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If your emails are getting lost in the inbox, and you’re spending your time sending more and more in the hopes of getting a response, you’ve come to the right place.
Email outreach success isn’t about sending thousands of messages; it’s about sending the right email with the right outreach tools.
Whether you’re a startup or a sales team, finding the right cold email outreach tools can turn cold leads into warm connections and upscale your lead generation strategies.
With these tools, you can create personalized, targeted messages that resonate, automate follow-ups, and gain insights to refine your approach.
In this guide, we’ll explore the 23 top email outreach tools available, breaking down their key features, pricing, and why they stand out in the market, as well as:
- 23 Best Email Outreach Tools
- What Is An Email Outreach Tool?
- Why To Do Cold Email Outreach?
23 Best Email Outreach Tools
Now let’s see the 23 best email outreach tools that will change your sales game and supercharge your lead generation:
- La Growth Machine
- Apollo.io
- Lemlist
- Hunter.io Campaigns
- Instantly
- Close
- Snov.io
- SalesHandy
- Reply.io
- Woodpecker
- Overloop
- Mailshake
- Smartlead.ai
- Outreach.io
- Amplemarket
- Klenty
- Gmass
- Mixmax
- Gmelius
- Salesloft
- SendPulse
- Yesware
- Waalaxy
1. La Growth Machine
La Growth Machine is a multichannel sales email automation tool designed to streamline and improve your prospecting efforts.
It allows users to automate tasks, create outreach sequences, and analyze campaign performance by integrating LinkedIn, email, and X outreach into a single platform.
Main features
- Multi-channel engagement: Reach out to leads on LinkedIn, via email, or X to maximize conversations
- Lead import and enrichment: Automatically enrich leads from LinkedIn, Sales Navigator, or CSV
- Lead Management: Efficiently manage leads with duplicate detection, blacklisting, and advanced tracking
- Voice Messages for LinkedIn: You can also send voice messages on LinkedIn
- Campaign Analysis: Streamline campaigns by analyzing effectiveness and optimizing strategies
- Automation: Use templates and a visual builder to automate campaigns easily
- AI-powered writing assistance: Improve message quality with AI-driven cold email templates
Pricing
- Free Trial: 14-day free trial available
- Basic Plan: $60/month
- Pro Plan: $110/month
- Ultimate Plan: $165/month
Here is a time-saving trick if you already have a LinkedIn Network and lead lists on your LinkedIn Sales Navigator account and want to mobilize them for your upcoming cold email outreach campaigns.
In this case, use Evaboot to scrape and export verified emails and up-to-date contact data from your LinkedIn Sale Navigator lead lists.
All you have to do is run Evaboot, and within seconds, it will pull all the data you need and export it as a neat CSV file.
1. Click the extension button on the top right of your Sales Navigator page.
2. It’ll redirect to the Evaboot dashboard, where you can launch the export.
Once the export is done, you can download the email lists with all the other lead information needed to personalize your outreach messages.
Another great thing about Evaboot is that it does not give you false emails.
If the address is risky or old, it will be excluded from the list.
This means you can import the exported file to a CRM or outreach software and launch your campaign without concern.
As contact data you get is:
- name
- surname
- emails address
- email address validity status
- company name
- company website and domain
- company headcount
- etc.
Then you upload that CSV into your cold email tool or whatever email marketing tool you use, and boom, you’re ready to launch your outreach campaign.
It takes the hassle out of the whole process.
Evaboot’s pricing is credit-based.
The most basic plan starts at $9 for 100 credits.
2. Apollo
Apollo.io is a comprehensive sales intelligence and engagement platform that helps companies identify, connect, and close deals with their target audience.
It provides powerful tools for:
- prospecting,
- automating outreach,
- managing deals,
- and analyzing sales performance.
Main features
- Sales Engagement: This feature enables outreach to email lists, mobile numbers, SMS, chatbots, and social media.
- Extensive database: Provides up-to-date and accurate data on 275M contacts and 73M companies.
- End-to-End Workflows: You can generate outbound email sequences and follow-ups and offer premade message templates.
- AI-powered solutions: AI enhances several functions, including lead scoring, campaign creation, and engagement.
