ZoomInfo VS RocketReach: Comparing The Key Differences 2024

Imagine having a tool that helps you identify potential leads and provides deep insights into their company data, streamlining your onsite outreach efforts and increasing conversion rates.

In fact, there are so many options available, each promising unique features and benefits, that choosing the right tool can seem daunting.

This article will examine two of the most popular B2B lead generation tools: ZoomInfo VS RocketReach.

I’ll compare these two prospecting tools based on the following axis:

1. ZoomInfo And RocketReach Overview
2. ZoomInfo VS RocketReach: Features
3. ZoomInfo VS RocketReach: Search Engine
4. ZoomInfo VS RocketReach: Database And Sources
5. ZoomInfo VS RocketReach: Plans & Pricing
6. Alternatives: LinkedIn Sales Navigator & Evaboot

Let’s get into it.

ZoomInfo And RocketReach Overview

ZoomInfo and RocketReach are two leading B2B lead generation tools that help businesses find and connect with potential customers.

Both platforms offer extensive contact databases and advanced search capabilities but differ in features and user experience.

ZoomInfo is a go-to-market sales intelligence tool that provides detailed B2B contact information and advanced search capabilities to help marketing and sales teams find and connect with potential leads.

It offers comprehensive databases, intent signals, and seamless CRM integration.

ZoomInfo’s features include:

• Web Insights
• Comprehensive Contact Database
• Advanced Search Capabilities
• Intent Signals
• CRM Integration
• Chrome Extension

RocketReach is a large and accurate database of professional and personal emails and phone numbers.

They offer data for 620 million professionals across 20 million companies worldwide, all verified in real time. Their user-friendly search interface makes finding contacts in any industry or location easy.

RocketReach features include:

• Company Search
• Contact Search
• Bulk Lookups
• Integrations
• Chrome Extension
• Intent Signals
• AI-powered search prompts

ZoomInfo VS RocketReach: Features

RocketReach and ZoomInfo are powerful platforms offering various features and capabilities to enhance business intelligence and streamline outreach efforts.

Here are the main features to compare:

ZoomInfo

Based on ZoomInfo’s versatile business solutions, it’s a valuable tool for organizations of all sizes and industries.

The various departments that can leverage ZoomInfo’s features are the Sales, Marketing, HR, and Business Development departments.

ZoomInfo’s key features are:

• Comprehensive B2B database: Access extensive company and contact info, emails, direct dials, technographics, and firmographics to target your ideal customers (ICP).

• ZoomInfo Chrome Extension: Get phone numbers, email addresses, job titles, and key buying signals from LinkedIn, LinkedIn Sales Navigator, Website, and other pages.

• AI-powered insights: Leverage AI and machine learning for predictive analytics, trend analysis, and lead prioritization to optimize sales process and marketing.

• Integration with CRM systems: Sync data with popular SaaS software for continuous workflow within your existing tools and processes.

• Automated workflows: Streamline tasks such as lead enrichment, B2B data cleansing, notifications, and email outreach to save time for high-value activities.

• Real-time data updates: Accessing up-to-date information, such as company ownership changes and personnel updates, ensures you have the most current data.

RocketReach

RocketReach focuses on providing accurate contact information and simplifying the outreach process.

This tool can be used by sales, recruiting, and marketing teams for general lead searches.

Its features include:

• Contact Information: RocketReach provides an extensive database of contacts with accurate and up-to-date information to facilitate targeted communication.

• Email Verification: RocketReach’s email verification tool ensures the validity of email addresses, minimizes bounce rates, and increases the effectiveness of email campaigns.

• Lead building: For more focused marketing strategies, you can build targeted lead lists based on various criteria, including industry, job title, location, and more.

• Integration Capabilities: RocketReach integrates with popular CRM systems like Salesforce, Outreach, Hubspot, Salesloft, Bullhorn, Gmail, and Zapier to excel in workflow efficiency and data management.

• Chrome Extension: The Chrome extension allows users to access RocketReach directly from their websites, LinkedIn, or any other platform, simplifying contact searches and saving time.

