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You have scraped the prospect lists, but half of the data is missing—no job titles, outdated emails, and an incomplete dataset.
A frustrating moment, right?
Missing data in your lead lists is a major obstacle that slows outreach and prevents effective targeting. Plus, manually scraping and updating contact information is time-consuming and inefficient.
There is a better solution: B2B data enrichment tools.
These tools help you unlock your data’s full potential, whether you want to enrich CRM data, improve lead scoring, maximize outreach, or even boost conversion rates.
They automatically fill in the gaps, updating and completing your lead data so you can focus on generating leads and closing deals confidently.
In this article you’ll uncover:
- 15 Best Data Enrichment Tools
- What is B2B Data Enrichment?
- Why Should You Enrich Your Data?
- Why Should You Automate The Data Enrichment Process?
Let’s get into it.
15 Best Data Enrichment Tools
There are different types of data enrichment tools, each with features designed to enhance your data.
Here are the 15 leading tools that you can try today:
- Evaboot
- Apollo.io
- Phantombuster
- Lusha
- Hunter.io
- ZoomInfo
- Findymail
- AeroLeads
- Captain Data
- Clearbit
- Kaspr
- Cognism
- Clay
- RocketReach
- Datagma
1. Evaboot
Evaboot is a smart LinkedIn Sales Navigator Chrome Extension that scrapes and enriches LinkedIn data.
It allows you to:
- Find professional emails
- Verify and validate emails
- Export leads to outreach-ready CSV files with a single click
This is a powerful tool for LinkedIn Sales Navigator users who create lead lists and want to enrich lead data with accurate and up-to-date emails and other essential contact data that can’t be found on LinkedIn’s customer profile.
Its main features include:
- Find and enrich professional emails
- Email verification and validation
- Export leads from LinkedIn Sales Navigator
- Export company profiles
- Export LinkedIn profile URLs
- Data cleansing (emojis, capital letters, typos…)
- Detect false positives in your search results
It’s straightforward to use:
1. Click the extension button on the top right of your Sales Navigator page.
2. It’ll redirect to the Evaboot dashboard, where you can launch the export.
3. After the export, you can download the email lists with all the other lead information needed to personalize your outreach messages.
Another great thing about Evaboot is that it does not give you false emails.
If the address is risky or old, it will be excluded from the list. (See the numbers in the size and emails columns)
You can import the exported file to a CRM or email outreach software and launch your campaign without concern.
Evaboot:
- Provides you with accurate data
- Cleans all the emojis and unnecessary elements
- Fixes capitalization issues and corrects typos
- Detects false positive results
- Uses a “Match Filter” to indicate if the lead matches your search results
Pricing
Evaboot’s pricing is credit-based.
The most basic plan starts at $9 for 100 credits.
With Evaboot, you don’t have to worry about the quality and legality of the data.
You’ll have GDPR-compliant and verified emails ready to exploit in your next outreach campaign.
2. Apollo.io
Apollo.io is an end-to-end sales platform.
With its extensive database and powerful AI features, you can:
- discover the right prospects
- find emails
- enrich missing data
- send messages
- automate these workflows
- and close deals
Apollo.io’s features are:
- Prospect & Enrich: Apollo provides access to over 275 million contacts, and 65+ criteria can be used to filter and identify qualified leads.
- Sales Engagement: This allows prospects to be engaged via email, mobile numbers, SMS, chatbots, and social networks.
- End-to-End Workflows & AI
- Easy-to-use interface
- Google Chrome Extension to instant web scraping
Whether you’ve uploaded your CSV file or connected your CRM database to Apollo, you can automate the data enrichment by:
- scheduling the weekly or monthly updates
- choosing between job changes or email addresses
- choosing exact credits
- and filtering the contacts by personal or company info
Pricing
Apollo.io’s free plan includes sequence automation, up to 250 daily emails, and 120 exports.
So, for data enrichment features, you need to upgrade your plan to its Basic plan starting at $49 per month
3. Phantombuster
Phantombuster is a versatile data enrichment tool designed to help users collect and enhance LinkedIn lead data.
It specializes in extracting detailed information from LinkedIn profiles and updating CRM systems like HubSpot with enriched data.
