19+ Lead Generation Automation Tools To Skyrocket Your Sales

You are going to learh how to harness the power of advanced technology to optimize your sales funnel, save time, and scale up your lead generation efforts with automation tools.

In this comprehensive guide, we’ll explore what automated lead generation really entails and highlight the numerous benefits such as improved efficiency and reliability.

lead generation automation 1

You will find valuable insights on automation but also be equipped with precise knowledge on how to harness them for generating high-quality leads, enhancing conversion rates, and creating effective marketing strategies for your business.

Let’s dive right into this rewarding journey towards accelerating your businesses’ growth with automated lead generation.

What is Automated Lead Generation?

Automated lead generation is a combination of both inbound and outbound strategies that are powered by software and tools. Instead of sourcing leads manually, you set up your automation to let the leads and the data come to you.

Inbound Lead Generation Automation

Inbound lead generation is when you generate valuable content (e.g., blogs, newsletters, and other gated content) that encourages potential customers to reach out to you.

inbound automated lead generation

Once you have a first touchpoint with these people, you can:

  1. retarget them with ads
  2. have them reach out to your helpdesk
  3. trigger pop-ups to capture their email

The goal is to have them fill a contact form so they can book a call with your sales team.

Outbound Lead Generation Automation

Outbound lead generation is when you actively identify and reach out to prospects—many of whom have little to no knowledge of your company—with things like cold email outreach and direct mail.

outbound lead generation automation

Most of the time you:

  1. Extract data from linkedin or other databases
  2. Use data enrichment tools to find emails and phone numbers
  3. Book meeting with Sales

Know that you know the two systems, let’s dive into each lead generation channel.

How To Automate Your Lead Generation?

8 ways to automate your lead generation:

  1. Cold Outreach
  2. Email Marketing
  3. Social Media
  4. Helpdesks
  5. Databases
  6. Web Tracking
  7. SEO
  8. Ads

1. Cold Outreach

Cold outreach use to be a super manual process with a lot of data entry.

These days are over.

Now you can automate:

  • Linkedin scraping
  • Email and phone numbers finding
  • Messages and follow ups
cold outreach automation

You can even automate your outreach on several channels like:

  • Linkedin
  • Email
  • Twitter
  • Phone

This actually increase your reply rate.

automated outbound lead generation

More on that in this video:

With such a process set up, you just have to wait for the replies to fall into your inbox.

2. Email Marketing

With email marketing tools, you can automate your lead nurturing really easily.

email marketing lead generation automation

Two ways to do that.

First one is to spend time writing a weekly newsletters to all of your leads.

Second one is to add all your leads into an onboarding sequence once they signup or download something on your website. In that case you don’t need to write an email per week.

All the email are pre-written and the leads receive them in the same cadence (day 1, day 4, day 7, etc…)

3. Helpdesks

Helpdesks tools add a chat widget in the corner of your website.

That way, visitors can easily reach out to you while browsing your website if they have a question.

helpdesk lead generation automation

This is a great way to start relevant conversation as you are exposed to a super qualified audience: your website visitors.

Most helpdesk have email capture feature that will ask the visitors for their emails when they send a message.

A great way to convert anonymous web trafic into emails.

helpdesk trigger lead gen automation

You can also set up automations so that everytime someone visiting your pricing page, a message is automatically triggered to give more information to potential leads.

4. Social Media

Posting on social media is a great way to create conversations and generate leads.

But it’s really time consuming.

A lot of automations tools now allow you to schedule your social media posts in advance so you don’t have to connect to the platform on daily basis to post your contents.

social media scheduling lead generation automation

That’s a first win.

Second thing your can do to automate your social media lead generation is to repurpose your content.

Here is an exemple:

social media repurposing automation

Let’s say you shoot a podcast.

You can actually cut small parts of this podcast and turn them into:

  • Tiktoks
  • Reels
  • Shorts
  • Videos for Linkedin

Then you take the content of this videos and you convert them to to text to write:

  • Tweets
  • Linkedin Posts
  • Newsletters
content marketing repurposing

I personally used this technique and reached +200K views on some of my Tiktok videos with 0 additional effort.

You just need to hire a video editor.

Small videos also have great success on Linkedin.

Here is an example with wich I add +400 likes and +150K impressions.

social media automation

If you are lazy, this process is perfect for you as you really take 100% advantage of every piece of content you produce.

5. Databases

The deal with lead databases is pretty straightforward.

