15+ Best Cold Email Software For Your Outreach Campaigns In 2024

Choosing the right cold email tool can make or break your cold outreach efforts.

The effectiveness of your cold email campaigns depends on more than just what you write and how many messages you send.

It’s about how efficiently your emails are delivered, tracked, and managed.

So, before choosing the best cold email software, you must carefully consider features like automation, deliverability rates, and native integration with your existing tools.

In this guide, I’ve compared 17 cold email tools to help you choose the right tool to boost your cold outreach campaigns:

1. La Growth Machine
2. Apollo.io
3. Lemlist
4. Hunter.io Campaigns
5. Instantly
6. Waalaxy
7. Snov.io
8. SalesHandy
9. Reply.io
10. Woodpecker
11. Overloop
12. Close
13. Klenty
14. Mailshake
15. Smartlead.ai
16. Outreach.io
17. Amplemarket

Let’s get into it!

The 17 Best Cold Email Tools

Now, let’s look at the 17 best cold email software you must try for your next cold outreach strategy.

Software	Free Trial	Entry Price	CRM Integration	Enrichment	Warm-up	Lead Database	Email
La Growth Machine	✅	$60/month	✅	✅	✅	❌	✅
Apollo	✅	$49/month	✅	❌	✅	✅	✅
Lemlist	✅	$32/month	✅	✅	✅	✅	✅
Hunter.io	✅	€34/month	✅	✅	❌	✅	✅
Instantly	✅	$30/month	✅	❌	✅	✅	✅
Waalaxy	✅	$56/month	✅	✅	❌	❌	✅
Snov.io	✅	$30/month	✅	❌	✅	✅	❌
SalesHandy	✅	$25/month	✅	✅	✅	❌	✅
Reply.io	✅	$49/month	✅	✅	❌	✅	✅
Woodpecker	✅	$54/month	✅	❌	❌	✅	✅
Overloop	❌	$49/month	✅	❌	✅	✅	✅
Close	✅	$49/month	✅	❌	❌	✅	✅
Klenty	✅	$50/month	❌	❌	✅	✅	✅
Mailshake	❌	$30/month	✅	✅	✅	❌	✅
Smartlead.ai	✅	$34/month	✅	❌	❌	✅	❌
Outreach.io	❌	on request	✅	❌	❌	✅	❌
Amplemarket	✅	on request	✅	✅	❌	✅	✅

1. La Growth Machine

La Growth Machine is a multichannel sales automation tool designed to streamline and improve your prospecting efforts.

It allows users to automate tasks, create outreach sequences, and analyze campaign performance by integrating LinkedIn, email, and X outreach into a single platform.

Main features

• Multi-channel engagement: Reach out to leads on LinkedIn, via email, or X to maximize conversations.
• Lead import and enrichment: Automatically enrich leads from LinkedIn, Sales Navigator, or CSV.
• Lead Management: Efficiently manage leads with duplicate detection, blacklisting, and advanced tracking.
• Voice Messages for LinkedIn: You can also send voice messages on LinkedIn.
• Campaign Analysis: Streamline campaigns by analyzing effectiveness and optimizing strategies.
• Automation: Use templates and a visual builder to automate campaigns easily.
• AI-powered writing assistance: Improve message quality with AI-driven cold email templates.

Pricing

• Free Trial: 14-day free trial available
• Basic Plan: $60/month
• Pro Plan: $110/month
• Ultimate Plan: $165/month

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Here is a time-saving trick if you already have a LinkedIn Network and lead lists on your LinkedIn Sales Navigator account and want to mobilize them for your upcoming cold email outreach campaigns.

In this case, use Evaboot to scrape, and export verified emails and up-to-date contact data from your LinkedIn Sale Navigator lead lists.

All you have to do is run Evaboot, and within seconds, it will pull all the data you need and export it as a neat CSV file.

1. Click the extension button on the top right of your Sales Navigator page.

2. It’ll redirect to the Evaboot dashboard, where you can launch the export.

Once the export is done, you can download the email lists with all the other lead information needed to personalize your outreach messages.

Another great thing about Evaboot is that it does not give you false emails.

If the address is risky or old, it will be excluded from the list.

This means you can import the exported file to a CRM or outreach software and launch your campaign without concern.

As contact data you get is:

• name
• surname
• emails address
• email address validity status 
• company name
• company website and domain
• company headcount
• etc.

