What are Sales Navigator Smart Links? [2024 Tutorial]

If you are a Sales Navigator Enterprise or Teams Edition customer, you have access to the Sales Navigator Smart Links.

If you are on the basic Professional Plan, you’ll need to upgrade your account to access this Sales Navigator feature.

Sales Navigator Smart Links allows creating Sales presentations aggregating files and websites, and then easily share and track your prospect’s interactions with this content.

what are linkedin sales navigator smart links

Look at a live example here. There are really useful if you want to track your linkedin prospecting efforts and how your prospects interact with the content you send them.

To create Sales Navigator Smart links, go to the Smart Links tab on your Sales Navigator Account

sales navigator smart links tab

Click on “+New Smart Link”.

how to create a sales navigator smart links

A pop-up will open on the right. Now you just need to upload your website and the files you want to share with your prospects

how to add files to sales navigator smart links

You can preview the content you upload on your Sales Navigator Smart Links here:

sales navigator smart links preview

Once your smart link is created, Linkedin will create “PowerPoint” like presentation with the website and content you uploaded.

sales navigator smart links presentation

You can now share it with your prospects by copying the link

copy sales navigator smart links to clipboard

Each time someone will open your link, you will be notified and will receive a detailed tracking of your prospect behavior on your document

It tells you how long the person viewed the material and the date/time they clicked on it

smart links sales navigator

You will also receive an email each time someone open your presentation!

sales navigator smart links email notification

3 ways to use sales navigator smartlinks:

  1. Insert your smartlinks in your Linkedin messages
  2. Insert your smartlink in your cold emails
  3. Publish your smartlink in a Linkedin post
  4. Add your smartlink to your landing pages

By adding useful content inside the sales navigator smart links, you avoid sending too large messages on Linkedin describing your value proposition.

The great thing here is that Linkedin will display a preview of your Smart Link. You get a chance to visually stimulate the curiosity of your prospect.

smart links in linkedin message

Stop shooting in the dark. Start tracking your linkedin outreach campaigns with smartlink to know how people really interact with the message you send.

Exactly like what we saw just above, you can send your smart links via email but you won’t get the preview

insert smart links into cold emails

Amazing Bonus: you will collect all the linkedin profiles of the people that will click on your link!

collect linkedin profile with smart links

You can use this feature to send connection request + a Linkedin follow-up to all the people that clicked in the link on your email but did not reply

smart links follow up sales navigator

3. Publish your smartlink in a Linkedin post

You got some potential customers in your network?

Try to make a Linkedin post with your Smart Link.

Linkedin will also display a preview of your Smart Link so make sure to make it appealing to increase the Click-Through Rate!

sales navigator smart links in linkedin post

Create a call to action on your website to drive traffic to your smart links

add sales navigator smart links to landing pages

Stunning Bonus: you will passively collect all the linkedin profiles of the people that will click on your link!

You can then send a linkedin follow-up message to these people on Linkedin!

follow up landing page smart links

Hope to enjoy this one!

If you want to master all the power of Sales Navigator, make sure to check our sales navigator advanced search filters guide.

Export Sales Navigator leads for free

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 27

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?

Build email lists from

Linkedin Sales Navigator

Export clean data and get verified emails in 1 click.

Try Evaboot for free