You pay to get access to an updated source of leads with contacts information (emails and phone numbers)

database lead generation automated

These tools usually use 3 techniques to get their data:

  1. Linkedin scraping
  2. Web scraping
  3. Email inbox scraping

Basically, they get emails and phone numbers from the email signatures they find on your email inbox when you have their chrome extension installed.

database lead generation automation

Most of this tools offers a lot of different search filters to build qualified lead or account lists like:

  • Company size
  • Industry
  • Job title
  • etc…

You got to be careful on which one you use because a lot of databases have outdated data.

Hopefully we selected the best ones for you.

6. Web Tracking

Web traffic analysis tools allow you to turn anonymous web trafic into company names.

website tracking lead generation automation

For that they use the IP addresses that visit your website and try to link them with company domains.

That way, you can see which companies are visiting your website.

After that you can find some decision makers in these companies and contact them knowing that they showed and interested.

7. SEO

SEO is one of the most passive lead generation channels.

  1. You write a piece of content
  2. This content ranks on Google
  3. You content receive qualified traffic
seo automated lead generation 1

Once you have this traffic you can convert it into leads in 3 manners.

seo automated lead generation

You can either:

  1. Have them fill a contact form
  2. Get their emails using popus
  3. Retarget them with Ads

SEO definitely has a learning curve but there are great tools out there that can help you get your first results fast.

8. Ads

You know the drill here. You pay for traffic.

You can run Ads on Google where you ads will appear if someone type in a specific keyword.

ads lead generation automation 1

You can also run ads on social media platforms like Linkedin, Facebook or Instagram where your ads will appear in the feeds of your prospects.

Once you have this traffic, you must convert it into signups or reach outs.

ads lead generation automation

If you traffic doesn’t convert on the first visit, you can also retarget this traffic to generate additional visits hoping that people will eventually convert.


There are many tools available for automated lead generation, but not all of them are created equal. Some may offer more features than others, some may be more user-friendly than others, and some may be more affordable than others.

To help you narrow down your options, we have compiled a list of the 9 best tools to use for automated lead generation in 2023.

Cold Outreach Tools

3 tools to automate lead generation with cold outreach:

  1. Linkedin Sales Navigator
  2. Evaboot
  3. LaGrowthMachine

1. Linkedin Sales Navigator

LinkedIn Sales Navigator is a tool designed to enhance sales prospecting and insights, allowing users to engage in meaningful conversations with the right individuals.

linkedin sales navigator lead generation tool

It is tailored for sales professionals looking to develop winning sales habits, focus on high-opportunity accounts, identify buyer intent, and discover new connections within and outside their networks

Features:

  • Advanced Lead & Company Search: Utilize over 40 search filters for precise lead and account targeting.
  • CRM Integrations: Sync with CRM to keep data updated, add key contacts, and log activities effortlessly.
  • TeamLink: Discover the best pathways to connect with leads through your organization’s combined network.
  • Buyer Intent Capabilities: Identify accounts and individuals showing a high propensity to buy for timely engagement.
  • Relationship Explorer: Discover hidden allies and the right inroads within target accounts, aiding in prospecting and cross-selling effort

Pricing

The pricing structure of Linkedin Sales Navigator is based on three plans: 

  • Core($99.99/month)
  • Advanced ($149.99/month)
  • Enterprise (custom pricing)

All plans include a 30-day free trial.

linkedin sales navigator pricing 1

2. Evaboot

Evaboot is a smart LinkedIn Sales Navigator scraper tool available as a Chrome extension. It aims to simplify lead generation by exporting clean data and finding emails from LinkedIn Sales Navigator with just one click.

evaboot automated lead generation tool

This tool appears to be designed for companies and professionals who are looking to build lead lists quickly and efficiently from LinkedIn Sales Navigator without having to spend hours on manual data entry and cleaning?

Export Sales Navigator leads for free

Features

  • Export Leads: Export lists and searches from Sales Navigator to CSV.
  • Clean Data: Automatically clean names, job titles, and company names.
  • Filter Leads: Verify if your leads match your Sales Navigator search filters.
  • Find Emails: Utilize scraping and email finder algorithms to find professional emails.
  • Verify Emails: Test all emails found to verify their existence.