• AI-powered recommendations: RocketReach uses advanced AI algorithms to provide intelligent recommendations that help users identify potential leads matching their ICP (ideal customer profile).

• Save Searches: With RocketReach, you can create lead lists, save them, and organize your outreach with specific target lead lists.

ZoomInfo VS RocketReach: Search Engine

When choosing a lead generation tool, the features you must consider the most are its search engine and search filters.

ZoomInfo

ZoomInfo provides an advanced search engine that allows sales reps to filter prospects by multiple criteria to ensure precise targeting.

Users can conduct highly specific searches based on industry, job title, company size, location, revenue, funding type, etc.

Advanced filters are a huge flex when you want to use ZoomInfo at its best:

• Contact filters
• Company filters
• Locations
• Scoops
• Technologies
• Engagement
• Exclude Exported Contacts

If you want to start your research by typing keywords on the Search Bar, you can type:

• company names
• industries
• contacts

The next search bar you have is only for finding the right filter.

You can also put search queries wherever you see a free text box.

ZoomInfo’s search engine supports Boolean search logic, allowing for complex query construction that further refines results.

In ZoomInfo Sales, 7 filters support Boolean operators and modifiers:

• Job Title
• College/Degree
• Web Reference Keywords
• Company Name
• Company Description Keywords
• Industry keywords
• Scoops Description Keywords

RocketReach

RocketReach also offers a robust search engine that’s easy to use.

Users can quickly search for contacts by name, company, or domain and receive instant results.

Search Filters include Contact and Company searches.

People search filters are:

• Name
• Location
• Job Title
• Employer Name
• Contact Method
• Web
• Other (Exclusion filter)

Company search filters are:

• General
• By Industry
• Metrics
• Purpose
• Lead Generation

RocketReach uses the Boolean search technique in its searches.

When you search across filters like Name, Location, and Role, it uses the AND operator.

When you select multiple options in the same search category, like the role & department filter, you choose CEO, Vice-president, or Founder, it uses the OR operator.

Finally, RocketReach search criteria are ideal for:

• Sales Prospecting: To prospect and identify key decision-makers and influencers within target organizations.

• Recruitment: To find and connect with potential candidates based on specific job roles and industries.

• Marketing Campaigns: To build targeted email lists for marketing campaigns, ensuring their messages reach the right audience.

ZoomInfo VS RocketReach: Database And Sources

Data accuracy and its sources are another crucial factor when choosing a lead-generation platform.

Both RocketReach and ZoomInfo have reputations for providing high-quality, up-to-date data.

Let’s see what each one offers.

ZoomInfo

ZoomInfo collects B2B sales data from trusted sources using advanced automation and validation to ensure accuracy.

It uses tools like the Neverbounce, Chorus, or FormComplete features to enrich and verify data accuracy across the platform.

Key data collection methods include:

• Web Crawling: They get publicly available data from websites, social media, and news articles.
• Data Partnerships: Trusted partners help to enrich their databases.
• Human Research and Verification: In-house teams continuously improve the database.
• AI and ML: Artificial intelligence and machine learning analyze existing data patterns and improve quality.
• Contribution Networks: Tracks email signatures from users’ inboxes to collect additional data.

ZoomInfo Data is less real-time than Sales Navigator because it has special data enrichment teams that check the accuracy of the data provided by the users.

RocketReach

Like ZoomInfo, RocketReach uses different data sources to provide its users with accurate and up-to-date data.

Its main sources of data are:

• Focused data: RocketReach provides accurate data from public profiles, social media, and user contributions.
• Data Collection: Collects personal data from account sign-ups, customer support interactions, and automated methods such as cookies and single sign-on.

• Public and third-party sources: It uses publicly available information, data providers, and contributions to its database.
• Community Program: Allows users to share contact information from their email accounts, improving data accuracy and reliability.

Both platforms offer unique strengths that address B2B lead generation and business-specific needs.

Companies looking for broad company information may prefer ZoomInfo, while those prioritizing accurate contact information may find RocketReach more suitable.

ZoomInfo VS RocketReach: Plans & Pricing

The price is the most crucial criteria in this case.

