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Google is indexing all pages on the web. This includes LinkedIn Profiles. The consequence is that LinkedIn profiles are searchable on Google.
In this tutorial, you will learn how to search for LinkedIn profile on Google and also how to use Boolean search to build qualified lead lists.
Let’s dive and see how to find leads on LinkedIn from Google.
How to Find LinkedIn Profiles URL on Google?
Telling google to search for LinkedIn URLs is really simple, you just need to use the operator “site”.
Just write “site:linkedin.com/in/” in the search bar.
You will see that the results are LinkedIn profiles only.
Among the things that will appear are:
- the profile URL
- the full name
- the job title or the company name
Google appears to randomly selecting the job title or the company name to add it in the search title.
Obviously, having the job title is better, but you won’t have it every time.
Except if you use the “intitle” Google operator.
Even if you write “intitle:marketing”, there will be search results without “marketing” in the title sometimes.
Honestly, I don’t know why they are still displaying the company even with the ‘intitle’ filter.
However, using “intitle” will increase the number of search results including the job title in your search.
Now that you know the basic of LinkedIn profiles search through Google, let’s go to the next level with Boolean search.
Use Boolean Search on Google To Find LinkedIn Profiles
Yes, you can use Boolean search on Google to look for LinkedIn profile. Here’s how it works:
Boolean search is a simple programmatic language that works with a combination of logical connectors and punctuations:
- AND: look for several keywords
- OR: look for at least one keyword in a list
- NOT: exclude keywords
- Quotes: look for an exact expression of several words
- Parentheses: combine several Boolean operators
Here is a video explaining how Boolean search works on Sales Navigator. It’s exactly the same technique for Google:
Let’s take a concrete example here.
We are going to look for Head of Sales and Head of Marketing in the Software industry.
There are two ways you can do this with Boolean search:
- “Head of Sales” OR “Head of Marketing” AND Software
- Head AND (Sales OR Marketing) AND Software
Let’s apply this to Google search.
- Head of Sales
- Head of Marketing
- Head of Marketing and Sales
If I open the first profile I can see that the keyword “software” does appear on the page as expected:
You can even combine Google and Boolean operator like this:
- site:linkedin.com/in/ intitle: Head AND (Sales OR Marketing) software OR Saas
This will search for Head of Sales or Head of Marketing in the title and for software or SaaS in the whole profile.
Note that your keywords will be highlighted in the meta-description if they are present.
Congratulations. You are now an expert at searching LinkedIn profile with Google.
Having this list in front of your eyes is the first step.
But wouldn’t it be better to have all this URL into a CSV?
That’s what the next part is all about.
How to Extract my Google Search Results?
If you are reading this article, maybe you are a marketer or salesperson looking to use these LinkedIn profiles to generate leads.
In that case, getting the URLs into a CSV is a mandatory step to add them into your CRM or your cold outreach tool.
To do this where are going to use Scaleserp.
After you create your account, the first step is to copy-paste the URL of your Google search in the URL field.
Then define the number of pages you want to extract along with the number of results per page.
The number of search results per page depends on what you have chosen in your Google settings.
To change it, you can go to google.com > Settings > Search Settings
Then change the number of search results per page, click on Save and you’re done
Back to Scaleserp, next thing you need to do is to define the output. Most of you will need a CSV so you can select the CSV option in the dropdown.
Once the results are ready, you can download them by clicking on the download button in the top right.
You will get a clean CSV will the title of the search results and the LinkedIn URLs.
You’re done!
You can now upload this file into your CRM Software or to start email or LinkedIn outreach.
As for limitations, there is no restriction on Google scraping; it all depends on the tool you are using.
If you want to scale LinkedIn profile extraction on Google, you will need to buy a subscription so they can handle the limitations for you.
The Limits of Searching LinkedIn Profiles on Google
The main limitation of Google search regarding LinkedIn profile is the filtering.
It’s true that you can use Boolean search operators, but you can’t filter on specific criteria like:
- company size
- company industry
- years of experience
- etc…
That is why if you are looking to build qualified lead lists and get their LinkedIn URL, there is no better tool than LinkedIn Sales Navigator. They offer much more advanced search filters than Google.
Using Evaboot and LinkedIn Sales Navigator, you can extract up to 2500 leads per day, get their LinkedIn URL and even their email.
Evaboot gets a lot of interesting data like:
- company website
- company industry
- company specialties
- number of connections
- and more…
We also atomically convert the Sales Navigator URLs into LinkedIn URLs, so you have a clean list of LinkedIn profiles.
Here is the demo of all the process.
Conclusion
Searching LinkedIn profiles with Google is a good way to bypass LinkedIn search limit and build qualified lead lists quickly.
However, if you want to be really precise, you may want to have a look at Sales Navigator.
If you have any questions about this article, feel free to use the chat!