Pricing

Evaboot offers 1000 free credits for trial and 3 plans:

  • $49 /month for 2,000 export + email credits
  • $99 /month for 5,000 export + email credits
  • $199 /month for 20,000 export + email credits
evaboot.pricing
Export Sales Navigator leads for free

3. LaGrowthMachine

LaGrowthMachine is a multichannel sales automation platform that facilitates reaching out to leads across various channels such as LinkedIn, Twitter, and email, aiming to significantly increase reply rates.

lagrowthmachine

This tool is beneficial for professionals and companies looking to automate their prospecting routines, engage with leads across multiple platforms, and analyze campaign performance for better results.

Features

  • Multi-Channel Engagement: Reach out to leads on LinkedIn, via email, or on Twitter to maximize conversations and opportunities.
  • Lead Import and Enrichment: Import leads from LinkedIn, SalesNavigator, or CSV and enrich the data automatically.
  • Lead Management: Features like duplicate management, blacklist, and advanced tracking help manage leads effectively.
  • Campaign Analysis: Analyze every action of your campaign to identify what works and what doesn’t, and iterate for better results.
  • Automation: Automate actions and messages with ready-to-use templates and a visual sequence builder.
  • AI-Powered Writing Assistance: Utilize AI to assist in crafting messages for campaigns.
  • Integration: Synchronize with CRM, leverage Zapier, Webhooks, and APIs for seamless integration into existing workflows?

Pricing

  • Free Trial: 14-day free trial available.
  • Basic Plan (€50/month): Multichannel engagement (Email, LinkedIn, Twitter), unlimited enrichment, import from LinkedIn or CSV, 3 running campaigns.
  • Pro Plan (€100/month): Everything in Basic, plus LinkedIn + Email Inbox, marketing automation, A/B testing, 6 running campaigns.
  • Ultimate Plan (€150/month): Everything in Pro
lagrowthmachine pricing

Email Marketing Tools

3 tools to automate lead generation with email marketing:

  1. Brevo
  2. Mailchimp
  3. Wisepops

1. Brevo

Brevo is an all-encompassing CRM platform aiming to automate marketing campaigns across Email, SMS, WhatsApp, and chat channels.

It provides a complete toolkit to help businesses convert one-time browsers into long-term customers by facilitating the creation of various campaigns, managing leads, and enabling real-time conversations with customers through personalized chat tools across platforms.

brevo

The platform is designed for a wide range of businesses including SMBs, startups, agencies, e-commerce platforms, and enterprises. It’s especially beneficial for marketing managers, e-commerce professionals, and large organizations with specific digital marketing needs

Features:

  • Marketing Campaign Automation: Create and automate marketing campaigns across Email, SMS, and WhatsApp.
  • Lead Management: Follow leads closely to never miss an opportunity and close more deals.
  • Real-time Conversations: Engage with customers in real-time using personalized chat tools across various platforms.
  • Transactional Email Service: Send triggered emails at speed with a high delivery rate.
  • Integration: Connects with over 150 leading digital tools from CRM to CMS, e-commerce, and more, making it a flexible platform for various business needs?.

Pricing

  • Free Plan: 300 emails/day, customizable email templates, drag & drop editor, transactional emails, SMS & WhatsApp campaigns.
  • Starter Plan: 20k emails/month, no daily sending limit, basic reporting & analytics.
  • Business Plan: Marketing automation, A/B testing, advanced statistics.
  • BrevoPlus Plan: Enterprise-grade security, advanced integrations, sub-account management

brevo pricing

2. Mailchimp

Mailchimp is a marketing platform that provides email marketing services along with other features like automation, ads, landing pages, analytics, and CRM.

mailchimp

It’s designed for businesses of all sizes looking to manage and talk to their clients, customers, and other interested parties.

Features:

  • Email Marketing: Design and send emails, manage contacts, and track performance.
  • Automation: Automated emails, workflows, and audience segmentation.
  • Analytics: Performance reports, smart recommendations.
  • Ads: Create and manage digital ads.
  • Websites & Landing Pages: Build and publish websites and landing pages.

Pricing:

  • Free Plan: Basic templates, 7 marketing channels, 1-click automations, basic reports.
  • Essentials Plan ($13/month): All email templates, A/B testing, custom branding, 24/7 email and chat support.
  • Standard Plan ($20/month): Everything in Essentials, plus automation series, retargeting ads, custom templates, and audience insights.
  • Premium Plan ($350/month): Everything in Standard, plus advanced segmentation, multivariate testing, unlimited seats and role-based access, phone support?1?.
mailchimp pricing

3. Wisepops

Wisepops is an onsite marketing platform aiming to engage website visitors by delivering personalized messages.

wisepops

It’s suitable for a range of brands looking to enhance their onsite engagement with features like popups, bars, and notifications, offering personalization and integration with existing tech stacks for seamless customer experiences

Features:

  • Popups and Bars: Engage customers with contextual popups and bars.
  • Notifications: Personalized, engaging, and non-intrusive communication channel.
  • Embeds: Insert videos, sign-up forms, or promotions to grab attention.
  • Personalization: Tailored onsite experiences with advanced targeting.
  • Integrations: Connect with existing tech stack for unique customer experiences.

