+15 Best Linkedin Automation Tools For 2023 [Free & Paid]

Using Linkedin automation tools have many benefits:

1. Automation of manual tasks
2. A/B Testing
3. Tracking & Reporting
4. Personalization at scale

In this article we cover everything you must know to get the most out of these tools:

• 4 types of Linkedin automation tools
• 3 types of Linkedin automations
• 17 best linkedin automations tools you can use from today

Ready to put your linkedin lead generation on autopilot?

Let’s dive right in.

What is Linkedin Automation?

LinkedIn automation is the practice of automating your manual activities on Linkedin using software programs. These manuals actions can be sending connection requests, messages, follow-ups, building lead lists or publishing linkedin posts.

Does LinkedIn allow automation?

The LinkedIn policy on automation tools is this one: “In order to protect our members’ data and our website, we don’t permit the use of any third-party software, including crawlers, bots, browser plug-ins, or browser extensions that scrape, modify the appearance of, or automate activity on LinkedIn’s website.”

Linkedin is not so strict in practice. Linkedin know automations tools are part of the ecosystem and help Linkedin users having success with their platform.

Is linkedin automation illegal? Not at all. You can use linkedin automations tools as long as you respect the limitations set by Linkedin:

• 200 connections request per day
• 150 messages per day
• 150 profiles visits per day

Take away: When you select linkedin prospecting tools, make sure they stay under these limitations.

Why Use Linkedin Automation Tools?

LinkedIn automation tools help personalize your outreach at scale. They allow sending human-like messages to large lists of leads without having to write all the messages yourself. That way you can send more messages while keeping the same level of personalization for all your leads.

Types Of Linkedin Automations Tools

4 types of Linkedin Automation Tools:

1. Linkedin Messaging Automation tools
2. Linkedin Scraping tools
3. Multichannel Outreach tools
4. Linkedin Marketing Automation Tools

1. Linkedin Messaging Automation Tools

These lead generation tools are focused on automating linkedin outreach:

1. Profile Views
2. Connection Requests
3. Linkedin Messages
4. Follow-ups
5. Inmails

They are huge time savers for sales teams. Especially regarding follow-ups which are really painful to manage manually. If you use a Linkedin Messaging tool, you can pre-program your follow-ups:

• When to do the follow-up
• Which message to send

You can integrate custom variables like names, company names, industries in your messages to personalize your linkedin prospecting messages at scale.

2. Linkedin Scraping Tools

These tools focus on extracting data from your linkedin or Sales Navigator searches and find the emails of your prospects.

Exporting leads to CSV is not a native Linkedin feature, so you must use a third-party tool get the data. A good way to export your target audience into your CRM or your favorite outreach tool.

The most common use case is to extract leads into a CSV files with a scraping tool and then upload files to a linkedin automation tools.

The data you get from Linkedin searches is not always really clean. That is why some of these tools also clean the data right after extracting it (emojis, capital letters, typos etc…)

3. Multichannel outreach tools

These tools are all-in-one linkedin automations tools that combine linkedin scraping, linkedin message automations and cold emails.

These tools are the most complex and offer the most advanced features. They allow automating almost all of your sales funnel steps.

On one hand, you can do everything with one tool, on the other hand these tools are not specialized in a specific area, so you could sometimes feel that some features are missing to achieve a specific result.

4. Linkedin Marketing Automation Tools

Linkedin marketing automations tools focus on automating social selling task:

1. Publishing Linkedin posts
2. Comment and likes publications
3. Gathering likes and comments for your posts

There are 2 types of linkedin marketing software:

1. Publishing tools
2. Pods

Linkedin Publishing Tools

Linkedin Publishing tools allow you to schedule your Linkedin posts. This way you don’t need to connect on Linkedin every time you want to publish something.

They are really useful to content creators as being consistent is key to get success with Linkedin influence.

They also gather metrics on your Linkedin performances so you can see either or not your strategy is working.

This help a lot if you want to become a linkedin influencer.

Linkedin Engagement Pods

Linkedin Engagements pods allow you to automatically get likes and comment on your linkedin posts.

It works like this:

1. You publish a linkedin post
2. You copy-pats the URL of the post in the engagement tool
3. All the members of the group will start to like and/or comment your post

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The best way to use an engagement tool is to build a group with your colleagues or friends.

That way you don’t need to send them a message asking them to like your post every time you are publishing one.

Simply put the URL in the tool and you will get all the likes without bothering anyone.

Types of Linkedin Automations

3 types of Linkedin Automations:

1. Browser-based Linkedin Automations
2. Cloud-Based Linkedin Automations
3. Desktop-Based Linkedin Automations

1. Browser-Based Linkedin Automations

Browser-Based Linkedin Automations run their automations by simulating clicks directly on your browser and replicating human behavior. They need a Chrome Extension to function and take control over your browser.