Then you upload that CSV into your cold email tool or whatever email marketing tool you use, and boom, you’re ready to launch your outreach campaign.

It takes the hassle out of the whole process.

Evaboot’s pricing is credit-based.

The most basic plan starts at $9 for 100 credits.

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2. Apollo

Apollo.io is a comprehensive sales intelligence and engagement platform that helps companies identify, connect, and close deals with their target audience.

It provides powerful tools for:

• prospecting,
• automating outreach,
• managing deals,
• and analyzing sales performance.

Main features

• Sales Engagement: This feature enables outreach to email lists, mobile numbers, SMS, chatbots, and social media.
• Extensive database: Provides up-to-date and accurate data on 275M contacts and 73M companies.
• End-to-End Workflows: You can generate outbound email sequences and follow-ups and offer premade message templates.
• AI-powered solutions: AI enhances several functions, including lead scoring, campaign creation, and engagement.
• Chrome extension: This extension allows you to find contact information, connect with buyers, track emails, and more for free right from your browser.
• Sales Pipeline Management: Enables efficient tracking and management of sales pipelines, ensuring that all deals are properly monitored and progressed through the sales funnel.

Price

• Free Trial: Unlimited free emails with basic filters and features
• Basic Plan: $49/month
• Professional Plan: $70/month
• Organization Plan: $119/month

3. Lemlist

Lemlist is a sales engagement platform focused on personalized cold email outreach.

It helps companies create and automate highly customizable multichannel campaigns across email, LinkedIn, and phone calls.

It provides an AI-powered B2B database of more than 450 million contacts, allowing you to narrow your search with more than 20 filters and find the most profitable prospects in seconds.

Main Features

• Verify emails and other lead information: Find your contacts’ valid and verified email addresses and information such as company name, industry, etc.
• Follow-up on multiple channels: Add automated and manual steps to reach your leads through their preferred email, LinkedIn, phone, etc.
• Chrome extension: Collect LinkedIn contacts and send them to your outreach campaign.
• Email warm-up and deliverability booster: This allows your emails to avoid spam folders and land in recipients’ inboxes.
• CRM Integrations: Seamless syncs with tools like HubSpot, Salesforce, and Pipedrive.
• A/B tests: Help to test different message types, subject lines to see which I’ve works best.

Price

• Free Trial: Forever with basic features
• Email Starter Plan: $49/month
• Email Pro Plan: $50/month
• Multichannel Expert Plan: $79/month
• Outreach Scale Plan: $129/month

4. Hunter.io Campaigns

Hunter.io Campaigns is a cold email software that simplifies creating and managing personalized email outreach campaigns.

It offers features like automated follow-ups, email tracking, and CRM integrations, making it easy to scale your outreach efforts while maintaining high deliverability.

Main Features

• Automated follow-up: Schedule follow-up emails to increase reply rates.
• Email tracking: Monitor opens, clicks, and engagement.
• CRM Integrations: Connect seamlessly to your existing CRM, such as HubSpot or Salesforce.
• Email Personalization: Customize emails based on prospect data.
• Workflow Optimization: Perform bulk searches to find multiple email addresses at once.

Price

• Free Plan: €0/month (basic features)
• Starter Plan: €34/month
• Growth Plan: €104/month
• Business Plan: €349/month

5. Instantly

Instantly.ai is a sales engagement platform specializing in automating scale cold email outreach.

It offers unlimited email accounts, warmups, advanced deliverability tools, and AI-powered CRM to help maximize your outreach efforts and avoid spam filters.

Main Features

• Unlimited email sending: Send thousands of emails every day.
• Deliverability Network: Keeps emails out of spam folders.
• AI-powered CRM: Efficiently manage and analyze leads.
• Campaign Analytics: Optimize outreach campaigns with data-driven insights.
• Email validation: Clean and validate your lead lists to ensure the accuracy and effectiveness of your campaigns.
• Domain testing in bulk: Quickly assess and validate multiple domains simultaneously to ensure they are set up correctly for cold email.

Price

• Free Trial: All the plans can be tested for free
• Growth: $30.month
• Hypergrowth: $77.6/month
• Light speed: $286.3/month
• Enterprise: Custom (Book a demo)

6. Waalaxy

Waalaxy is a lead generation tool designed to automate LinkedIn and email prospecting.

