Using Linkedin automation tools have many benefits:
- Automation of manual tasks
- A/B Testing
- Tracking & Reporting
- Personalization at scale
In this article we cover everything you must know to get the most out of these tools:
- 4 types of Linkedin automation tools
- 3 types of Linkedin automations
- 17 best linkedin automations tools you can use from today
Ready to put your linkedin lead generation on autopilot?
Let’s dive right in.
What is Linkedin Automation?
LinkedIn automation is the practice of automating your manual activities on Linkedin using software programs. These manuals actions can be sending connection requests, messages, follow-ups, building lead lists or publishing linkedin posts.
Does LinkedIn allow automation?
The LinkedIn policy on automation tools is this one: “In order to protect our members’ data and our website, we don’t permit the use of any third-party software, including crawlers, bots, browser plug-ins, or browser extensions that scrape, modify the appearance of, or automate activity on LinkedIn’s website.”
Linkedin is not so strict in practice. Linkedin know automations tools are part of the ecosystem and help Linkedin users having success with their platform.
Is linkedin automation illegal? Not at all. You can use linkedin automations tools as long as you respect the limitations set by Linkedin:
- 200 connections request per day
- 150 messages per day
- 150 profiles visits per day
Take away: When you select linkedin prospecting tools, make sure they stay under these limitations.
Why Use Linkedin Automation Tools?
LinkedIn automation tools help personalize your outreach at scale. They allow sending human-like messages to large lists of leads without having to write all the messages yourself. That way you can send more messages while keeping the same level of personalization for all your leads.
Types Of Linkedin Automations Tools
4 types of Linkedin Automation Tools:
- Linkedin Messaging Automation tools
- Linkedin Scraping tools
- Multichannel Outreach tools
- Linkedin Marketing Automation Tools
1. Linkedin Messaging Automation Tools
These lead generation tools are focused on automating linkedin outreach:
- Profile Views
- Connection Requests
- Linkedin Messages
- Follow-ups
- Inmails
They are huge time savers for sales teams. Especially regarding follow-ups which are really painful to manage manually. If you use a Linkedin Messaging tool, you can pre-program your follow-ups:
- When to do the follow-up
- Which message to send
You can integrate custom variables like names, company names, industries in your messages to personalize your linkedin prospecting messages at scale.
2. Linkedin Scraping Tools
These tools focus on extracting data from your linkedin or Sales Navigator searches and find the emails of your prospects.
Exporting leads to CSV is not a native Linkedin feature, so you must use a third-party tool get the data. A good way to export your target audience into your CRM or your favorite outreach tool.
The most common use case is to extract leads into a CSV files with a scraping tool and then upload files to a linkedin automation tools.
The data you get from Linkedin searches is not always really clean. That is why some of these tools also clean the data right after extracting it (emojis, capital letters, typos etc…)
3. Multichannel outreach tools
These tools are all-in-one linkedin automations tools that combine linkedin scraping, linkedin message automations and cold emails.
These tools are the most complex and offer the most advanced features. They allow automating almost all of your sales funnel steps.
On one hand, you can do everything with one tool, on the other hand these tools are not specialized in a specific area, so you could sometimes feel that some features are missing to achieve a specific result.
4. Linkedin Marketing Automation Tools
Linkedin marketing automations tools focus on automating social selling task:
- Publishing Linkedin posts
- Comment and likes publications
- Gathering likes and comments for your posts
There are 2 types of linkedin marketing software:
- Publishing tools
- Pods
Linkedin Publishing Tools
Linkedin Publishing tools allow you to schedule your Linkedin posts. This way you don’t need to connect on Linkedin every time you want to publish something.
They are really useful to content creators as being consistent is key to get success with Linkedin influence.
They also gather metrics on your Linkedin performances so you can see either or not your strategy is working.
This help a lot if you want to become a linkedin influencer.