Pros of Using Browser-Based Automations

• Usually less expensive (no server costs)
• Easy to set up
• Offers many features

Cons of Using Browser-Based Automations

• You need to have a browser opened for it to run
• Other extensions can interrupt their work
• There is a chance to lose the data due to the cache being cleared
• Your company might prevent you from installing Chrome Extension

2. Cloud-Based Linkedin Automations

Cloud-Based automations use your web cookies to run your LinkedIn activities from dedicated servers. No need to install anything on your browser or on your desktop.

Pros of Using Cloud-Based Automations:

• Run when your PC is turned off
• Uses proxies and VPN
• Dedicated IP address
• Can manage multiple accounts at the same time
• Less likely to be forbidden by your company

Cons of Using Cloud-Based Automations

• Uses a different IP address than yours
• Can use Linkedin API a lot

3. Desktop-Based Linkedin Automations

Desktop-Based Linkedin Automations tools run their automations directly from your desktop. They usually take the form of an app you have to install on your computer.

Pros of using Desktop-Based Automations:

• Uses your own IP address
• Can manage multiple accounts at the same time

Cons of using Desktop-Based Automations

• Doesn’t work if your PC is turned off
• Likely to be forbidden by your company as it can potentially access all your computer

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It’s important to know that there is not a solution safer than the others. The most essential thing to not having your account restricted is to respect linkedin limitations.

So, when you chose a tool, make sure they stay under the recommended limitations set by Linkedin.

What Are the Best LinkedIn Automation Tools?

Best Linkedin Automations tools:

1. Evaboot
2. LaGrowthMachine
3. Taplio
4. Lempod
5. Expandi
6. Linked Helper
7. Lemlist
8. Zopto
9. Waalaxy
10. Phantombuster
11. Dripify
12. Octopus CRM
13. WeConnect
14. Texau
15. Meet Alfred
16. Dux Soup
17. Reply.io

1. Evaboot

Evaboot is a linkedin sales navigator automation tools that allow you to export leads to CSV and find their emails. That way you get a ready-for-outreach file in just one click.

Tool Type	Scraping Tool
Automation Type	Cloud-Based

Features

• Export leads from Linkedin Sales Navigator
• Clean the data (emojis, capital letters, typos…)
• Detect unqualified leads in your search results
• Find professional emails
• Verify emails

Pros	Cons
Easy to use	You need a sales navigator account
Can export 2500 leads per day	No API yet
Built-in email finder and verifier
Identify Open Profiles

Pricing

• $29 per month for 2000 leads
• $49 per month for 5000 leads
• $99 per month for 20000 leads

2. LaGrowthMachine

LaGrowthMachine (LGM) is a multichannel outreach tool which allow you to combine Linkedin, email and Twitter message to reach out to your leads. It is one of my favorite linkedin automation software.

Tool Type	Multichannel outreach tool
Automation Type	Desktop Based

Features

• Linkedin messaging automation
• Cold email automation
• Twitter automation
• Voice message automation
• API
• CRM Sync
• Integrated email enrichment
• Sequence templates
• Shared Inbox
• Webhooks

Pros	Cons
One of the safest linkedin automation tool	Don’t run when PC is turned off
Robust, always working	A bit expensive
Easily visualize your sequences
Solid API
Synchronize with Hubsot and Pipedrive

Pricing

• $80 per month for rigid templates and no email enrichment
• $120 per month unlimited email enrichment and API
• $220 per month for CRM sync and custom workflows

3. Taplio

Taplio is linkedin marketing automation tools that allow you to schedule posts, get posts ideas with AI and easily interact with other Linkedin creators to build your network.

Tool Type	Linkedin Marketing tool (Publishing)
Automation Type	Cloud Based

Features

• Schedule Linkedin posts
• Scrape most viral post in your niche
• Get ideas from other linkedin influencers
• Get recommendation with AI
• Easily interact with your prospects’ posts
• Send messages and inmails to post likers and commenters
• Analyze your linkedin performance

Pros	Cons
Easy to use	Don’t do follow-ups
Help your comment on other people post really fast	AI is not always relevant
Price is correct

Pricing

• $39 per month for all the features

4. Lempod

Lempod is a linkedin engagement tool that allow you to automatically get likes and comments on your linkedin posts.

Tool Type	Linkedin Marketing tool (Engagement)
Automation Type	Cloud Based

Features

• Join public engagement group
• Create company engagements groups
• Get likes
• Get comments

Pros	Cons
Easy to use	Company group feature
Cheap	Bad quality public groups

Pricing

• $5 per pod for marketplace
• $2 per user for the company pod

5. Expandi

Expandi is a multichannel outreach tool. They started by doing linkedin automation, now they also integrate cold emails and Inmails.

