How to Use LinkedIn Sales Navigator Boolean Search [2021 Tutorial]

In this tutorial, you’re going to learn how to use Sales Navigator boolean search to find your prospects and reduce the number of unqualified leads on your LinkedIn Sales Navigator searches.

Where to use Sales Navigator boolean search?

There is two places where you can write your Sales Navigator boolean search

The Keyword filter: this filter will look for the keyword into all the elements in the profile

  • Description
  • About Section
  • Job experiences
  • Education
  • Skills
  • Recommendation
sales navigator boolean search keyword

The Title Filter: this filter will only look for your keywords into the current job experiences of your prospects

sales navigator boolean search title

That is too say all the experience with the Present tag

present tag job experience

How to use Sales Navigator Boolean Search?

Sales Navigator boolean search is really simple programmatic language that work with a combination of logical connectors and punctuation:

  • AND
  • OR
  • NOT
  • Parentheses
  • Quotes

1.AND

If you want to search for profiles that include two terms, you can separate those terms with AND. However, you don’t have to use AND

  • Sales AND Director
  • “Sales manager” AND “business to business”

AND boolean operator sales navigator

If you enter two terms, the search engine will assume there is an AND between them.

2.OR

If you want to broaden your search to find profiles that include one or more terms, you can separate those terms with OR.

OR is most often used to search for alternate spellings, or for terms that mean the same thing.

For example:

  • “Sales Operations” OR “Sales Ops”
  • “Vice President” OR vp OR “V.P.” OR SVP OR EVP
OR boolean operator sales navigator

If you enter several job titles like in the example below. Sales Navigator will understand it the same way

another way to use OR sales navigator boolean search

3.NOT

If you want to exclude a particular term from your search, type that term with NOT before it.

Your search results will exclude any profile containing that term.

For example:

  • Director NOT Executive NOT VP NOT “Vice President”

Let’s see a live example.

Here I added the keyword “Director” in the title filter

how to use NOT boolean search sales navigator

If I change it to Director NOT Managing

NOT boolean operator example

I can do the same thing by adding another keyword and clicking on the exclusion button

exclude keyword from boolean search sales navigator

Once you click the button will appear in red and the exclusion will work exactly like if you had put a NOT boolean operator

NOT boolean operator appears red

4.Parentheses

If you want to do a complex search, you can combine terms and modifiers.

For example:

  • Marketing AND (B2B OR B2C)

This will look for profile containing Marketing AND B2B OR Marketing AND B2B

parenthesis sales navigator boolean search

5.Quotes

If you want to search for an exact phrase or terms that include:

  • several words
  • punctuation

Enclose the phrase in quotation marks.

You can use these in addition to other modifiers.

For example:

  • “sales manager”
  • “V.P”
  • “account representative”
  • “human resources manager”

If I forget to add the quotes to sales manager, Linkedin will understand sales AND manager

how to use quote sales navigator boolean search

You see that there is some search results that are not relevant in the screenshot above.

However, if I add quotes aroud “sales manager” in sales navigator boolean search, the results get much better.

better results with quotes boolean search

Now, you can see clearly the difference between adding and forgetting the quotes.

This really important if you want to build qualified lead lists and avoid to contact people outside of your target

What to do after completing your Sales Navigator boolean search?

Once your sales navigator boolean search is completed and you got your list of prospect, you can export the leads from Sales Navigator to a CSV with Evaboot.

Evaboot will also:

  • Double check every profile to see if your boolean has correctly been applied by Linkedin.
  • Clean the names: people love to add emojis or capital letter in their name. Evaboot clean the rubbish in the data so you can have clean names for your CRM and your cold outreach campaigns.

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