It allows you to create and manage outreach sequences without technical expertise, making engaging with prospects and growing your network easier.

Waalaxy integrates LinkedIn with email to automate follow-ups, track engagement, and efficiently manage leads.

Main Features

• LinkedIn Email Automation: Automate messaging and connection requests.
• Cold email integration: Seamlessly combine email with LinkedIn outreach.
• CRM Integration: Synchronize leads and track engagement.
• Email Finder: You can find the email addresses of their LinkedIn contacts, making it easier to reach out to potential leads.
• Automated sequences: Create automated sequences of invitations and messages on LinkedIn to save you time.

Price

• Free Trial: €0/month (limited features) + Test all the features for free
• Advanced Plan: €56/month
• Business Plan: €80/month

7. Snov.io

Snov.io is a versatile sales automation platform that helps companies with lead generation, email outreach, email warm-up, and customer and CRM management.

It provides tools for finding and validating emails, automating cold email campaigns, and effectively managing sales processes.

Snov.io’s features are designed to streamline the entire sales funnel, from lead discovery to deal closure.

Main Features

• Find and collect pre-verified ICP leads
• Boost lead engagement by combining email and LinkedIn touchpoints
• Automate your workflow and follow-ups
• Lead email verification to reduce the bounce rates
• Warm up your emails
• Free Gmail extension to track open rate and clicks
• Optimize your sales team workflow with CRM integration
• Easily find leads with click-and-collect Chrome Extension

Price

• Free Trial Plan: $0/month to try all the main features
• Starter Plan: $39/month
• Pro Plan: $99/month

8. Saleshandy

Saleshandy is a cold email software that allows users to personalize, automate, and scale email outreach while maintaining high deliverability.

It offers features such as email tracking, automated follow-ups, and integrations with popular CRMs.

The platform is ideal for sales team members, marketers, and agencies looking to streamline their cold email efforts.

Main Features

• Unlimited Email Accounts: Send emails from multiple accounts for scalable outreach.
• Automated follow-ups: Schedule personalized follow-ups to increase response rates.
• Email Tracking: Monitor email open rates, clicks, and engagement.
• Lead Finder: Access a database of over 700 million B2B contacts.
• Email Warm-up: Increase deliverability and sender reputation, deliver directly to recipients’ inboxes.

Price

• Free Trial: 7-day free trial on all the plans
• Outreach Starter: $27/month
• Outreach Pro: $74/month
• Outreach Scale: $149/month
• Outreach Scale Plus (starting at 100K): $219/month

9. Reply.io

Reply.io is a sales engagement platform that combines AI-driven automation with multichannel outreach.

It allows users to manage email campaigns, LinkedIn messaging, calls, and SMS from a single platform.

The tool also offers AI-powered CRM, email warm-up services, and advanced analytics to optimize sales efforts.

Main Features

• Multichannel sequencing: Automate outreach across email, LinkedIn, phone calls, and SMS.
• AI-powered CRM: Manage and analyze leads with AI.
• Email deliverability tools: Improve inbox placement and engagement.
• AI-generated sequences: Automatically create outreach sequences with AI.
• Meeting Booking (also with AI): Schedule meetings with prospects directly from your response sequence and with AI chat.

Pricing Plans

• Free Trial: 14-day trial for each plan
• Email Volume: $49/month
• Multichannel: $89/month
• Agency: $166/month
• AI SDR: $259/month

10. Woodpecker

Woodpecker.co is a sales outreach and cold email platform designed for businesses that want to automate and personalize email campaigns.

It provides tools to manage outreach, follow-up and lead nurturing with high deliverability.

The platform also includes features for email validation, domain testing, and CRM and API integrations, making it a comprehensive tool for effective cold emailing.

Main Features

• Cold email campaigns: Automate and personalize email sequences.
• Email validation: Ensure the accuracy and deliverability of your emails.
• Domain Testing: Bulk test domains for optimal email setup.
• Deliverability Monitoring: Predict and prevent deliverability issues.
• Inbox Rotation: Distribute sending to multiple inboxes to avoid spam filters.
• Centralized Inbox: Manage all responses in one place.
• Email Warm up: Gradually increase send volume to improve deliverability.
• Send volume monitor: Track and regulate email send limits.

Price

• Free Trial: Start with a free test of all the plans
• Cold email: $29/month
• Agency: $49/month
• Custom: Book a call

11. Overloop

Overloop is a sales engagement platform that streamlines outbound campaigns through multichannel outreach.