Its features include:
- Extract up to 75 data points from LinkedIn profiles with the LinkedIn Profile Scraper
- Seamless integration with HubSpot to automatically populate contact lists with LinkedIn URLs and enriched data
- Automatically update contacts and company details as they change over time
- Import enriched data directly into your CRM
Pricing
You can start using Phantombuster with a 14-day free trial, but you can install only 1 slot (the flows you can install in your account).
Afterward, you can upgrade to the Starter plan for $69/month.
4. Lusha
Lusha is another effective data enrichment tool for prospecting, sales, and marketing strategies. It is designed to deliver accurate B2B email and company data.
It helps sales and marketing teams improve their outreach efforts by enriching their CRM with up-to-date, relevant information about key decision-makers and companies.
Lusha is ideal for small and medium-sized businesses in sales, recruitment, and business development, particularly those who need fast, reliable access to contact details for outreach.
Features
- Automatic CRM enrichment with verified, accurate information
- Dashboard analytics to monitor team performance and manage credits
- Chrome extension to easily add LinkedIn decision-makers to your sequences
- Native integrations and API for seamless data sync across platforms
- Extracts contact information from LinkedIn profiles, company websites, and other online sources
Pricing
Its free plan offers 50 credits for finding emails, and the paid plans start at $49/month for 150 credits.
5. Hunter.io
Hunter.io is a leading B2B data enrichment software focused on finding and verifying professional email addresses.
It simplifies email discovery for outreach by enriching your customer data with verified contact information.
With a strong focus on transparency, Hunter.io collects emails from public data sources, making it particularly effective for small and medium-sized businesses (SMBs) and larger enterprises.
Features
- Find professional emails associated with any domain or company name
- Domain search to retrieve all publicly available email addresses associated with a specific domain
- Bulk email search to find multiple email addresses at once
- CRM integration: such as HubSpot, Salesforce, and other marketing automation tools
- API and Google Sheets add-on for streamlined email discovery
- Email Finder extension to collect email addresses directly from websites
Pricing
You can try Hunter.io for free, with 25 searches and 50 monthly verifications.
The Starter Plan starts at €49 per month and includes 500 searches and 1,000 verifications monthly.
6. ZoomInfo
ZoomInfo is a B2B database and intelligence platform. It provides up-to-date information on decision-makers, companies, and market trends.
All the emails and other contact and company information in their database through the data collection systems ensures that every B2B contact data is accurate, actionable, and compliant with privacy regulations.
You can upload your existing leads and company lists to enrich and enhance them with accurate data.
Moreover, they have a Google Chrome Extension that instantly scrapes phone numbers, email addresses, and key buying signals from LinkedIn and other websites.
It’s even more scalable with LinkedIn Sales Navigator.
Once satisfied with your search results, you can create a prospect list directly in the extension and integrate it with your CRM without leaving Sales Navigator, which depends on the subscription plan you get.
So, if you decide to use ZoomInfo, consider its wide range of features, including email lookups and B2B data enrichment.
Pricing
It’s quite an expensive lead generation and research system that is not for startups or small companies.
However, they offer a limited free trial.
You need to schedule a demo call to get a 48-hour free trial or get ZoomInfo Lite (Community Edition).
Zoominfo Pricing plans start with ZoomInfo Copilot Pro for $14,995/year.
7. Findymail
Findymail is a data enrichment tool designed to automate and facilitate email discovery and verification for sales reps.
It uses a proprietary algorithm to extract leads from platforms such as LinkedIn Sales Navigator and Apollo, enriching them with verified B2B emails and cleansing the data in seconds to ensure high quality and accuracy.
Its features include:
- High accuracy in finding emails, with less than 5% bad email recommendations
- Capture lead contact information in bulk or on the go with LinkedIn and Sales Navigator scrapers
- CRM enrichment for seamless, automatic lead updates in your pipeline
- Chrome extension to export search results directly from prospecting platforms
- Native integrations with popular sales tools for efficient workflow management
Pricing
Findymail offers a free trial to scrape your first 10 emails. The paid plans start from $49/month for 1000 valid emails.