- Chrome extension: This extension allows you to find contact information, connect with buyers, track emails, and more for free right from your browser.
- Sales Pipeline Management: Enables efficient tracking and management of sales pipelines, ensuring that all deals are properly monitored and progressed through the sales funnel.
Pricing
- Free Trial: Unlimited free emails with basic filters and features
- Basic Plan: $49/month
- Professional Plan: $70/month
- Organization Plan: $119/month
3. Lemlist
Lemlist is a sales engagement platform focused on personalized cold email outreach.
It helps companies create and automate highly customizable multichannel campaigns across email, LinkedIn, and phone calls.
It provides an AI-powered B2B database of more than 450 million contacts, allowing you to narrow your search with more than 20 filters and find the most profitable prospects in seconds.
Main Features
- Verify emails and other lead information: Find your contacts’ valid and verified email addresses and information such as company name, industry, etc.
- Follow-up on multiple channels: Add automated and manual steps to reach your leads through their preferred email, LinkedIn, phone, etc.
- Chrome extension: Collect LinkedIn contacts and send them to your outreach campaign.
- Email warm-up and deliverability booster: This allows your emails to avoid spam folders and land in recipients’ inboxes.
- CRM Integrations: Seamless syncs with tools like HubSpot, Salesforce, and Pipedrive.
- A/B tests: Help to test different message types, subject lines to see which I’ve works best.
Pricing
- Free Trial: Forever with basic features
- Email Starter Plan: $49/month
- Email Pro Plan: $50/month
- Multichannel Expert Plan: $79/month
- Outreach Scale Plan: $129/month
4. Hunter.io Campaigns
Hunter.io Campaigns is a cold email software that simplifies creating and managing personalized email outreach campaigns.
It offers features like automated follow-ups, email tracking, and CRM integrations, making it easy to scale your outreach strategies while maintaining high email deliverability.
Main Features
- Automated follow-up: Schedule follow-up emails to increase reply rates.
- Email tracking: Monitor opens, clicks, and engagement.
- CRM Integrations: Connect seamlessly to your existing CRM, such as HubSpot or Salesforce.
- Email Personalization: Customize emails based on prospect data.
- Workflow Optimization: Perform bulk searches to find multiple email addresses at once.
Pricing
- Free Plan: €0/month (basic features)
- Starter Plan: €34/month
- Growth Plan: €104/month
- Business Plan: €349/month
5. Instantly
Instantly.ai is a sales engagement platform use to automate your cold email campaigns.
It offers unlimited email accounts, warm-up features, advanced deliverability tools, and AI-powered CRM to help maximize your outreach efforts and avoid spam filters.
Main Features
- Unlimited email-sending: Send thousands of emails every day.
- Deliverability Network: Keeps emails out of spam folders.
- AI-powered CRM: Efficiently manage and analyze leads.
- Campaign Analytics: Optimize outreach campaigns with data-driven insights.
- Email validation: Clean and validate your lead lists to ensure the accuracy and effectiveness of your campaigns.
- Domain testing in bulk: Quickly assess and validate multiple domains simultaneously
Pricing
- Free Trial: All the plans can be tested for free
- Growth: $30.month
- Hypergrowth: $77.6/month
- Light speed: $286.3/month
- Enterprise: Custom (Book a demo)
6. Close
Close is an all-in-one CRM for growing sales teams that provides communication, automation, and lead management tools.
It streamlines workflows with built-in call, cold email, and SMS capabilities and automates repetitive tasks so your team can focus on closing deals.
Known for its ease of use and quick setup, Close is ideal for small to midsize businesses.
Main Features
- Integrated calling and SMS: Manage communications directly from within CRM.
- Sales Automation: Automate follow-ups and tasks.
- Pipeline Management: Track deals and performance.
- Integrations: Streamline your workflow by syncing with HubSpot, Calendly, Zapier, ChatGPT, Gmail, Outlook, and other email service providers.
- Communicate quickly and intelligently: Specify which leads you want to receive your emails based on Smart View before sending email, especially in bulk.
Pricing
- Free Trial: You can start a free trial with your Google account
- Starter Plan: $49/month
- Professional Plan: $99/month
- Enterprise Plan: $139/month
7. Snov.io
Snov.io is a versatile sales automation platform that helps companies with lead generation, email outreach, email warm-up, and customer and CRM management.