Tool Type	Multichannel outreach tool
Automation Type	Cloud Based

Features

• Send connection requests
• Send Linkedin messages
• Send Inmails
• Send cold emails
• Linkedin warmup
• A/B Testing
• Shared Inbox
• A large choice of automations

Pros	Cons
A/B Testing	No API
Linkedin Warmup	No Twitter Automation
Visual Builder	UX is a bit complicated
Run when PC is turned off

Pricing

• $99/month for all the features

6. Linked Helper

Linked Helper is one of the oldest linkedin automation tool on the market. They used to function with browser-based automation and a Chrome extension, but the tool has been banned by Linkedin.

They came back with a really solid and safe app that uses desktop-based automation and simulates clicks like a real human.

Tool Type	Linkedin Messaging Tool
Automation Type	Desktop Based

Features

• Send connection request
• Send Linkedin messages
• Send Inmails
• A large choice of action like invitation to events, endorsement etc…
• Proxies
• Multi-account management
• Connect to Zapier

Pros	Cons
Safest tool on the market	Doesn’t run when PC is turned off
Simulates clicks like a real human	Doesn’t allow using emojis in messages
Large choices of actions	UX is a bit complicated
Possibility to connect proxies
Cheap

Pricing

• $15/month for the standard plan
• $45/month for the advanced plan

7. Lemlist

Lemlist has started as a simple cold emails and now integrates linkedin actions in their sequences. You can use this tool to prospect both via Linkedin and cold email.

Tool Type	Multichannel outreach tool
Automation Type	Cloud Based

Features

• Send cold emails
• Send follow-ups
• Send connection requests
• Send Linkedin messages
• Email warmup tool

Pros	Cons
Really solid at cold email	No Visual Builder
Email warmup	Linkedin actions sometimes bug
Integrates to CRMs
Great onboarding and content

Pricing

• $59 per month for cold email automations only
• $99 per month for cold email and linkedin
• $29 per month for email warmup

8. Zopto

Zopto is a powerful multichannel outreach using linkedin messages, inmails and emails to get you more prospects. They also integrate with GPT-3 so you can use AI to write personalize messages templates.

Tool Type	Multichannel outreach tool
Automation Type	Cloud Based

Features

• Send connection request
• Send Linkedin Messages
• Send Inmails
• Send emails
• Send Linkedin message requests
• Send Twitter messages
• Use GPT-3 to write messages
• Data cleaning
• CRM integration

Pros	Cons
A lot of workflow actions available	Can’t modify a campaign once it’s launched
Run when PC is off	No free trial
Integrates to CRMs	Expensive
Database filtering system

Pricing

• $215/month for 1 account
• $344/month for 2 accounts
• $860/month for 5+ accounts

9. Waalaxy

Waalaxy (ex-Prospectin) is another french multichannel outreach tool. They started by being a linkedin messaging automation tool and then added cold emails in their sequences.

Tool Type	Multichannel outreach tool
Automation Type	Cloud Based

Features

• Send connection request
• Send Linkedin messages
• Send emails
• Integrate email finder
• Shared inbox
• Manage multiple accounts
• CRM sync
• Integrates with Recruiter and Sales Navigator

Pros	Cons
Generous free trial	No custom sequence. Only Templates.
Inbox management system	Risk of getting flagged by Linkedin
Integrated email finder
CRM sync
Bypass linkedin connection request limitation

Pricing

• $60/month for the Pro Plan
• $80/month for the Advanced Plan
• $120/month for the Business plan with email features

10. Phantombuster

Phantombuster is an all-in-one tool that allow you to automate linkedin but also other websites like Google, Instagram, YouTube, Facebook.

That way you can connect your linkedin automations to other platforms and transfer the data between website.

Tool Type	Linkedin Messaging & Scraping Tool
Automation Type	Cloud Based

Features:

• Export linkedin searches
• Send connection requests
• Send messages
• Enrich linkedin profiles
• Connect to other social platform

Pros	Cons
A lot of automations available	Hard to use
Connect to other platforms	Risk of getting flagged by Linkedin
Integrated email finder	Pricing is a bit unclear

Pricing

• $59/month for 5 phantoms
• $139/month for 15 phantoms
• $399/month for 50 phantoms

11. Dripify

Dripify is an advanced linkedin messaging automation tool with a powerful safety algorithm to protect your linkedin account from restrictions.