Pricing:

  • Monthly Plan (€79/month): Unlimited popup campaigns, notification campaigns, users, 140+ templates, and 2 websites included.
  • Yearly Plan (€66/month billed annually): Same features as Monthly Plan, with a discount for annual billing.
  • Enterprise Plan: Custom plan for unlimited pageviews, unlimited websites, custom integrations, personal onboarding, and trainings.

wisepops pricing

Social Media Tools

3 tools to automate lead generation with social media:

  1. Buffer
  2. Taplio
  3. Repurpose.io

1. Buffer

Buffer is an all-encompassing social media toolkit designed to help individuals and businesses grow their audience organically across various social platforms. It facilitates the planning and publishing of content on Instagram, TikTok, Facebook, Twitter, Pinterest, and LinkedIn from a single dashboard

buffer

It’s crafted for ambitious people and teams who are values-driven and require affordable, intuitive marketing tools to expand their audience reach?.

Features:

  • Scheduling: Plan, collaborate, and publish thumb-stopping content.
  • Analytics: Analyze social media performance and create reports.
  • Engagement: Quickly navigate your comments and engage with your audience.
  • Start Page: Build a customized landing page in minutes.
  • AI Assistant: Generate ideas, repurpose posts, and rewrite copy in just a click.

Pricing:

  • Free Plan: $0 per month for up to 3 channels with planning & publishing tools, landing page builder, and AI Assistant.
  • Essentials Plan ($6/month per channel): Engagement tools, analytic reports in addition to Free Plan features.
  • Team Plan ($12/month per channel): Unlimited team members & clients, draft collaboration tools in addition to Essentials Plan features.
  • Agency Plan ($120/month for 10 channels): Custom access & permissions, agency-friendly pricing in addition to Team Plan features?2?.
buffer pricing

2. Taplio

Taplio leverages AI to help you master LinkedIn, offering content generation, scheduling, and analytics in one tool. It’s the efficient way to boost your LinkedIn strategy with minimal effort.

taplio

Designed for LinkedIn enthusiasts—marketers, creators, and professionals aiming to enhance their digital footprint and network efficiently.

Features:

  • AI Content Creation: Generate and improve posts with AI assistance.
  • Content Scheduling: One-click scheduling for posts and carousels.
  • Lead Generation: Access a database of over 3 million LinkedIn profiles.
  • Analytics: Comprehensive dashboard to track LinkedIn metrics.
  • Chrome Extension: View analytics and discover top content on LinkedIn.

Pricing:

Taplio offers a variety of plans with a 7-day free trial and a 30-day money-back guarantee:

  • Starter Plan: $39/month (billed yearly) – Ideal for getting started with content generation and scheduling.
  • Standard Plan: $52/month (billed yearly) – Includes all Starter features plus AI-assisted content creation and relationship building tools.
  • Pro Plan: $149/month (billed yearly) – For top LinkedIn creators, offering extensive lead database access and higher feature limits.
taplio pricing 1

3. Repurpose.io

Repurpose.io is a dynamic content repurposing platform that automates the distribution of video and audio content across multiple social media channels.

repurpose.io

It’s designed to save time and expand your audience by simplifying the content workflow with one post to multiple platforms.

Features:

  • Auto Publishing: Effortlessly publish your content to Instagram Stories, Pinterest Idea Pins, and more.
  • Content Workflow Automation: One post can be distributed across various platforms, streamlining your content strategy.
  • Multi-Platform Scheduling: Schedule your content to go live on different social media channels at optimal times.
  • User-Friendly Interface: Easy setup with template-based systems for automatic publishing.
  • Supportive Community: Join over 212,042 influencers, content creators, and digital marketers in the Repurpose.io community.