8. AeroLeads
AeroLeads is a leading data enrichment and prospecting tool that helps businesses find verified emails and phone numbers for their leads.
It integrates seamlessly with LinkedIn, Crunchbase, and AngelList, allowing users to upload their lists for email discovery.
AeroLeads uses a smart mapping feature to fill in missing information in customer relationship management systems like Salesforce without overwriting existing data.
Features
- Search a database of over 750 million profiles to find verified emails and phone numbers
- Chrome extension for easy prospecting directly from LinkedIn and other platforms
- CRM enrichment to update lead information without overwriting existing data
- Email Verifier and Email Finder to ensure accuracy
- Automate prospecting with the AeroLeads Pro plugin
- Integrations with popular CRMs and APIs for seamless workflows
Pricing
Aerolead pricing plans start at $49 monthly for 2000 email credits.
9. Captain Data
Captain Data is a powerful data flow automation platform that enables organizations to enrich their lead database through automated workflows.
Captain data helps operations and sales teams automatically enrich CRM data with accurate, up-to-date customer information, increasing conversion rates and streamlining data management.
Features
- Automated data enrichment workflows from multiple sources, including LinkedIn, Hunter.io, and DropContact
- Chrome extension to automate data extraction and enrichment tasks from Google, LinkedIn, Sales Navigator
- Customizable lead enrichment and data integration workflows tailored to your business needs
- Real-time data enrichment by sourcing live information directly from the web, ensuring accuracy
- Multiple integrations for data enrichment across tools and platforms
Pricing
The Free Trial plan offers 1000 credits for 7 days.
The Scale plan, designed for growing sales teams, is $999/month (billed annually) and provides 50000 monthly credits.
10. Clearbit
Clearbit is a B2B marketing intelligence and data enrichment platform that helps companies improve their customer profiles and lead intelligence.
Access to over 250 million contacts enables users to enrich data in real-time, providing deeper insights into customer attributes such as industry, job title, and company size.
Features
- Real-time data enrichment for up-to-date customer profiles
- Access to 100+ B2B attributes like company size, revenue, and technology usage
- Email discovery and verification are based on the company domain or name
- Lead segmentation with advanced filtering options
- Integration with Salesforce, HubSpot, Zapier, and more
- Chrome extension for quick email searches
11. Kaspr
Kaspr is a LinkedIn data enrichment tool that scrapes verified contact details, including emails and phone numbers, from LinkedIn, Sales Navigator, and Recruiter Lite.
It helps users enrich lead data, making it ideal for sales teams, marketers, recruiters, and startups looking to find and manage prospects quickly.
Features
- LinkedIn Chrome extension for easy extraction of verified emails, phone numbers, and other additional information
- CRM integration to sync enriched contact data directly into your tech stack
- API for a faster data enrichment
- Data validated and verified against 150+ data sources for accuracy
- Workflow automation for ongoing data enrichment
Pricing
You can try Kaspr for free with unlimited B2B email credits, 5 phone credits, 5 direct email credits and 10 export credits.
Upgrade to a paid plan from $49 per month if you want more monthly credits.
12. Cognism
Cognism is another leading B2B sales intelligence and data enrichment platform that delivers accurate, high-quality contact data globally.
Designed for lead generation, Cognism delivers validated emails and Diamond Verified Phone Data®, ensuring sales teams connect efficiently with the right prospects.
Features
- Global contact database of over 200 million verified EMEA contacts
- Diamond Verified Phone Data®: Human-verified, accurate mobile phone numbers
- Technographics and intent data powered by Bombora to identify high-intent prospects
- CRM integrations with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, etc
- Google Chrome extension for LinkedIn and corporate websites
- Enrichment tools to cleanse, validate, and enrich data in your CRM
- Automated enrichment jobs to keep data current and improve segmentation and targeting
Pricing
Cognism does not offer pricing tiers or a standard free trial but offers 25 free leads. You can book a live demo and talk to a sales representative for more details.
13. Clay
Clay is a powerful data enrichment platform designed to help go-to-market (GTM) teams scale account research, list building, and outbound messaging.
Integrating with over 75 data providers, Clay enriches people and company data to deliver rich insights for personalized outreach.