It provides tools for finding and validating emails, automating cold email campaigns, and effectively managing sales processes.
Snov.io’s features are designed to streamline the entire sales funnel, from lead discovery to deal closure.
Main Features
- Find and collect pre-verified ICP leads
- Boost lead engagement by combining email and LinkedIn touchpoints
- Automate your workflow and follow-ups
- Lead email verification to reduce the bounce rates
- Warm up your emails
- Gmail extension to track open rate and clicks
- Optimize your sales team workflow with CRM integration
- Easily find leads with click-and-collect Chrome Extension
Pricing
- Free Trial Plan: $0/month to try all the main features
- Starter Plan: $39/month
- Pro Plan: $99/month
8. Saleshandy
Saleshandy is a cold email software that allows users to personalize, automate, and scale email outreach while maintaining high deliverability.
It offers features such as email tracking, automated outreach campaigns, and integrations with popular CRMs.
The platform is ideal for sales team members, marketers, and agencies looking to streamline their cold email efforts.
Main Features
- Unlimited Email Accounts: Send emails from multiple accounts for scalable outreach.
- Automated follow-ups: Schedule personalized follow-ups to increase response rates.
- Email Tracking: Monitor email open rates, clicks, and engagement.
- Lead Finder: Access a database of over 700 million B2B contacts.
- Email Warm-up: Increase deliverability and sender reputation, deliver directly to recipients’ inboxes.
Pricing
- Free Trial: 7-day free trial on all the plans
- Outreach Starter: $27/month
- Outreach Pro: $74/month
- Outreach Scale: $149/month
- Outreach Scale Plus (starting at 100K): $219/month
9. Reply.io
Reply.io is a sales engagement platform that combines AI-driven automation with multichannel outreach.
It allows users to manage email campaigns, LinkedIn messaging, calls, and SMS from a single platform.
The tool also offers AI-powered CRM, email warm-up services, and advanced analytics to optimize sales efforts.
Main Features
- Multichannel sequencing: Automate outreach across email, LinkedIn, phone calls, and SMS.
- AI-powered CRM: Manage and analyze leads with AI.
- Email deliverability tools: Improve inbox placement and engagement.
- AI-generated sequences: Automatically create outreach sequences with AI.
- Meeting Booking (also with AI): Schedule meetings with prospects directly from your response sequence and with AI chat.
Pricing Plans
- Free Trial: 14-day trial for each plan
- Email Volume: $49/month
- Multichannel: $89/month
- Agency: $166/month
- AI SDR: $259/month
10. Woodpecker
Woodpecker.co is a sales outreach and cold email platform designed for businesses that want to automate and personalize email campaigns.
It provides tools to manage outreach, follow-up and lead nurturing with high deliverability.
The platform also includes features for email validation, domain testing, and CRM and API integrations, making it a comprehensive tool for effective cold emailing.
Main Features
- Cold email campaigns: Automate and personalize email sequences.
- Email validation: Ensure the accuracy and deliverability of your emails.
- Domain Testing: Bulk test domains for optimal email setup.
- Deliverability Monitoring: Predict and prevent deliverability issues.
- Inbox Rotation: Distribute sending to multiple inboxes to avoid spam filters.
- Centralized Inbox: Manage all responses in one place.
- Email Warm up: Gradually increase send volume to improve deliverability.
- Send volume monitor: Track and regulate email send limits.
Pricing
- Free Trial: Start with a free test of all the plans
- Cold email: $29/month
- Agency: $49/month
- Custom: Book a call
11. Overloop
Overloop is a sales engagement platform that streamlines outbound campaigns through multichannel outreach.
It integrates cold email, LinkedIn messaging, and cold calling into personalized campaigns to increase engagement and conversion rates.
The platform provides email discovery tools, CRM integration, and advanced analytics to optimize sales processes.
Main Features
- Multi-channel campaigns: Combine email, LinkedIn and calls in one sequence.
- Email finder: Quickly find verified emails.
- CRM Integration: Sync with your existing CRM, including Salesforce, HubSpot, and Pipedrive.