Pricing:

Repurpose.io offers straightforward pricing with a free trial and monthly or yearly plans:

  • Free Trial: $0 for a 14-day trial period, allowing you to test all features, including auto publishing and scheduling.
  • Content Marketer: $20.75/month (billed yearly) or $25/month (billed monthly) – Ideal for small business owners and content creators, offering basic social pack features and the ability to publish unlimited videos.
  • Agency: $104.08/month (billed yearly) – Perfect for agencies looking to boost their clients’ exposure with advanced content distribution capabilities.
repurpose.io pricing

Helpdesks

3 helpdesk tools to automate lead generation

  1. Crisp
  2. Intercom
  3. Zendesk

1. Crisp

Crisp is an all-in-one multichannel messaging platform that brings together all aspects of customer interaction for businesses.

It offers a shared inbox, CRM, co-browsing capabilities, and more, making it a comprehensive tool for customer support, marketing, and sales teams.

crisp

Features:

  • Shared Inbox: Centralize all customer conversations in one place.
  • CRM Integration: Manage customer relationships and data seamlessly.
  • Co-Browsing: Offer real-time assistance with shared browsing.
  • Chatbot: Automate conversations with a no-code chatbot builder.
  • Knowledge Base: Create a self-service help center for customers.

Pricing:

Crisp provides a 14-day free trial for all plans, with a variety of options to suit different business needs:

  • Basic Plan (Free Forever): For personal websites and basic chat needs, including 2 seats and a website chat widget.
  • Pro Plan ($25/month per workspace): Tailored for early-stage startups, with 4 seats and 5,000 contacts included, plus chatbots and integrations.
  • Unlimited Plan ($95/month per workspace): Best for companies requiring a full-featured solution, offering 20 seats, 50,000 contacts, and advanced features like MagicBrowse and LiveTranslate.
crisp pricing

2. Intercom

Intercom is a cutting-edge customer communication platform that redefines support with its advanced AI-powered chatbot, Fin.

It’s tailored to provide a seamless support experience, integrating a shared inbox, help center, and ticketing system to cater to the modern customer’s needs.

intercom

Features:

  • Fin AI Chatbot: Deliver instant, AI-driven customer service.
  • Intercom Messenger: A versatile tool for personalized customer chats.
  • Shared Inbox: Manage all customer conversations in one unified space.
  • Help Center: Empower customers with self-service options.
  • Advanced Automations: Streamline workflows with macros and ticketing systems.

Pricing:

Intercom’s pricing is structured to accommodate businesses of various sizes, with a free trial available:

  • Starter Plan: Starting from $74/month, including Fin AI for customer service, shared inbox, basic chatbots, and analytics.
  • Pro Plan: Custom pricing for growing businesses, adding multiple inboxes, advanced automations, and multilingual support.
  • Premium Plan: Custom pricing for maximum flexibility and support, including SLAs, workload management, and Salesforce integration.
intercom pricing

3. Zendesk

Zendesk Suite is a comprehensive customer service solution that integrates ticketing, messaging, a help center, voice communication, and AI capabilities to provide a seamless support experience.

It’s designed for businesses of all sizes looking to improve their customer service and engagement.

zendesk

Features:

  • Ticketing System: Manage customer interactions across email, chat, voice, and social messaging.
  • Help Center: Create a self-service portal for customers.
  • Standard Bots: Automate responses and streamline customer interactions.
  • Analytics Dashboards: Gain insights into customer service performance.
  • Integrations: Over 1,000 apps and integrations to enhance functionality.

Pricing:

Zendesk offers a range of plans suitable for different business scales, with the option to save by choosing annual billing:

  • Suite Team: Starting at $19 per agent/month with annual billing – Includes ticketing system, messaging, help center, and standard bots.
  • Suite Growth: $55 per agent/month with annual billing – All Suite Team features plus additional automation and customization options.
  • Suite Professional: $89 per agent/month with annual billing – For businesses needing advanced reporting and analytics, plus multilingual support.
  • Suite Enterprise: Custom pricing – Offers a comprehensive solution with advanced features like SLAs, CSAT, and HIPAA compliance.
zendesk pricing

Lead Databases

3 lead databases to automate lead generation:

  1. Wappalyzer
  2. Zoominfo
  3. Lusha

1. Wappalyzer

Wappalyzer is a powerful technographic tool that identifies the technologies used on websites. It’s essential for lead generation, market analysis, and competitor research, empowering sales and marketing teams with valuable insights.

wappalyzer

Features:

  • Technology Lookup: Instantly reveal the technology stack of any website.
  • Lead Lists: Generate lists of websites using specific technologies.
  • Email Verification: Ensure email address validity for better outreach.
  • Keyword Search: Discover websites based on keywords.
  • Website Alerts: Monitor technology changes on websites.

