points of your prospect’s company.

• Lead Changed Jobs: A saved lead has moved to a new company. This alert helps you follow up with your lead and re-establish rapport at their new role.

• Lead Changed Roles: A saved lead has changed roles within a company. This alert helps you update your records and tailor your message to their new position.

• Lead News: A saved lead was mentioned in the news. This alert helps you congratulate your lead on their achievements and show interest in their work.

• Lead Shares: A saved lead has shared their own or another person’s post on LinkedIn. This alert helps you engage with your lead’s content and start a conversation.

• Lead Viewed Profile: A saved lead has viewed your profile. This alert indicates that your lead is interested in you and your solution, and may be ready to talk.

• Lead Accepted your Connections: A lead accepted your connection request on LinkedIn. This alert helps you build trust and rapport with your lead and move them further along the sales cycle.

• Recently Viewed Lead: A lead recommendation for a new user to save a previously viewed profile. This alert helps you discover new prospects that match your criteria and add them to your lists.

• Potential lead viewed your profile: A lead recommendation who has viewed your profile and works at a company that is a saved account. This alert helps you identify new leads within your target accounts and reach out to them.

• Lead engaged with your content: A lead publicly engaged with (liked, commented, or shared) your company’s content on LinkedIn. This alert helps you measure the impact of your content marketing and nurture your leads with relevant information.

How To Use Sales Navigator Alerts for Lead Generation?

Alerts are not just notifications, they are opportunities.

They provide you with valuable information and insights that you can use to craft efficient icebreakers for prospecting messages.

Here are some tips on how to use alerts for sales:

• Be timely: Respond to alerts as soon as possible, while they are still fresh and relevant. Don’t let your prospects forget about you or lose interest in your solution.

• Be personal: Use the alerts to show that you have done your research and that you care about your prospects’ needs and goals. Mention their name, company, role, or any other specific detail that relates to the alert.

• Be helpful: Use the alerts to offer value and assistance to your prospects. Share useful resources, insights, or advice that can help them solve their problems or achieve their objectives.

• Be curious: Use the alerts to ask open-ended questions that can spark a dialogue and uncover more information about your prospects’ pain points, challenges, and opportunities.

• Be clear: Use the alerts to state your purpose and goal for reaching out. Explain how your solution can benefit your prospects and why they should talk to you.

For example, if your lead shares something on Linkedin, you can:

1. Like the post
2. Leave a comment
3. Send a DM

Alerts are a super efficient way to easily find icebreakers ideas for your linkedin prospecting messages and follow-ups.

Sales Navigator Buyer Interest Alerts

If you are a Sales Navigator Advanced or Advanced Plus user, you can also benefit from a special type of alert called Buyer Interest Alerts.

These alerts show you when someone from a saved account has shown buying intent by:

• visiting your LinkedIn company page
• visiting your profile
• engage with your ads
• Send you Inmails

Buyer Interest Alerts can also grab data fril LinkedIn Insight Tag, which is a piece of code that you can install on your website to track and measure the performance of your campaigns.

The Insight Tag also allows you to collect data on the attributes of the visitors from LinkedIn, such as their:

• seniority level
• job function
• geographic location
• etc…

However, it does not reveal their individual identity, in order to protect their privacy.

Buyer Interest Alerts can help you generate more leads and sales by identifying potential buyers who are already interested in your solution.

You can use these alerts to prioritize leads based on their engagement level.

If the level of engagement is “High”, it means the prospects should know your brand well know and your message should ring a bell. If the level of engagement is “Low” or “Moderate”, you can wait a bit for the lead to warm-up and become more top of mind through marketing tactics before send a cold message.

Conclusion

Sales Navigator Alerts are a powerful feature that can help you find and connect with more prospects, stay on top of their activities and interests, and engage them with personalized and relevant messages.

By using alerts effectively, you can increase your sales productivity, efficiency, and results. If you want to learn more about how Sales Navigator can help you grow your business, you can watch this video:

Disclosure

This content was partly written by AI (ChatGPT 4), I added my own perspective, fact-checked it and made sure it is helpful for you.