- Performance Analytics: Track and improve campaign results.
- Custom Tracking Domain: Improve email deliverability and response rates by tracking your email performance.
Pricing
- Free Trial: Only 30-day money-back guarantee
- Startup Plan: €58/month
- Growth Plan: €82/month
- Enterprise Plan: €125/month
12. Mailshake
Mailshake is a sales engagement and cold email platform that helps companies automate, personalize and boost outreach efforts.
It supports email campaigns, phone calls, and social media outreach to create a multichannel strategy.
Mailshake’s features are:
- Email Automation: Streamline and personalize your outreach.
- Integrated Calling: Make calls directly from within the platform.
- Multi-channel sequences: Combine email, phone calls, and social media.
- Analytics Dashboard: Comprehensive reporting dashboard to track and analyze performance metrics and optimize campaigns.
- Chrome Extension: Automate LinkedIn messages, connection requests, phone calls, and data finder.
- AI-powered messaging: Generate quick email copy within seconds.
- Data Finder: Find prospect emails that are missing.
Pricing
- Free Trial: No free trial option
- Starter Plan: $25/month
- Email Outreach: $58/month
- Sales Engagement: $83/month
13. Smartlead.ai
Smartlead.ai is a cold email outreach tool designed to help you scale your lead-generation efforts.
It offers unlimited mailboxes, automated email warming, and a multichannel outreach infrastructure.
Smartlead.ai’s main features are:
- Inbox rotation
- AI-powered lead management
- Advanced analytics to optimize email campaigns and ensure high deliverability.
- Integration with much-used apps like Slack, Gmail, Outlook, Zoho, and Zapier.
- Customized white labeling to offer personalized email marketing services.
- Mobile App to manage and organize your mailboxes from anywhere.
Pricing
- Free Trial: Yes
- Basic Plan: $34/month
- Pro Plan: $79/month
14. Outreach.io
Outreach.io is an outreach sales execution platform that enables sales teams to automate and optimize their multichannel prospecting efforts.
It provides tools for managing email sequences, calls, and social media outreach, allowing users to track real-time interactions and engagement.
Main Features
- Sales Automation: Automate outreach across multiple channels.
- AI-driven insights: Improve engagement with data-driven recommendations.
- CRM Integrations: Seamlessly synchronize with your CRM.
- Pipeline Management: Identify gaps, model assumptions, and scale strategies to increase conversion rates and sales productivity.
- Automated forecasting: Increase pipeline coverage and win rates by adjusting assumptions, modeling scenarios, and analyzing trends.
- Rep Coaching: Improve quota attainment with insights that guide sales reps before, during, and after critical sales meetings.
Pricing
Custom pricing is available upon request—contact Outreach for details.
15. Amplemarket
Amplemarket is a sales automation platform that streamlines and improves outbound sales processes.
It offers features such as:
- AI-powered lead scoring
- Automated email sequences
- LinkedIn outreach
- Multichannel sales cadence
- Domain health analysis: Uncover deliverability issues, track inbox-to-outbox ratios, and manage SPF, DKIM, and DMARC.
- Manage email volumes, spam tests, and email warmups
Overall, Amplemarket integrates with CRMs and uses machine learning to optimize prospecting, making it easier for sales teams to find, engage, and convert leads efficiently.
Pricing
Custom pricing is available upon request
16. Klenty
Klenty is a sales engagement platform streamlining multi-channel outreach, including email, phone calls, and LinkedIn.
It provides tools to automate and personalize sales campaigns, such as email sequencing, LinkedIn automation, and AI-driven sales playbooks.
Main features
- Parallel dialer
- Meeting scheduling on the website
- Integrations like Pipedrive, Zoho, Salesforce, Slack, etc
- Centralized inbox
- Intent-driven outreach
- Email finder and LinkedIn prospector
- Lead enrichment
- Customer support
- Conversation intelligence
Despite all of its great features, users report that it lacks an intuitive user-friendly interface.
Pricing
- Free Trial: You can try for free all the plans
- Startup Plan: $50/month
- Growth Plan: $70/month
- Pro Plan: $100/month
- Enterprise Plan: Schedule a demo
17. GMass
GMass is a powerful email outreach tool that integrates directly with Gmail, allowing users to send personalized email campaigns and automate follow-ups at scale.
