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The default LinkedIn URL you get when you create an account doesn’t look really professional. That is why is better to change it for a custom LinkedIn URL.
In this article, I tell you everything about linkedin URLs and give you 5 linkedin URL examples you can use to boost your profile visibility and attractiveness.
What is a LinkedIn URL?
Your Linkedin URL is a public web URL that starts with https://www.linkedin.com/in. Anyone can find on the web when looking for your name. You can also share this URL with your friends, colleagues, and prospect so they get access to your linkedin profile.
What are the components of a LinkedIn URL?
All LinkedIn URL starts with https://www.linkedin.com/in/ followed by your full name and a random string. For example, if my full name is JB Jezequel then my default LinkedIn URL will be https://www.linkedin.com/in/jb-jezequel-87b639163/.
Where to Find your LinkedIn URL?
You can find your LinkedIn URL in the search bar when you are on your profile page.
You can also find it in the “Contact Info” section of your LinkedIn Profile.
How to Customize your LinkedIn URL?
A few things to know when you change your LinkedIn URL:
- There is a maximum of 100 characters long maximum.
- You cannot use spaces, symbols, or special characters.
- The customizable part of the LinkedIn profile URL is NOT case-sensitive
- You can change your URL up to 5 times within 6 months maximum.
Know that you know the rules, let’s see how to change your LinkedIn URLs.
How to change your LinkedIn Profile URL?
Step #1: Start by clicking on Contact Info.
Step #2: Then click on the pencil icon on the top right of the popup
Step #3: Click on the profile URL link
Step #4: Click on the pencil icon next to the URL and you will be able to edit it
How to change your LinkedIn Company Page URL?
Step #1: Go to your company page and click on “Edit Page”
Step #2: Click on “Page Info”
Step #3: Edit the LinkedIn Public URL Field
Why Having a Professional LinkedIn URL Matters?
What are the components of a LinkedIn URL?
1. It looks cleaner when you share it
If you want to optimize your LinkedIn profile for sales, it’s important to have a clean LinkedIn URL so it looks professional when you are with:
- colleagues
- prospects
- recruiters
It indicates that you took time optimizing your profile and you take the thing seriously.
If you intend to put it into:
- a message
- an email signature
- a business card
It’s better if it looks clean and it’s easy to read. Nobody will remember the default random string LinkedIn add on the URL.
2. You optimize for Google SEO
Many people use Google to search for LinkedIn profiles. By customizing your LinkedIn URL you can make your profile stand out when people research certain keywords on Google.
Let’s say someone writes “Product Manager” on Google, I have higher chances to rank on the first page if I have written “product-manager” on my LinkedIn URL.
5 LinkedIn URL Examples To Attract Visitors
LinkedIn URL Examples:
- Full Name
- Full Name + Title
- Full Name + Company
- Full Name + Industry
- Brand Name
1. Full Name
You simply want a clean URL without the LinkedIn random string? Just delete it and leave your full name.
That turns:
https://www.linkedin.com/in/jb-jezequel-87b639163/
Into:
https://www.linkedin.com/in/jb-jezequel
Much cleaner right?
2. Full Name + Title
If you are a jobseeker who wants to attract hiring managers searching for candidates on Google, you can add your title at the end of your full name.
That turns:
https://www.linkedin.com/in/jb-jezequel-87b639163/
Into:
https://www.linkedin.com/in/jb-jezequel-product-manager
https://www.linkedin.com/in/jb-jezequel-head-of-sales
https://www.linkedin.com/in/jb-jezequel-cofounder-evaboot
3. Full Name + Company
Want your name to be tied to your company name when it’s searched on Google? Simply add the name of your company after your full name.
That is the good strategy if you are a founder or a C-Level as you are the face of the company.
That turns:
https://www.linkedin.com/in/jb-jezequel-87b639163/
Into:
https://www.linkedin.com/in/jb-jezequel-evaboot
4. Full Name + Keyword
Want your name to be associated with a keyword, an industry, a technology, or anything that is LinkedIn to your business? Simply add this keyword at the end of your full name.
That turns:
https://www.linkedin.com/in/jb-jezequel-87b639163/
Into:
https://www.linkedin.com/in/jb-jezequel-saas
https://www.linkedin.com/in/jb-jezequel-growth
https://www.linkedin.com/in/jb-jezequel-sales
https://www.linkedin.com/in/jb-jezequel-marketing
That will help your LinkedIn profile to rank on Google for the keyword of your choice.
5. Brand Name
You are known for a business, a podcast, a newsletter or any brand? You can use the name of this brand as your LinkedIn profile URL.
That turns:
https://www.linkedin.com/in/jb-jezequel-87b639163/
Into:
https://www.linkedin.com/in/growth-letter
https://www.linkedin.com/in/marketing-podcast
https://www.linkedin.com/in/daily-sales-tips
That way when people look for your brand on Google, they will see your LinkedIn profile.
3 Ideas To Share Your LinkedIn Profile URL
Ideas to share your LinkedIn profile URL:
- Become an Open Profile
- Add your LinkedIn URL into your email signature
- Add a QR Code on your business card
1. Become an Open Profile
This is a LinkedIn premium feature. Being on Open Profiles allows you to receive messages from anyone on LinkedIn without them having to send you a connection request first.
It’s particularly interesting if you are a jobseeker because recruiters will be able to send you InMails without having to spend InMail credits.
As a salesperson, it is also interesting to let your potential clients approach you forcing them to send a connection request first.
2. Add your LinkedIn URL into your email signature
Adding your LinkedIn profile URL to your email signature allow anyone that you are in communication with to send contact you on LinkedIn.
You can simply add the URL like in this example or do something more fancy by adding your LinkedIn in a LinkedIn logo.
3. Add a QR Code on your business card
When you are at a physical event distributing business cards, it can be useful to have a QR code LinkedIn to your LinkedIn profile, so your prospect can send you connection requests when they get home.
That way your prospects get an easy way to follow-up on LinkedIn if they want to.
