What are Sales Navigator Smart Links? [2023 Tutorial]

If you are a Sales Navigator Enterprise or Teams Edition customer, you have access to the Sales Navigator Smart Links.

If you are on the basic Professional Plan, you’ll need to upgrade your account to access this Sales Navigator feature.

What are Sales Navigator Smart Links?

Sales Navigator Smart Links allows creating Sales presentations aggregating files and websites, and then easily share and track your prospect’s interactions with this content.

Look at a live example here. There are really useful if you want to track your linkedin prospecting efforts and how your prospects interact with the content you send them.

How to use Linkedin Sales Navigator Smart Links?

To create Sales Navigator Smart links, go to the Smart Links tab on your Sales Navigator Account

Click on “+New Smart Link”.

A pop-up will open on the right. Now you just need to upload your website and the files you want to share with your prospects

You can preview the content you upload on your Sales Navigator Smart Links here:

Once your smart link is created, Linkedin will create “PowerPoint” like presentation with the website and content you uploaded.

You can now share it with your prospects by copying the link

Each time someone will open your link, you will be notified and will receive a detailed tracking of your prospect behavior on your document

It tells you how long the person viewed the material and the date/time they clicked on it

You will also receive an email each time someone open your presentation!

Smart Links Use Cases for Sales Navigator

3 ways to use sales navigator smartlinks:

1. Insert your smartlinks in your Linkedin messages
2. Insert your smartlink in your cold emails
3. Publish your smartlink in a Linkedin post
4. Add your smartlink to your landing pages

1. Insert your smartlinks in your Linkedin messages

By adding useful content inside the sales navigator smart links, you avoid sending too large messages on Linkedin describing your value proposition.

The great thing here is that Linkedin will display a preview of your Smart Link. You get a chance to visually stimulate the curiosity of your prospect.

Stop shooting in the dark. Start tracking your linkedin outreach campaigns with smartlink to know how people really interact with the message you send.

2. Insert your smartlink in your cold emails

Exactly like what we saw just above, you can send your smart links via email but you won’t get the preview

Amazing Bonus: you will collect all the linkedin profiles of the people that will click on your link!

You can use this feature to send connection request + a Linkedin follow-up to all the people that clicked in the link on your email but did not reply

3. Publish your smartlink in a Linkedin post

You got some potential customers in your network?

Try to make a Linkedin post with your Smart Link.

Linkedin will also display a preview of your Smart Link so make sure to make it appealing to increase the Click-Through Rate!

4. Add your smartlink to your landing pages

Create a call to action on your website to drive traffic to your smart links

Stunning Bonus: you will passively collect all the linkedin profiles of the people that will click on your link!

You can then send a linkedin follow-up message to these people on Linkedin!

Hope to enjoy this one!

If you want to master all the power of Sales Navigator, make sure to check our sales navigator advanced search filters guide.