If the tool’s price exceeds your budget, you’ll probably look for another affordable alternative, right?

ZoomInfo

ZoomInfo pricing structure is determined by several key factors, including:

• Features and functionality: The depth and breadth of functionality a customer requires.
• Number of licenses: The number of user licenses required.
• Credit usage: The consumption of credits representing professional or company profile exports.

However, their website doesn’t provide any exact information about the price of each ZoomInfo Plan.

It’s their policy not to give you any trial or pricing information until you schedule a demo with an account executive.

However, I’ve found that the ZoomInfo SalesOS offers 3 main packages + 2 free trials:

1. ZoomInfo Copilot Pro
2. ZoomInfo Copilot Advanced
3. ZoomInfo Copilot Enterprise
4. ZoomInfo Free Trial
5. ZoomInfo Lite (Community Edition)

1. ZoomInfo Copilot Pro $14,995/year

This package is a good fit for small businesses and start-ups and includes features like:

• Individual or company searches
• Contact information
• Customized prospect lists
• Data export to multiple file types

2. ZoomInfo Copilot Advanced $24,995/year

The advanced plan works well for mid-sized companies. You can find information like:

• Company locations
• Data hierarchy
• Departmental organization charts
• Social media links
• Financial information
• Technology adoption trends
• Intent signals
• Website visitor data

3. ZoomInfo Copilot Enterprise $32,995/year

If you’re a large business owner and need 20,000 bulk credits a year, consider the ZoomInfo Enterprise pricing plan.

This plan includes all features of previous plans plus:

• Real-time intent data
• Sales automation
• Contact tracking
• Departmental headcount
• Advanced company characteristics

You might think that ZoomInfo doesn’t offer a free trial, but it does, and there are 2 ways to use it for free:

1. ZoomInfo Free Trial
2. ZoomInfo Lite (Community Edition)

4. ZoomInfo Free Trial

Before purchasing an annual subscription, you must schedule a demo call with a ZoomInfo Sales Development Representative.

During this call, they explain and show you all the interface, details, and usage nuances you need to know about ZoomInfo to get the most out of it and give you time for some Q&A.

After this, you get an email with confirmation and ZoomInfo login information.

Follow the account activation instructions to start your ZoomInfo free trial.

Please note that the free trial is valid only for 2 days (48h), after which you cannot access your account.

This free trial gives you 200 Bulk Credits, which the account admin distributes.

Your trial account can have 3 members, each of whom can receive a certain amount of bulk credits to export leads.

5. ZoomInfo Lite (Community Edition)

You can use ZoomInfo for free with a ZoomInfo Lite account.

ZoomInfo Lite gives you free access to all ZoomInfo features (depending on your plan).

Users can search the entire ZoomInfo database and download up to 10 contacts per month at no cost.

The only thing you give in return is your email contact book, headers, and signature blocks from received emails.

RocketReach

Firstly, RocketReach offers a free plan that provides limited access to 5 free monthly lookups and basic features.

This is ideal for testing the platform’s data quality. No credit card is required, but unused credits do not roll over.

Now, if you want to purchase a subscription, you can choose between monthly and annual pricing for individual users and teams, accommodating different business sizes and needs.

Individual Plans:

• Essential Plan: $70/month for 70 lookups per user, including people search, personal and professional emails, browser extension, and 25 emails daily.
• Pro Plan: $129/month for 200 lookups per user, offering mobile and direct phone numbers, company search, CRM integration, priority support, bulk lookups, and 100 daily emails.
• Ultimate Plan: $300/month for 500 lookups per user, including all Pro features plus API access, Salesforce integration, team management, and concierge data setup.

Team Plans:

• Team Pro: $996 annually for small teams needing enhanced features.
• Team Ultimate: $2,480 annually, offering comprehensive features for larger teams.
• Custom Plan: Customizable plans are available by contacting RocketReach for businesses with specific requirements.

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Even though the pricing model is justified for both tools, this factor makes you overthink less before choosing the right tool.

Compared to other scraping tools, it can be overpriced for many small and medium businesses and companies that don’t need this many credits daily for lead generation.