Pricing:

Wappalyzer offers different pricing tiers, including a free trial with 50 technology lookups every month:

  • Pro Plan ($250/month): Ideal for individuals and startups, offering 1 user, 2 lead list technologies, CRM integration, and chat, email, and phone support.
  • Business Plan ($450/month): Best value for sales and marketing teams, with 5 users, unlimited lead list technologies, 20,000 API credits, and chat, email, and phone support.
  • Enterprise Plan ($850+/month): Customized for high volume and large teams, providing 25+ users, unlimited lead list technologies, 200,000+ API credits, and an account manager.
wappalyzer pricing

2. Zoominfo

ZoomInfo is a comprehensive business-to-business contact database that empowers sales, marketing, and recruiting professionals with information to help reach the right leads.

It provides direct access to extensive profiles of professionals and companies, including their email addresses, phone numbers, and other valuable insights to improve lead generation and outreach efforts.

zoominfo

Features:

  • Contact & Company Database: Access detailed profiles of professionals and organizations.
  • Lead Scoring & Segmentation: Evaluate and categorize leads based on various criteria.
  • Intent Data: Understand the purchase intent of prospective customers.
  • Automated Lead & Data Enrichment: Ensure your contact data remains accurate and up-to-date.
  • Integration: Seamlessly integrate with various CRM systems and marketing platforms.

Pricing:

ZoomInfo offers custom pricing based on the specific needs and scale of your business.

They typically provide:

  • Free Trial: A limited period to explore the platform’s capabilities.
  • Professional Plan: Tailored for small to medium-sized businesses with essential features.
  • Advanced Plan: Designed for larger businesses, offering advanced features and integrations.
  • Elite Plan: The most comprehensive solution for enterprises with full access to the ZoomInfo platform.
zoominfo pricing

3. Lusha

Lusha offers B2B contact and company data to help sales professionals reach decision-makers and close more deals. It’s a game-changer for sales teams, providing accurate data for better prospecting and increased ROI.

lusha

Features:

  • Intent Data: Understand a company’s likelihood to buy based on their behavior.
  • Job Change Alerts: Stay updated on prospects’ job changes to uncover new opportunities.
  • Technology Filter: Target companies by their tech stacks for more precise outreach.
  • Prospecting Platform: Build lists with accurate data on prospects.
  • Chrome Extension: Access Lusha’s features directly in your browser for efficient prospecting.

Pricing:

Lusha’s pricing plans are designed to fit various business needs, offering both monthly and yearly contracts:

  • Free Plan: $0/user/month – Start with 5 credits and 1 user, including basic prospecting and Chrome extension.
  • Pro Plan: $29/user/month (billed annually) – Comes with 480 credits and includes direct phone numbers, landline numbers, and email addresses.
lusha pricing

Web Tracking Tools

3 Web tracking tools to automate lead generation

  1. Leadfeeder
  2. Albacross
  3. Clearbit

1. Leadfeeder

Leadfeeder is a powerful lead generation tool that turns website views into valuable sales pipelines. It identifies companies visiting your website, revealing their behavior and interest, which can be leveraged to convert them into high-value leads.

This tool is particularly useful for sales and marketing teams looking to uncover hidden leads and gain insights into their audience.

leadfeeder

Features:

  • Identify Website Visitors: Converts anonymous traffic into real company names and behaviors.
  • Filter Sales Leads: Finds ready-to-buy leads and helps beat competitors by engaging them quickly.
  • Sales Pitches: Builds better sales pitches by understanding prospects’ interests through their website activity.
  • Integrations: Offers seamless integration with CRM tools like Salesforce, Pipedrive, and HubSpot.

Pricing:

Leadfeeder offers a Free Plan with no time limit, providing data from the last 7 days and identifying a maximum of 100 companies.

leadfeeder pricing

For more comprehensive features, their Paid Plans start at $139/month when paid annually. This includes unlimited data storage for visits, unlimited users, and additional features such as two-way CRM integrations, marketing integrations, and advanced visitor insights.

A 14-day free trial is available without the need for a credit card.

2. Albacross

Albacross is a B2B platform that captures your website’s hidden demand, uncovering unseen leads and nurturing them at the right moment.

It’s ideal for marketers looking to generate more pipeline and convert deals faster with real-time buying intent data.

albacross

Features:

  • Real-Time Buying Intent: Capture and act on the intent of companies visiting your website.
  • Lead Identification: Reveal B2B companies visiting your site with detailed purchasing intent.
  • Alerts & Notifications: Receive real-time alerts in platforms like Slack, Microsoft Teams, or CRM systems.
  • LinkedIn Integration: Enhance ABM campaigns by targeting in-market buyers on LinkedIn.