Linkedin Engagement Pods
Linkedin Engagements pods allow you to automatically get likes and comment on your linkedin posts.
It works like this:
- You publish a linkedin post
- You copy-pats the URL of the post in the engagement tool
- All the members of the group will start to like and/or comment your post
The best way to use an engagement tool is to build a group with your colleagues or friends.
That way you don’t need to send them a message asking them to like your post every time you are publishing one.
Simply put the URL in the tool and you will get all the likes without bothering anyone.
Types of Linkedin Automations
3 types of Linkedin Automations:
- Browser-based Linkedin Automations
- Cloud-Based Linkedin Automations
- Desktop-Based Linkedin Automations
1. Browser-Based Linkedin Automations
Browser-Based Linkedin Automations run their automations by simulating clicks directly on your browser and replicating human behavior. They need a Chrome Extension to function and take control over your browser.
Pros of Using Browser-Based Automations
- Usually less expensive (no server costs)
- Easy to set up
- Offers many features
Cons of Using Browser-Based Automations
- You need to have a browser opened for it to run
- Other extensions can interrupt their work
- There is a chance to lose the data due to the cache being cleared
- Your company might prevent you from installing Chrome Extension
2. Cloud-Based Linkedin Automations
Cloud-Based automations use your web cookies to run your LinkedIn activities from dedicated servers. No need to install anything on your browser or on your desktop.
Pros of Using Cloud-Based Automations:
- Run when your PC is turned off
- Uses proxies and VPN
- Dedicated IP address
- Can manage multiple accounts at the same time
- Less likely to be forbidden by your company
Cons of Using Cloud-Based Automations
- Uses a different IP address than yours
- Can use Linkedin API a lot
3. Desktop-Based Linkedin Automations
Desktop-Based Linkedin Automations tools run their automations directly from your desktop. They usually take the form of an app you have to install on your computer.
Pros of using Desktop-Based Automations:
- Uses your own IP address
- Can manage multiple accounts at the same time
Cons of using Desktop-Based Automations
- Doesn’t work if your PC is turned off
- Likely to be forbidden by your company as it can potentially access all your computer
It’s important to know that there is not a solution safer than the others. The most essential thing to not having your account restricted is to respect linkedin limitations.
So, when you chose a tool, make sure they stay under the recommended limitations set by Linkedin.
What Are the Best LinkedIn Automation Tools?
Best Linkedin Automations tools:
- Evaboot
- LaGrowthMachine
- Taplio
- Lempod
- Expandi
- Linked Helper
- Lemlist
- Zopto
- Waalaxy
- Phantombuster
- Dripify
- Octopus CRM
- WeConnect
- Texau
- Meet Alfred
- Dux Soup
- Reply.io
1. Evaboot
Evaboot is a linkedin sales navigator automation tools that allow you to export leads to CSV and find their emails. That way you get a ready-for-outreach file in just one click.
| Tool Type | Scraping Tool |
| Automation Type | Cloud-Based |
Features
- Export leads from Linkedin Sales Navigator
- Clean the data (emojis, capital letters, typos…)
- Detect unqualified leads in your search results
- Find professional emails
- Verify emails
| Pros | Cons |
|---|---|
| Easy to use | You need a sales navigator account |
| Can export 2500 leads per day | No API yet |
| Built-in email finder and verifier | |
| Identify Open Profiles |
Pricing
- $29 per month for 2000 leads
- $49 per month for 5000 leads
- $99 per month for 20000 leads
2. LaGrowthMachine
LaGrowthMachine (LGM) is a multichannel outreach tool which allow you to combine Linkedin, email and Twitter message to reach out to your leads. It is one of my favorite linkedin automation software.