It integrates cold email, LinkedIn messaging, and cold calling into personalized campaigns to increase engagement and conversion rates.

The platform provides email discovery tools, CRM integration, and advanced analytics to optimize sales processes.

Main Features

• Multi-channel campaigns: Combine email, LinkedIn, and calls in one sequence.
• Email finder: Quickly find verified emails.
• CRM Integration: Sync with your existing CRM, including Salesforce, HubSpot, and Pipedrive.
• Performance Analytics: Track and improve campaign results.
• Custom Tracking Domain: Improve email deliverability and response rates by tracking your email performance.

Price

• Free Trial: Only 30-day money-back guarantee
• Startup Plan: €58/month
• Growth Plan: €82/month
• Enterprise Plan: €125/month

12. Close

Close is an all-in-one CRM for growing sales teams that provides communication, automation, and lead management tools.

It streamlines workflows with built-in call, cold email, and SMS capabilities and automates repetitive tasks so your team can focus on closing deals.

Known for its ease of use and quick setup, Close is ideal for small to midsize businesses.

Main Features

• Integrated calling and SMS: Manage communications directly from within CRM.
• Sales Automation: Automate follow-ups and tasks.
• Pipeline Management: Track deals and performance.
• Integrations: Streamline your workflow by syncing with HubSpot, Calendly, Zapier, ChatGPT, Gmail, Outlook, and other email service providers.
• Communicate quickly and intelligently: Specify which leads you want to receive your emails based on Smart View before sending emails, especially in bulk.

Price

• Free Trial: You can start a free trial with your Google account
• Starter Plan: $49/month
• Professional Plan: $99/month
• Enterprise Plan: $139/month

13. Klenty

Klenty is a sales engagement platform streamlining multi-channel outreach, including email, phone calls, and LinkedIn.

It provides tools to automate and personalize sales campaigns, such as email sequencing, LinkedIn automation, and AI-driven sales playbooks.

Main features

• Parallel dialer
• Meeting scheduling on the website
• Integrations like Pipedrive, Zoho, Salesforce, Slack, etc
• Centralized inbox
• Intent-driven outreach
• Email finder and LinkedIn prospector
• Lead enrichment
• Conversation intelligence

Despite all of its great features, users report that it lacks an intuitive user-friendly interface.

Price

• Free Trial: You can try for free all the plans
• Startup Plan: $50/month
• Growth Plan: $70/month
• Pro Plan: $100/month
• Enterprise Plan: Schedule a demo

14. Mailshake

Mailshake is a sales engagement and cold email platform that helps companies automate, personalize, and boost outreach efforts.

It supports email campaigns, phone calls, and social media outreach to create a multichannel strategy.

Mailshake’s features are:

• Email Automation: Streamline and personalize your outreach.
• Integrated Calling: Make calls directly from within the platform
• Multi-channel sequences: Combine email, phone calls, and social media
• Analytics Dashboard: Reporting dashboard to track and analyze performance metrics and optimize campaigns
• Chrome Extension: Automate LinkedIn messages, connection requests, phone calls, and data finder
• AI-powered messaging: Generate quick email copy within seconds
• Data Finder: Find missing prospect emails

Price

• Free Trial: No free trial option
• Starter Plan: $25/month
• Email Outreach: $58/month
• Sales Engagement: $83/month

15. Smartlead.ai

Smartlead.ai is a cold email outreach tool designed to help you scale your lead-generation efforts.

It offers unlimited mailboxes, automated email warming, and a multichannel outreach infrastructure.

Smartlead.ai’s main features are:

• Inbox rotation
• AI-powered lead management
• Advanced analytics to optimize email campaigns and ensure high deliverability.
• Integration with much-used apps like Slack, Gmail, Outlook, Zoho, and Zapier.
• Customized white labeling to offer personalized email marketing services.
• Mobile App to manage and organize your mailboxes from anywhere.

Price

• Free Trial: Yes
• Basic Plan: $34/month
• Pro Plan: $79/month

16. Outreach.io

Outreach.io is an outreach sales execution platform that enables sales teams to automate and optimize their multichannel prospecting efforts.

It provides tools for managing email sequences, calls, and social media outreach, allowing users to track real-time interactions and engagement.