If you choose ZoomInfo, you must pay an annual subscription exceeding $15K.

It’s right that this pricing may not be for SMBs or start-ups, but if you’re a large-scale enterprise with the budget to spend on this tool, go ahead!

But let’s say you only need the lead data lists in CSV, and that’s all.

Then, don’t hesitate to try other tools like LinkedIn Sales Navigator + Evaboot.

It’s a cost-effective duo for lead list enrichment.

You can scrape your prospects’ emails and phone numbers for $199/month ($1788/year) using a LinkedIn Sales Navigator and include people from your own network.

Alternatives: LinkedIn Sales Navigator & Evaboot

If you still have second thoughts, I recommend testing other RocketReach and ZoomInfo alternatives.

LinkedIn Sales Navigator and Evaboot offer powerful lead generation and prospecting solutions.

With LinkedIn Sales Navigator, you can find prospects and companies that match your target profiles using advanced filter searches such as job title, company size, and connections.

Moreover, you get a set of key features, such as:

• Unlimited searches: Perform unlimited searches using extensive criteria.
• Advanced filters: Access better and more advanced search filters than LinkedIn’s free version.
• Lead Suggestions: Receive suggestions for potential leads.
• InMail Communications: Contact prospects directly through LinkedIn InMail.
• CRM Integration: Integrate seamlessly with your CRM system.

The cost of Sales Navigator depends on your subscription plan:

• Sales Navigator Professional: $99.99 /month
• Sales Navigator Advanced: $149.99 /month
• Sales Navigator Advanced Plus: custom pricing

After you’ve all the lead and company lists, download the Evaboot Chrome extension to export all your lead data.

This smart LinkedIn Sales Navigator scraper and email finder extracts, cleanses, and improves your lead list contact data with one click.

It’ll double-check your leads to show you if they match the search filters you selected and reduce the false positives in your Sales Navigator searches.

This is a cost-effective and bold tool.  

You can scrape your prospects’ emails and phone numbers and download clean lead data for $199/month ($1788/year).

Conclusion

Clearly, ZoomInfo and Rocketreach are effective B2B lead-generation tools, each for a precise target market and business needs.

Both tools offer robust features and comprehensive databases to streamline lead generation and marketing efforts.

If you’re unsure which tool to choose, I recommend trying both platforms and other alternatives, like LinkedIn Sales Navigator with Evaboot.

By experimenting with each, you can determine which tool best aligns with your goals and provides the most value to your business.

FAQ

Is RocketReach or ZoomInfo better?

Both platforms offer significant benefits, but the best choice depends on your goals and needs.

Choose ZoomInfo if you value detailed insight into lead behavior and intent for targeted outreach. This tool is perfect for big companies that need to generate deep and extensive leads and don’t mind a large budget.

If you need a more budget-friendly tool that offers the features and provides comprehensive lead profiles, RocketReach is a better option.

What are the key differences between ZoomInfo and RocketReach?

ZoomInfo provides rich firmographic data and integrated workflows for account-based sales and marketing.

RocketReach, on the other hand, focuses on verifying direct contact data to enable personalized outreach to individual professionals.

Each platform addresses different aspects of lead generation and sales strategies.

Is RocketReach better than ZoomInfo?

It’s subjective to say which lead-generation tool is better, meaning you must see which tool best meets your business needs.

If you need detailed lead behavior and intent filters to prioritize outreach, choose ZoomInfo. For broader lead profiling across multiple data sources, choose RocketReach.

I recommend you also try out other alternatives to ZoomInfo and Rocketreach, like LinkedIn Sales Navigator and Evaboot, Apollo.io, UpLead, Cognism, etc.

How reputable is ZoomInfo?

ZoomInfo is a leading go-to-market solutions provider and a top B2B data source globally.

Businesses choose it for its ability to streamline lead generation, extensive and high-quality data, and access to granular and intent information.

However, this tool is primarily suitable for big enterprises with a big budget and the need to conduct deep and extensive lead-generation processes.

Disclosure

This content was partly written by AI (ChatGPT 4), I added my own perspective, fact-checked it and made sure it is helpful for you.