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How To Optimize Your Linkedin Profile For Sales? [2022 Tips]

You are prospecting on Linkedin and your profile is not optimized? Drop everything you are doing and start working on it.

Would you pay Ads to drive traffic to a page that is not optimized for conversion? I guess not… Same rule applies for your Linkedin profile.

Linkedin Profile Tips For Sales

10 tips to optimize your linkedin profile for sales:

  1. Define LinkedIn profile goals
  2. Design an original picture and banner
  3. Write a Simple and Clear Headline
  4. Detail value proposition in the About section
  5. Display social proof in Featured section
  6. Customize your Linkedin URL
  7. Optimize the Activity section
  8. Detail job experiences and education
  9. Get recommendations
  10. Activate Create Mode

1. Define Linkedin profile goals

Before doing anything on your linkedin you need to know what action you want the visitors to make when they visit it:

  1. Send you a Linkedin DM
  2. Email you
  3. Directly book a meeting in your calendar
  4. Drive traffic to your website
  5. Drive traffic to your YouTube channel
  6. Make them download a white paper

There are a lot of different Call To Action you can use. Choose one or two and build all your profile around them.

2. Design an original picture and banner

Your LinkedIn profile is your like a website’s homepage. You have 3 seconds to:

  1. Convince you are trustworthy
  2. Make them understand your value proposition.

For that you need to optimize the first two elements that will come to your prospect attention:

  1. Your linkedin profile picture
  2. Your banner
linkedin profile picture tips

To easily create custom designs, you can use Canva (it’s like Photoshop but you don’t need to spend 5h hours on YouTube to start doing cool things with it)

create linkedin banner canva
  1. Connect on Canva
  2. Click on “Create a design”
  3. Look for “Linkedin Banner”

Canva will automatically a design with right size and show you dozens of templates you start from to design your linkedin banner

template linkedin banner canva
  1. Add your value proposition and your call into this design
  2. download the file
  3. Upload it on linkedin
upload background picture linkedin

You can do the same for your profile picture.

how to create linkedin profile picture

3. Write a simple and clear headline

The second element to optimize is your headline. You have a maximum of 220 characters to say what your profile is about.

optimize linkedin headline for sales

The preview on Linkedin feed is limited to 60 characters

headline character limit linkedin profile

To write a simple and clear you can use this template: ‘I help X do Y with Y‘.

Like: “I help business owners save time with automation

That way you describe:

  1. Target (X)
  2. Value (Y)
  3. Expertise(Z)

It’s really understand what you are about after reading that.

4. Detail value proposition in the About section

This is the part of your linkedin profile where you can give more details. It provides more context to someone who really wants to know more about you and your business.

The real goal is to make people click on See More… So give them a good reason. Try to make your call to action as appealing and obvious as possible.

about section preview linkedin

Once you’ve hooked your visitor, you get plenty of space to develop your value proposition.

  1. Stay focused on your call to action
  2. Use storytelling to keep your audience attention
about section linkedin profile

Even if links don’t work in the about section, leave your different social media links as people can still copy-paste them to get access to them.

Also remember to leave your email as many people don’t like Linkedin Messaging.

contact in about section linkedin profile

5. Display social proof in Featured section

The feature section is pretty big. You can take advantages of it to add:

  1. Linkedin posts
  2. Blog posts
  3. Links
  4. Media (like PDF Guides, Lead Magnets…)

If you already made some successful posts, just click on Posts, then on Feature to make you Linkedin post appeared on the Featured section of your profile

feature post in linkedin profile

Your post will then appear on the feature section

featured section with posts linkedin profile

That way you show visitors that people value what you have to say (so they must be listened to you too).

add content in featured section linkedin profile

You can add your website, your best blog posts, guides or linkedin articles to drive traffic to them.

Some of them might turn into customers.

add website in featured section linkedin profile

6. Customize your Linkedin URL

If you need to share your linkedin URL in your email signature or by message, you should customize it so it looks nice.

For that:

  1. Go to this URL
  2. Go to “Edit Custom URL” and click on the pen
  3. Modify your URL
customize linkedin profile url

That way you have a clean linkedin URL with random characters in it

customized linkedin url profile

7. Optimize the Activity section

The activity section will display your recent activity on Linkedin:

  • Posts
  • Comments
  • Likes
activity section linkedin profile

With this section, your profile visitors can see that you have recently posted or commented good content.

It’s another way to give social proof by giving them food for thoughts and showing you are active on the platform.

8. Detail job experiences and education

Don’t make a resume that describes all the work you’ve done. Instead:  

  1. Tell a story
  2. Show your expertise
  3. Stand out
screenshot 2021-09-01 at 11.06.03.png

Add figures:

  1. how big is the problem you solve?
  2. what’s your quantified impact?
  3. why have you taken this position/started this business?
screenshot 2021-09-01 at 11.06.58.png

In case people want to make some backgrounds checks, it is pleasant to have direct access to the websites of the companies you worked in. You can also add link to content you created.

add links work experience linkedin profile

9. Get recommendations

If you are for an agency or as freelancer, people mostly value your work through the recommendations and the success stories of your clients.

optimize skills linkedin profile

People value the recommendations more than your well-prepared cover letter and resume.

Having skills endorsement is not vital but it will always look good to have some as you want to exploit all the opportunities that linkedin gives you to stand out.

optimize recommendation linkedin profile

Recommendations on the other hand can be a really efficient leverage if you want to get clients for your consulting business through Linkedin.

Don’t hesitate to leverage your:

  1. friends
  2. colleagues
  3. current clients
  4. old clients

To get some cool testimonial about the quality of your work (I’m sure it’s amazing)

10. Activate Create Mode

When you are an advanced lead user and want to use it as your main lead generation channel, activate creator mode is a good move.

It allows 2 things:

  1. Display your numbers of followers at the top of the profile
  2. Give you the ability to add a link at the top of the profile
creator mode linkedin profile

Displaying followers count helps to build social proof and the link is a great way to place a custom Call To Action at the top of your profile.


If you want to get the most out of your profile and start generating leads on Linkedin, go check our article on how to use LinkedIn for sales prospecting.

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