Main Features

• Sales Automation: Automate outreach across multiple channels.
• AI-driven insights: Improve engagement with data-driven recommendations.
• CRM Integrations: Seamlessly synchronize with your CRM.
• Pipeline Management: Identify gaps, model assumptions, and scale strategies to increase conversion rates and sales productivity.
• Automated forecasting: Increase pipeline coverage and win rates by adjusting assumptions, modeling scenarios, and analyzing trends.
• Rep Coaching: Improve quota attainment with insights that guide sales reps before, during, and after critical sales meetings.

Price

Custom pricing is available upon request—contact Outreach for details.

17. Amplemarket

Amplemarket is a sales automation platform that streamlines and improves outbound sales processes.

It offers features such as:

• AI-powered lead scoring
• Automated email sequences
• LinkedIn outreach
• Multichannel sales cadence
• Domain health analysis: Uncover deliverability issues, track inbox-to-outbox ratios, and manage SPF, DKIM, and DMARC.
• Manage email volumes, spam tests, and email warmups

Overall, Amplemarket integrates with CRMs and uses machine learning to optimize prospecting, making it easier for sales teams to find, engage, and convert leads efficiently.

Price

Custom pricing is available upon request.

What Is A Cold Email Software?

Cold email software is an advanced tool designed to help you reach potential customers more effectively.

It’s all about using the right tools to automate lead-generation tasks like finding prospects, sending emails, and following up without much human effort.

This software is especially useful for sales and marketing teams because it allows them to send many personalized emails without risking domain and sender reputation or ending up in spam folders.

You can use cold email outreach with other outreach methods to increase your chances of getting responses and closing deals.

Once you’ve set up this multichannel outreach strategy, wait for the replies to fall into your inbox.

Key Takeaways

It’s essential to take the time to choose the best cold email software for your business needs.

While all 17 cold email tools in this list have different features, pricing plans, integrations, and interfaces, each can enhance your outreach efforts.

So, to choose the right tool, you must first understand your outreach goals, budget limitations, and other additional integration requirements that will complete your email outreach process.

You can even start with any basic plan + third-party tool (like Evaboot), which can be more efficient and budget-friendly.

You have tons of options to test. If you find nothing on this list, check other tools that can be the one.

FAQ

How to choose a cold email tool?

The key features to look for when choosing an email tool are:

1. User-friendly interface: Ensure the tool is easy to navigate and use.
2. Customization Options: Look for robust personalization features to tailor emails to your audience.
3. Automated follow-up: Choose software that can automate follow-up emails to save time.
4. Analytics and reporting: Choose tools that provide detailed analytics to track the performance of your campaigns.
5. Integration capabilities: Ensure the tool integrates well with your existing CRM or other software.
6. High deliverability: Choose a tool with features that improve email deliverability to avoid spam filters.
7. AI Features: Consider AI-enabled features for improved email targeting and content suggestions.
8. Affordable pricing: Ensure the tool has a pricing structure that fits your budget.
9. Customer Support: Make sure they have a responsive support team.

What is lemlist used for ?

Lemlist is a cloud-based sales tool that uses AI to automate and personalize lead generation campaigns across email and LinkedIn, maximizing engagement through multi-channel outreach.

It offers features like automated follow-ups, analytics, and integration with various CRM tools, making it a comprehensive solution for sales teams looking to improve their lead generation and engagement efforts.

What is the best email marketing tool for cold leads?

There are tons of email marketing tools with a strong value proposition:

• La Growth Machine +evaboot
• Saleshandy. …
• Hunter.io Campaigns
• Instantly
• Waalaxy
• Snov.io
• SalesHandy
• Reply.io
• Woodpecker
• Overloop
• Close
• And others

Which cold email software offers the best deliverability rates?

The best cold email software that offers the best deliverability rates are:

• Lemlist
• Hunter.io
• Woodpecker
• Saleshandy
• Instantly
• Overloop
• Amplemarket

Which cold email software offers the best automation features for B2B outreach?

La Growth Machine is one of the best multichannel sales automation tools designed to streamline and improve your prospecting and outreach efforts.

Export your lead lists from LinkedIn Sales Navigator with Evaboot, upload them to LGM, and you’re set to automate your outreach campaigns.

Disclosure

This content was partly written by AI (ChatGPT 4), I added my own perspective, fact-checked it and made sure it is helpful for you.