| Tool Type | Multichannel outreach tool |
| Automation Type | Desktop Based |
Features
- Linkedin messaging automation
- Cold email automation
- Twitter automation
- Voice message automation
- API
- CRM Sync
- Integrated email enrichment
- Sequence templates
- Shared Inbox
- Webhooks
| Pros | Cons |
|---|---|
| One of the safest linkedin automation tool | Don’t run when PC is turned off |
| Robust, always working | A bit expensive |
| Easily visualize your sequences | |
| Solid API | |
| Synchronize with Hubsot and Pipedrive |
Pricing
- $80 per month for rigid templates and no email enrichment
- $120 per month unlimited email enrichment and API
- $220 per month for CRM sync and custom workflows
3. Taplio
Taplio is linkedin marketing automation tools that allow you to schedule posts, get posts ideas with AI and easily interact with other Linkedin creators to build your network.
| Tool Type | Linkedin Marketing tool (Publishing) |
| Automation Type | Cloud Based |
Features
- Schedule Linkedin posts
- Scrape most viral post in your niche
- Get ideas from other linkedin influencers
- Get recommendation with AI
- Easily interact with your prospects’ posts
- Send messages and inmails to post likers and commenters
- Analyze your linkedin performance
| Pros | Cons |
|---|---|
| Easy to use | Don’t do follow-ups |
| Help your comment on other people post really fast | AI is not always relevant |
| Price is correct |
Pricing
- $39 per month for all the features
4. Lempod
Lempod is a linkedin engagement tool that allow you to automatically get likes and comments on your linkedin posts.
| Tool Type | Linkedin Marketing tool (Engagement) |
| Automation Type | Cloud Based |
Features
- Join public engagement group
- Create company engagements groups
- Get likes
- Get comments
| Pros | Cons |
|---|---|
| Easy to use | Company group feature |
| Cheap | Bad quality public groups |
Pricing
- $5 per pod for marketplace
- $2 per user for the company pod
5. Expandi
Expandi is a multichannel outreach tool. They started by doing linkedin automation, now they also integrate cold emails and Inmails.
| Tool Type | Multichannel outreach tool |
| Automation Type | Cloud Based |
Features
- Send connection requests
- Send Linkedin messages
- Send Inmails
- Send cold emails
- Linkedin warmup
- A/B Testing
- Shared Inbox
- A large choice of automations
| Pros | Cons |
|---|---|
| A/B Testing | No API |
| Linkedin Warmup | No Twitter Automation |
| Visual Builder | UX is a bit complicated |
| Run when PC is turned off |
Pricing
- $99/month for all the features
6. Linked Helper
Linked Helper is one of the oldest linkedin automation tool on the market. They used to function with browser-based automation and a Chrome extension, but the tool has been banned by Linkedin.
They came back with a really solid and safe app that uses desktop-based automation and simulates clicks like a real human.
| Tool Type | Linkedin Messaging Tool |
| Automation Type | Desktop Based |
Features
- Send connection request
- Send Linkedin messages
- Send Inmails
- A large choice of action like invitation to events, endorsement etc…
- Proxies
- Multi-account management
- Connect to Zapier
| Pros | Cons |
|---|---|
| Safest tool on the market | Doesn’t run when PC is turned off |
| Simulates clicks like a real human | Doesn’t allow using emojis in messages |
| Large choices of actions | UX is a bit complicated |
| Possibility to connect proxies | |
| Cheap |
Pricing
- $15/month for the standard plan
- $45/month for the advanced plan
7. Lemlist
Lemlist has started as a simple cold emails and now integrates linkedin actions in their sequences. You can use this tool to prospect both via Linkedin and cold email.
| Tool Type | Multichannel outreach tool |
| Automation Type | Cloud Based |
Features
- Send cold emails
- Send follow-ups
- Send connection requests
- Send Linkedin messages
- Email warmup tool
| Pros | Cons |
|---|---|
| Really solid at cold email | No Visual Builder |
| Email warmup | Linkedin actions sometimes bug |
| Integrates to CRMs | |
| Great onboarding and content |
Pricing
- $59 per month for cold email automations only
- $99 per month for cold email and linkedin
- $29 per month for email warmup
8. Zopto
Zopto is a powerful multichannel outreach using linkedin messages, inmails and emails to get you more prospects. They also integrate with GPT-3 so you can use AI to write personalize messages templates.