It’s particularly popular for its simplicity and effectiveness in cold emailing, newsletter distribution and bulk emailing.
Key features include:
- Email personalization: Personalize emails using data from Google Sheets or other sources.
- Automated follow-ups: Set up automated follow-up sequences based on opens, clicks, or replies to your emails.
- Email scheduling: Schedule your campaigns to be sent at optimal times for maximum engagement.
- Campaign Analytics: Track opens, clicks, replies, and bounces with detailed reports directly in Gmail.
- Mail merge: Easily merge data from Google Sheets into your emails for highly targeted outreach.
- List building: Automatically build email lists based on responses and interactions.
GMass is a good choice if you’re a small business and want to try a free cold email tool that integrates directly with Gmail.
However, it may not be the most user-friendly option, as many find it difficult to navigate compared to other tools.
Pricing
- Free Trial: Download Gmass Chrome Extension for free
- Standard plan: $18/month
- Premium Plan: $27/month
- Professional Plan: $43/month
18. Mixmax
Mixmax is an AI-powered email outreach tool that supercharges Gmail, making it perfect for sales teams and professionals who want to work smarter, not harder.
With features like email tracking, scheduling, and automation, Mixmax helps you streamline communication and increase efficiency – all from within your Gmail inbox.
Other key features include:
- Calendar integration: Easily schedule meetings with integrated calendar invites.
- Templates and snippets: Save time with reusable email templates and snippets.
- CRM Integration: Seamlessly sync with CRMs like Salesforce and HubSpot.
Pricing
- Free Trial: $0/month for email productivity
- SMB Plan: $29/month
- Growth Plan: $49/month
- Growth + CRM Plan: $69/month
- Eterprise Plan: Custom pricing
19. Gmelius
Gmelius is an email outreach software and collaboration tool that turns Gmail into a collaborative workspace with shared inboxes and email automation.
It integrates project management, shared inboxes, and email automation directly in Gmail, so teams can collaborate, get things done, and communicate better-all within the same inbox.
Its value proposition includes:
- Email Delegation
- Email Sequencing
- Email Automation
- Email Tracking
- Drip Campaigns
- Integrations: Slack, Trello, and Google Workspace
- Kanban Boards
Pricing
- Free Trial: 7-day free trial for all plans
- Lite Plan: $10/month
- Growth Plan: $24/month
- Pro Plan: Talk to sales
20. Salesloft
Salesloft is a leading sales engagement and AI-powered revenue orchestration platform, that helps sales teams manage their workflow, engage with prospects, and close deals more effectively.
It aims to help sales teams close more deals, forecast more accurately, and coach teams to success.
It integrates with LinkedIn Sales Navigator, to enrich sales engagement experience, allowing users to effectively leverage LinkedIn’s vast network within their sales workflows.
It’s key freatures incliude:
- Sales Cadences
- Call and Meeting Management
- Analytics and Reporting
- CRM Integration
- Team Collaboration
Pricing
Salesloft offers customized pricing based on the specific needs and size of your team. Request a demo for more details
21. SendPulse
SendPulse is an easy-to-use multichannel marketing and sales outreach platform.
Businesses can connect with their audience through multiple communication channels, including email, SMS, web push notifications, and chatbots.
It’s best features are:
- Email verification
- Integration with chatbots
- Email and SMS marketing
- Automation 360
- CRM system integrations
- Sales pipeline automation
- Online course builder
- 24/7 Customer support
Pricing
- Free Trial: Up to 15.000 emails per month
- Standard Plan: €5,60 /month (size of the list: 1-500)
- Pro Plan: € 6,72/month (size of the list: 1-500)
- Enterprise Plan: €9,41/month (size of the list: 1-500)
22. Yesware
Yesware is an all-in-one sales engagement platform that integrates directly with Gmail and Outlook to help sales teams streamline their outreach and close deals faster.
