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How To Create Account Lists Through CSV Upload on Sales Navigator? [2022 Tutorial]

You got a CSV of accounts and want to turn it into a Sales Navigator account list?

This is possible using Sales Navigator Advanced (Team).

If you have Sales Navigator Core (Professional), you will need to upgrade your subscription to use this feature.

This feature is really useful because it allows to import data from other B2B databases like Crunchbase, Wappalyzer or job boards into Sales Navigator.

Instead of searching for target companies one by one with the search engine, you can bulk upload your excel and save a huge amount of time.

How To Upload a CSV To Sales Navigator?

To upload a CSV to Linkedin Sales Navigator:

  1. Go to the Account Lists tab
  2. Upload your file
  3. Map the data inputs
  4. Let Linkedin do the matching

1. Go To Account Lists tab

Go to Account List > Create an Account List > Upload and Account from CSV

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The option will only be visible if you have a Sales Navigator Advanced subscription.

2. Upload your file

When you click on the button. A pop-up will appear. Read the guidelines:

  1. 1000 companies maximum
  2. You need at least the name of the company
requirement csv upload linkedin sales navigator

The more you add details (ID, Website etc…) the more you improve the chances of LinkedIn to match your CSV with the right companies.

So you upload an Account list on Linkedin Sales Navigator, make sure to provide as many data as possible.

csv upload linkedin

The best case scenario is when you have the linkedin URL of the company page. It’s obviously really simple for LinkedIn to retrieve the company in its database when you provide this information.

3. Map the data inputs

Once you upload your file, Linkedin will ask you to map the headers of your file with the expected inputs.

map field upload account list

Simply associate the right columns with the right data and press launch.

4. Let Linkedin do the matching

When you launch a CSV upload a little tag “CSV” will appear next to the name of the list.

upload csv to create account list sales navigator

it often takes 5-30 min to LinkedIn to retrieve the companies depending on the size of your file.

csv import results sales navigator

On this example we can see that the matching is perfect only by providing company name and websites.

However, Linkedin can make mistakes and associate companies in your list with the wrong LinkedIn company pages.

2 options here:

  1. You find the LinkedIn URL of all company pages before the upload so you are sure that the matching is perfect
  2. You don’t provide the LinkedIn URL and you spend some time double-checking the results

Personally I prefer option 1 as double-checking data is really painful.

Questions About Sales Navigator CSV Upload

Most commons questions are:

  1. Can you import lead lists on Sales Navigator?
  2. What to do after uploading my CSV?

1. Can you import lead lists on Sales Navigator?

You can’t import lead lists on Linkedin Sales Navigator. The option is only available for Account Lists. The feature would go against privacy rules so Linkedin can’t offer it.

2. What to do after uploading my CSV?

Once you have uploaded your file, the best thing to do is to find the decision makers inside the companies in your list.

For that:

  1. Go to lead search
  2. Find the Workflow Section
  3. Select your list in the account list filter
  4. Add other filter to find decision makers

Here is an example in which I’m retrieving all the CEO’s of the companies in my CSV file.

find decision makers csv upload sales navigator

Other Sales Navigator Advanced Features

The CSV upload is not the only feature offered by Linkedin Sales Navigator Advanced (Team). You can see a full comparison of Sales Navigator Advanced VS Core in this video.

1. Sales Navigator Smartlinks

Sales Navigator Smart Links allows creating Sales presentations aggregating files and websites, and then easily share and track your prospect’s interactions with this content.

what are linkedin sales navigator smart links

Look at a live example here.

2. Linkedin Teamlink

Linkedin TeamLink helps sales team detect warm introduction opportunities with their prospects. Teamlink is doing that by showing you if people in your search results are among the 1rst degree connections of your teammates.

linkedin teamlink

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