| Tool Type | Multichannel outreach tool |
| Automation Type | Cloud Based |
Features
- Send connection request
- Send Linkedin Messages
- Send Inmails
- Send emails
- Send Linkedin message requests
- Send Twitter messages
- Use GPT-3 to write messages
- Data cleaning
- CRM integration
| Pros | Cons |
|---|---|
| A lot of workflow actions available | Can’t modify a campaign once it’s launched |
| Run when PC is off | No free trial |
| Integrates to CRMs | Expensive |
| Database filtering system |
Pricing
- $215/month for 1 account
- $344/month for 2 accounts
- $860/month for 5+ accounts
9. Waalaxy
Waalaxy (ex-Prospectin) is another french multichannel outreach tool. They started by being a linkedin messaging automation tool and then added cold emails in their sequences.
| Tool Type | Multichannel outreach tool |
| Automation Type | Cloud Based |
Features
- Send connection request
- Send Linkedin messages
- Send emails
- Integrate email finder
- Shared inbox
- Manage multiple accounts
- CRM sync
- Integrates with Recruiter and Sales Navigator
| Pros | Cons |
|---|---|
| Generous free trial | No custom sequence. Only Templates. |
| Inbox management system | Risk of getting flagged by Linkedin |
| Integrated email finder | |
| CRM sync | |
| Bypass linkedin connection request limitation |
Pricing
- $60/month for the Pro Plan
- $80/month for the Advanced Plan
- $120/month for the Business plan with email features
10. Phantombuster
Phantombuster is an all-in-one tool that allow you to automate linkedin but also other websites like Google, Instagram, YouTube, Facebook.
That way you can connect your linkedin automations to other platforms and transfer the data between website.
| Tool Type | Linkedin Messaging & Scraping Tool |
| Automation Type | Cloud Based |
Features:
- Export linkedin searches
- Send connection requests
- Send messages
- Enrich linkedin profiles
- Connect to other social platform
| Pros | Cons |
|---|---|
| A lot of automations available | Hard to use |
| Connect to other platforms | Risk of getting flagged by Linkedin |
| Integrated email finder | Pricing is a bit unclear |
Pricing
- $59/month for 5 phantoms
- $139/month for 15 phantoms
- $399/month for 50 phantoms
11. Dripify
Dripify is an advanced linkedin messaging automation tool with a powerful safety algorithm to protect your linkedin account from restrictions.
| Tool Type | Linkedin Messaging Tool |
| Automation Type | Cloud Based |
Features
- Drip campaigns
- Analytics
- Team management
- Data export
- Shared Inbox
- A/B Testing
- Extra Safety Algorithm
| Pros | Cons |
|---|---|
| Really safe | Sometimes problem with data export |
| Simple UX | Can’t modify a campaign when it’s launched |
| Lot of learning material | |
| A/B Testing |
Pricing
- $39/month for Basic Plan
- $59/month for Pro Plan
- $79/month for Advanced Plan
12. Octopus CRM
Octopus CRM is a browser based linkedin automation tool that focus only on Linkedin. You can easily send personalized messages to target profiles in your second or third-degree networks and send bulk messages to your first degree connections.
| Tool Type | Linkedin Messaging Tool |
| Automation Type | Browser Based |
Features
- Auto connect
- Auto messages
- Auto profile visits
- Auto endorsement
- Bypass linkedin connection request limit
- Connect with Zapier and Hubspot
| Pros | Cons |
|---|---|
| Bypass linkedin connection request | Needs to have the browser opened |
| a lot of possible actions | Doesn’t extract email and phones |
| Bulk messages to 1st degree connections | |
| Cheap |
Pricing
- $6.99/month for the Basic plan
- $9.99/month for the Pro plan
- $14.99/month for the Advanced plan
- $24.99/month for the Unlimited plan
13. WeConnect
WeConnect present itself as the most safe, advanced and affordable LinkedIn
outreach platform. This tool is focused on linkedin messaging automation.