Pricing:

Albacross offers two main pricing tiers:

  • Self Service: Priced at €79/month, including up to 100 identified companies, visitor activity tracking, segmentation and filtering, CRM and LinkedIn ads integration, and chat support.
  • Growth: Custom pricing available upon contact with sales, offering everything in the Self Service plan plus unlimited identified companies, API integrations, dedicated customer success, and user onboarding.

They also provide a free 14-day trial to get started with their services.

albacross pricing

3. Clearbit Reveal

Clearbit Reveal is a tool designed to unmask anonymous website traffic, transforming it into actionable B2B data. It allows companies to identify which businesses are browsing their site and engage with them more effectively.

clearbit reveal

Features:

  • Identify Visitors: Uncover the companies behind your anonymous website traffic.
  • Personalized Experiences: Tailor website content dynamically to match the visitor’s profile.
  • Targeted Advertising: Enhance your ad targeting by knowing which companies to focus on.
  • Sales Insights: Provide sales teams with real-time alerts on high-value visitors.

Pricing:

Clearbit typically offers custom pricing based on the specific needs of your business. They may provide:

  • Free Trial: To test the platform’s capabilities.
  • Subscription Plans: Based on the volume of traffic and the level of detail required.
  • Enterprise Solutions: For larger organizations needing integration with other Clearbit services.
clearbeat reveal pricing

SEO Tools

3 SEO tools to automate lead generation

  1. Ahrefs
  2. Clearscope
  3. SEOpital

1. Ahrefs

Ahrefs is a comprehensive SEO toolkit that provides users with the necessary tools and resources to enhance their search traffic.

It’s a go-to platform for anyone looking to analyze competitors, optimize their website, discover keywords, explore content ideas, and track ranking progress.

ahrefs

Features:

  • Site Explorer: Investigate competitor’s backlinks and traffic sources.
  • Site Audit: Thoroughly audit and optimize your website for search engines.
  • Keywords Explorer: Research keywords for SEO and PPC campaigns.
  • Content Explorer: Find content ideas and link opportunities.
  • Rank Tracker: Monitor your search rankings over time.

Pricing:

Ahrefs offers several pricing plans:

  • Lite: Ideal for small businesses and hobby projects, starting at $99/month.
  • Standard: Perfect for freelance SEOs and marketing consultants, starting at $199/month.
  • Advanced: Tailored for in-house marketing teams, starting at $399/month.
  • Enterprise: Best suited for agencies and large enterprises, starting at $999/month.

Each plan comes with a set of features, and Ahrefs also provides options for additional users and data credits

ahrefs pricing

2. Clearscope

Clearscope is an AI-powered content optimization platform that simplifies the process of creating content that drives more traffic.

It’s designed for anyone looking to improve their content’s relevance and performance in search engine results.

clearscope

Features:

  • Google Docs & WordPress Integration: Work within the tools you’re already using without hassle.
  • Support for Multiple Languages: Optimize content across five different languages.
  • User-Friendly Interface: Clearscope is built with usability in mind for quick adoption and ease of use.

Pricing:

Clearscope offers straightforward pricing with no hidden costs:

  • Essentials Plan: Priced at $170/month, this plan includes 1 user seat, 10 content reports, 20 content inventory pages, and integration with Google Docs and WordPress.
  • Business Plan: Offers advanced features for productive content teams with custom pricing. Includes everything in Essentials, plus 5 user seats, custom content reports, and SAML single sign-on.
  • Enterprise Plan: Tailored for businesses producing content at scale with custom pricing. It includes everything in the Business plan plus unlimited monitored domains and custom data pipelines.

Clearscope emphasizes customer success with free training, onboarding, and priority support for all customers

clearscope pricing

3. SEOpital

SEOpital is an AI-driven authoring software that streamlines the creation of high-quality, SEO-optimized content. It’s designed for entrepreneurs, SEO copywriters, and agencies who aim to produce content that ranks well on search engines.

SEOpital’s platform is particularly beneficial for those looking to automate the content creation process, increase web traffic, and improve efficiency in delivering SEO articles.

seopital

Features:

  • Bulk Import: Enter queries to reference and import them in bulk for efficiency.
  • AI Expertise: The AI is informed by internet research to ensure relevance and avoid irrelevancies, even for niche articles.
  • Semantic Analysis: Performs a semantic analysis of the top 10 Google search results to optimize articles for SEO effectively.