Tool Type	Linkedin Messaging Tool
Automation Type	Cloud Based

Features

• Drip campaigns
• Analytics
• Team management
• Data export
• Shared Inbox
• A/B Testing
• Extra Safety Algorithm

Pros	Cons
Really safe	Sometimes problem with data export
Simple UX	Can’t modify a campaign when it’s launched
Lot of learning material
A/B Testing

Pricing

• $39/month for Basic Plan
• $59/month for Pro Plan
• $79/month for Advanced Plan

12. Octopus CRM

Octopus CRM is a browser based linkedin automation tool that focus only on Linkedin. You can easily send personalized messages to target profiles in your second or third-degree networks and send bulk messages to your first degree connections.

Tool Type	Linkedin Messaging Tool
Automation Type	Browser Based

Features

• Auto connect
• Auto messages
• Auto profile visits
• Auto endorsement
• Bypass linkedin connection request limit
• Connect with Zapier and Hubspot

Pros	Cons
Bypass linkedin connection request	Needs to have the browser opened
a lot of possible actions	Doesn’t extract email and phones
Bulk messages to 1st degree connections
Cheap

Pricing

• $6.99/month for the Basic plan
• $9.99/month for the Pro plan
• $14.99/month for the Advanced plan
• $24.99/month for the Unlimited plan

13. WeConnect

WeConnect present itself as the most safe, advanced and affordable LinkedIn
outreach platform. This tool is focused on linkedin messaging automation.

Tool Type	Linkedin Messaging Tool
Automation Type	Cloud Based

Features

• Send connections
• Send linkedin messages
• Send Inmails
• Send linkedin message requests

Pros	Cons
Identify Open Profiles	Poor customer support
Easy to use	Poor onboarding
Remove pending invitation
Simple and correct pricing

Pricing

• $49/month for all the features

14. Texau

Texau is an all-in-one automation tool that allow to launch actions linkedin but also other platforms like Slack, Product Hunt, Craiglist etc…

It’s necessary to be a bit technical to use this tool.

Tool Type	Linkedin Messaging & Scraping Tool
Automation Type	Desktop & Cloud Based

Features

• Export leads from Linkedin
• Send connection requests
• Send messages
• Send Inmails
• Connect linkedin to other platforms
• Built-In email finder
• Built-in email verifier

Pros	Cons
A lot of automations available	Long to set up
Integrations with many email finders	Hard to use
It can be used on desktop or cloud	Pricing by hour
Possibility to add proxies

Pricing

• $29/month for 1.5h of automations per day
• $79/month for 4h of automations per day
• $199/month for 10h of automations per day

15. Meet Alfred

MeetAlfred (ex-Leonard) is a powerful multichannel cold outreach tool with tons of integrations. It’s also one of the oldest linkedin automation tool on the market. It also offers a built-in linkedin CRM.

Tool Type	Multichannel Outreach Tool
Automation Type	Cloud Based

Features:

• Send Linkedin Messages
• Send Emails
• Send Twitter DM
• Send Instagram Messages
• Send Facebook Messages
• Combine all that in multichannel sequences
• Schedule Linkedin post
• Linkedin CRM

Pros	Cons
Automate Linkedin outbound & inbound actions	Personal plan doesn’t support Sales Navigator
A lot of channels available	It can be overwhelming for beginners
Message template library
Connect to Zapier
Built-in Linkedin CRM

Pricing

• $49/month for basic linkedin automations
• $79/month for all linkedin automation
• $599/month for agencies

16. Dux Soup

Dux Soup is one of the oldest browsers based linkedin automation tool on the market. It’s really good value for money.

Tool Type	Linkedin Messaging Tool
Automation Type	Browser Based

Features

• Export linkedin searches
• Visit profiles
• Send connection requests
• Send linkedin messages
• Send follow-ups

Pros	Cons
Cheap	Doesn’t run when browser is closed
Offers an API	No built-in safety system
Good customer support
Possibility to get sessions with experts for the setup

Pricing

• $11.25/month for basic linkedin automation
• 41.25/month for all features

17. Reply.io

Reply.io is a really complete multichannel cold outreach tool which offers a lot of different ways to contact your prospects. This is a big and reliable actor in the market.

Tool Type	Multichannel Outreach Tool
Automation Type	Cloud Based

Features

• Automate Emails
• Linkedin Triggers
• Automate WhatsApp
• Automate SMS
• Automate Calls
• Find Emails
• Verify Emails

Pros	Cons
A lot of channels available	Doesn’t integrate to all CRMs
phone actions (WhatsApp, SMS, Calls)	Linkedin is only semi-automated
Good customer support	Complex for beginners
Built-in email finder and verifier

Pricing

• $60 for email automation
• $90 for multichannel automation