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How to Use LinkedIn Sales Navigator Boolean Search? [Keyword Search 2023 Tutorial]

Can you use boolean search in Sales Navigator? Yes you can with the global keyword search and the current job title search.

In this tutorial, you’re going to learn how to use Linkedin Sales Navigator boolean search to find your prospects and reduce the number of unqualified leads in your search results.

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Let’s see how to get the most of this Linkedin Sales Navigator feature.

There are two places where you search for keywords on Linkedin Sales Navigator:

  1. The global keyword search
  2. The current job title search

1. The global keyword search

This global keyword search will look for the keyword into the whole profiles:

  1. Description
  2. About Section
  3. Job experiences
  4. Education
  5. Skills
  6. Recommendation
  7. Etc…
sales navigator boolean search keyword filter

2. The current job title search

The Current job title search will only look for your keywords into the current job experiences of your prospects

sales navigator boolean search title

That is to say all the experience with the “Present” tag

present tag job experience

How To Use Linkedin Sales Navigator Boolean Search?

To use linkedin boolean search efficiently, you need to master all the different boolean queries:

  1. Search for expressions with quotes
  2. Search several keywords with AND
  3. Search at least one keyword with OR
  4. Exclude keywords with NOT
  5. Combine boolean queries with parentheses

1. Search for expressions with quotes

If you want to search for an exact phrase or terms that include:

  • Several words
  • Punctuation

Enclose the phrase in quotation marks. You can use these in addition to other modifiers. For example:

  • “sales manager”
  • “V.P”
  • “account representative”
  • “human resources manager”

If I forget to add the quotes to sales manager, Linkedin will understand “sales AND manager

how to use quote sales navigator boolean search

You see that there are some search results that are not relevant in the screenshot above.

However, if I add quotes around “sales manager” in sales navigator boolean search, the results get much better.

better results with quotes boolean search

Now, you can see clearly the difference between adding and forgetting the quotes.

This really important if you want to build qualified lead lists and avoid to contact people outside your target.

2. Search several keywords with AND

If you want to search for profiles that include two terms, you can separate those terms with AND. However, you don’t have to use AND

  • Sales AND Director
  • Sales manager” AND “B2B”

and boolean operator linkedin sales navigator

If you enter two terms, the search engine will assume there is an AND between them.

3. Search at least one keyword with OR

If you want to broaden your search to find profiles that include one or more terms, you can separate those terms with OR.

OR is most often used to search for alternate spellings, or for terms that mean the same thing. For example:

  • “Sales Operations” OR “Sales Ops”
  • “Vice President” OR “vp” OR “V.P.” OR “SVP” OR “EVP”
or boolean operator sales navigator

4. Exclude keywords with NOT

If you want to exclude a particular term from your search, type that term with NOT before it.

Your search results will exclude any profile containing that term. For example:

  • Director NOT Executive NOT VP NOT “Vice President

Let’s see a live example. Here I added the keyword “CEO” in the title filter

how to use not boolean search sales navigator

If I change it to CEO NOT Assistant, you can see that I exclude 1000 leads from the search.

not boolean operator example

I can do the same thing by adding another keyword and clicking on the exclusion button

exclude keyword from boolean search sales navigator

Once you click, the button will appear in red and the exclusion will work exactly like if you had put a NOT boolean operator

not boolean operator appears red

5. Combine boolean queries with parentheses

If you want to do a complex search, you can combine terms and modifiers. For example:

  • Marketing AND (B2B OR B2C)

This will look for profile containing Marketing AND B2B OR Marketing AND B2B.

parenthesis sales navigator boolean search

Once your you completed your boolean search in linkedin sales navigator and you got your list of prospect, you can export the lead lists from Sales Navigator to a CSV with Evaboot.

Export Sales Navigator leads for free

Evaboot will also:

  1. Double check every profile to see if your boolean has correctly been applied by Linkedin.
  2. Clean the names: people love to add emojis or capital letter in their name. Evaboot clean the rubbish in the data so you can have clean names for your CRM and your cold outreach campaigns.

Combining Sales Navigator advanced search filters and Evaboot is a great combo to start getting with results with linkedin prospecting.

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