Pricing:

SEOpital offers several pricing options for their SEO articles:

  • 100 SEO Articles: €60, with features like semantic optimization and internal links at €0.6 per article.
  • 200 SEO Articles: €110, which is the most popular option, offering the same features at €0.55 per article.
  • 500 SEO Articles: €250, providing the best value with the same features at €0.5 per article.

SEOpital ensures that their articles comply with search engine recommendations, aiming to increase the chances of ranking on the first page of Google results.

seopital cost

Ads

3 ad tools to automate lead generation

  1. Google Ads
  2. Social Media Ads
  3. Retargeting Ads

1. Google Ads

Google Ads is a robust online advertising platform that enables businesses to display ads across Google’s vast network, including search results, websites, and videos.

It’s designed for businesses of all sizes looking to increase visibility and drive various conversion goals, such as sales, leads, or website traffic.

google ads

Features:

  • Search Ads: Position your business in front of people actively searching for what you offer.
  • AI Optimization: Utilize Google’s AI to find the best performing ad formats and placements.
  • Conversion Tracking: Gain insights into audience behavior and optimize for the highest ROI.
  • Budget Control: Full control over your advertising budget with adjustable and recommendation-based settings.

Pricing:

Google Ads operates on a pay-per-click (PPC) model, which means you only pay when someone clicks on your ad. The platform offers:

  • Custom Budgeting: Set your own budget and adjust it anytime.
  • No Minimum Spend: Start advertising with any budget size.
  • Ad Credits: For new advertisers, Google Ads provides promotional offers such as $500 in ad credit when you spend $500.

2. Social Media Ads

Social Media Ads like Facebook Ads are powerful advertising platforms that allows businesses to target and connect with their audience across the Facebook family of apps and services. It’s suitable for brands of all sizes seeking to build awareness, increase website traffic, and drive sales.

social media ads

Features:

  • Targeted Advertising: Reach your ideal audience with precision targeting options.
  • Ad Formats: Choose from a variety of ad formats to match your campaign goals.
  • Measurement and Insights: Track ad performance and gain insights to optimize campaigns.
  • Budget Flexibility: Control your ad spend with customizable budget options.

Pricing:

Facebook Ads operates on a bidding system, where you can set a budget and bid for each click or thousand impressions (CPM). The platform offers:

  • Custom Budgeting: Decide how much you want to spend daily or over the course of the campaign.
  • Flexible Scheduling: Choose when your ads run and for how long.
  • Ad Credits: Promotional ad credits may be available for new advertisers.

3. Retargeting Ads

Facebook Retargeting is a feature within the Facebook Ads platform that allows businesses to re-engage with users who have previously interacted with their website or app.

It’s a powerful tool for brands looking to increase conversions by targeting ads to people who have already shown interest in their products or services.

retargeting ads

Features:

  • Custom Audiences: Create audiences based on past website or app activity.
  • Dynamic Ads: Automatically show ads for items people have expressed interest in.
  • Cross-Device Retargeting: Reach people across their devices after they’ve visited your website.
  • Performance Tracking: Measure the success of your retargeting campaigns with detailed analytics.

Pricing:

Facebook Retargeting uses the same pricing model as Facebook Ad.

What are the Benefits of Automated Lead Generation?

3 benefits of automated lead generation:

  1. Save time
  2. Generate leads on autopilot
  3. Track performances

1. Save time

One of the main benefits of automated lead generation is that it can save you a lot of time. Manual lead generation can be time-consuming and tedious, especially if you have to deal with large volumes of data and contacts. With automated lead generation, you can set up your workflows once and let them run in the background, while you focus on other aspects of your business.

2. Generate leads on autopilot

Another benefit of automated lead generation is that it can generate leads on autopilot. You don’t have to wait for prospects to find you or respond to your outreach. You can use tools that automatically find, segment, contact, nurture, and qualify leads for you. This way, you can have a steady stream of leads coming into your sales funnel without lifting a finger.

3. Track performance

A third benefit of automated lead generation is that it can help you track your sales funnel performance. You can use tools that provide analytics and insights into your lead generation efforts, such as conversion rates, lead quality, lead sources, and more. This can help you optimize your campaigns, identify bottlenecks, and improve your ROI.

Disclosure

This content was partly written by AI (ChatGPT 4), I added my own perspective, fact-checked it and made sure it is helpful for you.

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