| Tool Type | Linkedin Messaging Tool |
| Automation Type | Cloud Based |
Features
- Send connections
- Send linkedin messages
- Send Inmails
- Send linkedin message requests
| Pros | Cons |
|---|---|
| Identify Open Profiles | Poor customer support |
| Easy to use | Poor onboarding |
| Remove pending invitation | |
| Simple and correct pricing |
Pricing
- $49/month for all the features
14. Texau
Texau is an all-in-one automation tool that allow to launch actions linkedin but also other platforms like Slack, Product Hunt, Craiglist etc…
It’s necessary to be a bit technical to use this tool.
| Tool Type | Linkedin Messaging & Scraping Tool |
| Automation Type | Desktop & Cloud Based |
Features
- Export leads from Linkedin
- Send connection requests
- Send messages
- Send Inmails
- Connect linkedin to other platforms
- Built-In email finder
- Built-in email verifier
| Pros | Cons |
|---|---|
| A lot of automations available | Long to set up |
| Integrations with many email finders | Hard to use |
| It can be used on desktop or cloud | Pricing by hour |
| Possibility to add proxies |
Pricing
- $29/month for 1.5h of automations per day
- $79/month for 4h of automations per day
- $199/month for 10h of automations per day
15. Meet Alfred
MeetAlfred (ex-Leonard) is a powerful multichannel cold outreach tool with tons of integrations. It’s also one of the oldest linkedin automation tool on the market. It also offers a built-in linkedin CRM.
| Tool Type | Multichannel Outreach Tool |
| Automation Type | Cloud Based |
Features:
- Send Linkedin Messages
- Send Emails
- Send Twitter DM
- Send Instagram Messages
- Send Facebook Messages
- Combine all that in multichannel sequences
- Schedule Linkedin post
- Linkedin CRM
| Pros | Cons |
|---|---|
| Automate Linkedin outbound & inbound actions | Personal plan doesn’t support Sales Navigator |
| A lot of channels available | It can be overwhelming for beginners |
| Message template library | |
| Connect to Zapier | |
| Built-in Linkedin CRM |
Pricing
- $49/month for basic linkedin automations
- $79/month for all linkedin automation
- $599/month for agencies
16. Dux Soup
Dux Soup is one of the oldest browsers based linkedin automation tool on the market. It’s really good value for money.
| Tool Type | Linkedin Messaging Tool |
| Automation Type | Browser Based |
Features
- Export linkedin searches
- Visit profiles
- Send connection requests
- Send linkedin messages
- Send follow-ups
| Pros | Cons |
|---|---|
| Cheap | Doesn’t run when browser is closed |
| Offers an API | No built-in safety system |
| Good customer support | |
| Possibility to get sessions with experts for the setup |
Pricing
- $11.25/month for basic linkedin automation
- 41.25/month for all features
17. Reply.io
Reply.io is a really complete multichannel cold outreach tool which offers a lot of different ways to contact your prospects. This is a big and reliable actor in the market.
| Tool Type | Multichannel Outreach Tool |
| Automation Type | Cloud Based |
Features
- Automate Emails
- Linkedin Triggers
- Automate WhatsApp
- Automate SMS
- Automate Calls
- Find Emails
- Verify Emails
| Pros | Cons |
|---|---|
| A lot of channels available | Doesn’t integrate to all CRMs |
| phone actions (WhatsApp, SMS, Calls) | Linkedin is only semi-automated |
| Good customer support | Complex for beginners |
| Built-in email finder and verifier |
Pricing
- $60 for email automation
- $90 for multichannel automation
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