It offers features like:
- Multichannel campaigns
- Email tracking
- Email templates
- Reportings and analytics
- Meeting scheduler
- Integrations
- Automated Follow-ups
Pricing
- Free Trial: $0/month forever for those who’re just starting
- Pro Plan: $15/month
- Premium Plan: $35/month
- Enterprise Plan: $65/month
- Custom Plan: Contact the Yesware sales team
23. Waalaxy
Waalaxy is a lead generation tool designed to automate your LinkedIn and email outreach processes.
It allows you to create and manage outreach sequences without technical expertise, making it easier to engage with prospects and grow your network.
Waalaxy integrates LinkedIn with email to automate follow-ups, track engagement, and efficiently manage leads.
Main Features
- LinkedIn Email Automation: Automate messaging and connection requests.
- Cold email integration: Seamlessly combine email with LinkedIn outreach.
- CRM Integration: Synchronize leads and track engagement.
- Email Finder: You can find the email addresses of their LinkedIn contacts, making it easier to contact potential leads.
- Automated sequences: Create automated sequences of invitations and messages on LinkedIn to save you time.
Pricing
- Free Trial: €0/month (limited features) + Test all the features for free
- Advanced Plan: €56/month
- Business Plan: €80/month
What Is An Email Outreach Tool?
An email outreach tool is software that streamlines and optimizes the process of emailing potential customers, leads, or partners.
An email outreach tool is essential for sales professionals, marketers, CEOs, and even bloggers to connect with their prospects via email. It streamlines the outreach process, enabling efficient communication and follow-up.
These tools automate various aspects of email campaigns, such as sending personalized messages, scheduling follow-ups, managing contact lists, and tracking responses.
Many SDRs and digital marketing experts use cold email outreach tools when doing multichannel outreach.
It helps to efficiently target their audience on different channels, double their reply rates, increase engagement rates, and drive more conversions with less manual effort.
Why To Do Cold Email Outreach?
Cold email outreach is an effective lead-generation tactic.
It allows you to build brand and product awareness and connect with people who have never had a previous relationship with your business.
Automating lead generation saves time and resources while consistently generating high-quality leads.
It provides better customer insight, improves conversion optimization, and facilitates A/B testing.
By automating, you ensure that your efforts are scalable and convert prospects into loyal customers.
The key benefits of email outreach tools include:
- Direct communication: Engage your audience with targeted, high-impact messages
- Cost-effectiveness: Reach more people without breaking the bank
- Personalization: Tailor emails to create meaningful connections
- Scalability: Easily expand your reach with automation
- Automation: Save time with seamless, automated follow-ups
- Measurable results: Optimize campaigns with data-driven insights
- Improved deliverability: Ensure your emails are delivered to inboxes, not spam
- Better ROI: Achieve higher returns with efficient, targeted outreach
Key Takeaways
Finding the right email outreach or sales engagement tool can be a lifesaver for your sales and marketing teams.
This comprehensive guide lists the best email outreach tools that offer robust CRM and sales automation, email finder and verification, and multichannel marketing options.
Each tool is designed to streamline outreach strategies, personalize communications, and boost sales.
Choose the one that fits your business needs, complies with your budget, and proposes the best features for your email outreach.
FAQs
Which is the best email marketing tool?
Here is a list of the best email marketing tools:
- La Growth Machine
- Apollo.io
- Lemlist
- Hunter.io Campaigns
- Instantly
- Close
- Snov.io
- SalesHandy
- Reply.io
- Woodpecker
- Overloop
Who Should Use Email Outreach Tools?
Sales teams can use email outreach tools to create and send cold email campaigns. Platforms like La Growth Machine and Apollo.io streamline the process, making creating and distributing cold emails easier.
Email outreach tools are perfect for sales teams and businesses of all sizes.
Do you need a tool to automate your email marketing?
Yes, if you want to create personalized and effective email campaigns, you need email automation tools that help tailor emails to each recipient.
Additionally, following marketing best practices ensures you get the most out of your software.
How can an email outreach tool benefit my business?
With an email outreach tool, you can personalize your messages and reach the right audience at scale.
This approach ensures that your emails are contextually relevant, increasing the likelihood that they will be clicked, opened, and responded to.
Disclosure
This content was partly written by AI (ChatGPT 4), I added my own perspective, fact-checked it and made sure it is helpful for you.
