Why bother building a qualified audience from scratch when your competitors have already done all the work for you?
In this video I’m going to show you 3 ways to steal your competitors’ audience on linkedin by:
- Extracting linkedin company page followers
- Extracting linkedin post commenters
- Extracting linkedin event attendees
Let’s dive right into it.
Table of Content
Hack Into Your Competitor Followers on Linkedin
The first technique consists in extracting the followers of your competitors’ linkedin company pages.
If they follow the page of the company, they obviously have an interest into the product or service they are selling.
This technique requires a linkedin sales navigator subscription.
Step #1: Create a fake linkedin account
You can’t do this technique with your own account as Linkedin prevent to do the too much.
So the first step is to create a new linkedin account and add a job experience at your competitor’s company.
Step #2: Take the Sales Navigator free trial
You obviously don’t way to pay Linkedin Sales Navigator just to get your competitor’s followers.
Good news, there is a one-month free trial you can use.
Step #3: select company page followers
Open Linkedin Sales Navigator. Go to the leads search into the “Spotlight” category and select “Following your company”
Don’t forget to exclude the people working for your competitor!
You obviously don’t want to send prospecting messages to the company owners or employees.
Step #4: extract followers and get their emails
Once you have this list, you can extract it into a CSV and get their email addresses with Evaboot.
The process is extremely simple, you just need to click on “Extract with Evaboot” to download the list into an excel file.
Step #5: Followers Outreach
Once you have this list with contact details, you can reach out to them manually or build a linkedin prospecting campaign.
For this type of outreach, I would recommend something really direct like this.
Template for competitors’ followers outreachHello,
I’m reaching out because I’ve seen you follow <competitor on linkedin>
Our product/service is similar but <why your product or service is better than competition>
Are you currently still interested in <problem you are solving>?
It’s important to precise if the prospect is still interested in the matter because he may have followed this company a while ago.
That’s it for the first technique. Now let’s dive right into the 2nd technique: extract competitors’ post commenters.
Reach Out Competitors’ Post Commenters & Likers
Tons of people are reacting to linkedin post every day. A reaction to a post is a great signal of interest for a topic.
That’s why reaching out to people reacting to your competitors’ linkedin posts (profile or company page) can be a good idea.
Step #1: Follow everyone in your niche
To detect opportunities in your niche, you need to have your competitors’ posts into your linkedin feed.
So make sure to follow every competitor and influencer in your niche.
Timing is critical in this kind of outreach, if you send messages to post commenters right after they comment the post, your reply rate will be much higher as the memory is still fresh
On the other hand, you want to let enough time for the post to gather a maximum of reacts. That’s why I would recommend to wait at least 24h before doing the second step.
If you see an interesting post, you can copy-paste the post url to have it for later.
Step #2: Extract post commenters and likers
To extract the linkedin post commenters we are going to use Phantombuster.
More precisely, the post commenters and post likers export.
Just copy and paste the URL of your post here:
Phantombuster, will extract:
- First name
- Last name
- Linkedin URL
- Job title
- Degree connection
For every post commenters or likers:
Step #3: Post Commenters Outreach
Here is an example of results I’ve obtained with this tactic for a webinar promotion. Approximately 30% reply rate for the campaign.
Here is a template you can use:
Template for Post commenters and likers outreachHello,
I’m reaching out because I’ve seen your reaction to <post of your competitor>.
< I’m doing a webinar/ I wrote a white paper> on the exact same thing next week.
Are you interested in getting more content on the topic?
It’s always better to propose a content and not directly your product or service.
For the next technique we are going to use the exact same technique and tools but for linkedin event attendees.
Reach Out to Competitors’ Event Attendees
One of your competitors for a linkedin event? Great news, he’s probably spending money on ads, sending prospecting message etc…
The thing is you can steal the results of all this work as the list of linkedin event attendees is public.
Step #1: look for linkedin events
Attending to a linkedin event is a great signal of interest in a topic. To find linkedin event:
- Go to the linkedin search
- Write some keywords
- Use the event filters
You are going to see a list of events filled with potential customers.
Step #2: extract linkedin event attendees
To get access to the list of event attendees you must click on “Attend”
Once you click on it, the “Networking” tab will appear and will get access to the list of all event attendees.
Once this is done, you can go back to Phantombuster and look for the event attendees extractor.
You will get all the info you need into a CSV file:
- First name
- Last name
- Linkedin URL
- Job title
- Degree connection
Let’s see the best way to contact these guys.
Step #3: Event Guests Outreach
You have 2 options to contact linkedin event guests:
- Before the event
- After the event
For this kind of outreach, I would recommend something super simple and really short:
Template for guest outreach before the eventHello,
I’m reaching out because I’ve seen you’ll also attend to <webinar name> next week 🙂
Do you know <competitor name> well?
The goal here is not to sell but to open a conversation about the problem you are solving.
Template for guest outreach after the eventHello,
I’m reaching out because I’ve seen you attended to <competitor’s event>
I missed the event and I’m looking for feedbacks.
Was it valuable?
Here you are looking on feedbacks on your competitor’s performance. If your prospect has been disappointed by your competitor, that’s a golden opportunity for you.
Bonus: Reach Out to Competitors’ Group Members
If your competitors have built a linkedin group, you can also extract the group members using Phantombuster.
If you have a Linkedin Sales Navigator account, you can also do it with Evaboot. Here is a video tutorial:
However, I don’t recommend this technique as most linkedin group are dead or full of spammers.
If you want to try this approach anyway, here is template you can use:
Template for group members outreachHello,
I’m reaching out because I’ve seen you’re still a member of this group: <name of the group>
Are you still interested in this topic?
I’m looking to exchange with people in this niche
That’s it for this tutorial.
If you have any questions feel free to use the chat.
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