Features
- Waterfall enrichment with access to over 75 data providers for comprehensive coverage
- Claygent: An AI research agent for advanced tasks such as SOC-II compliance checks and competitor identification
- AI Messaging: Automatically generates personalized email campaigns using enriched data
- CRM integration and workflow automation for streamlined lead management
Pricing
You can try Clay for free with up to 100 credits per month. If you decide to upgrade, check out the Starter Plan, which starts at $149/month for 5,000 credits.
14. RocketReach
RocketReach is a robust contact information and data enrichment platform that provides access to a massive database of 620 million professionals from 20 million companies worldwide.
It specializes in providing verified email addresses and phone numbers in real time.
This makes it an essential tool for lead generation, marketing, and HR professionals looking to source accurate contact details for candidates, prospects, or their marketing campaigns.
Features
- Verified email and phone number data for personal and professional use
- Company and contact searches for targeted lead generation
- Bulk searches to find multiple contacts at once
- Saved searches to build contact lists
- Integrations with popular platforms for a seamless workflow
- Chrome extension for fast extraction of contact information from LinkedIn and company websites
- Intent signals and AI-powered search prompts to improve prospecting
Pricing
RocketReach offers a Free plan with 5 free lookups per month. The upgraded plans start at $70/month for 70 lookups per user.
15. Datagma
Datagma is a data enrichment platform designed to improve the accuracy and completeness of customer data.
Specializing in discovering verified business emails and phone numbers, particularly in Europe, Datagma integrates seamlessly with CRMs and APIs to provide real-time enrichment.
This enables companies to improve lead profiles and streamline outreach campaigns for better results.
Features
- Accurate email and phone number discovery, especially in the European market.
- Real-time CRM integration and API for automatic data updates.
- Chrome extension for on-the-go email and phone lookup while browsing.
- Comprehensive data enrichment to build detailed, accurate lead profiles.
Pricing
You can start with Datagma’s lifetime free plan, which offers 3 mobile phone credits, 160 work-verified emails, and enrichment.
The Discover plan starts at $39/month.
What is B2B Data Enrichment?
B2B data enrichment is a one-time or continuous process of enhancing existing datasets by appending new information from third-party data sources.
This process improves data quality by adding missing details such as demographics, contact information, and firmographic data.
Data enrichment tools automate collecting and integrating external insights, ensuring up-to-date and complete records in CRMs or databases.
This leads to more accurate and actionable data for sales, marketing, and operations teams.
Why Should You Enrich Your Data?
Data enrichment is essential to avoid contacting non-existent prospects, ensure high email deliverability rates, and gain valuable insights about users and potential customers without asking for more information.
It keeps your contact lists accurate and up to date, enabling more targeted outreach and improving the effectiveness of your email marketing efforts.
By enriching your data, you get:
- Improved data quality: Enrichment tools validate and standardise data, ensuring consistency and reducing errors, improving cross-departmental decision making.
- Improved lead scoring and segmentation: Enrichment improves lead scoring and segmentation by adding firmographic and demographic data, sharpening your focus on the right targets.
- Streamlined sales and ABM: Enriched data simplifies account-based marketing and sales processes by providing complete lead profiles, enabling personalized pitches and more effective campaigns.
- Data-driven decisions: A comprehensive dataset leads to better insights that drive data-driven strategies across your business, from product development to target market expansion.
- Cost and time efficiency: Automating data enrichment saves time and reduces the risk of human error, making it an essential tool for scaling lead generation and maintaining data security compliance.
Why Should You Automate The Data Enrichment Process?
Manually enriching data is tedious and time-consuming, so most B2B companies turn to software to automate the process.
Here are some of the key benefits of automating data enrichment:
- Better data segmentation and organization: Automated CRM data enrichment makes segmenting your customers into targeted groups easy. This allows you to create accurate campaigns.
- Personalized outreach: Data enrichment tools give you a 360-degree view of each lead and their company, making it easy to personalize your outreach. With enriched data, you can also better predict a lead’s pain points, allowing you to craft messages that will grab their attention.
- Focus on high-value leads: Accurate data helps you focus on leads that perfectly match your ideal customer profile (ICP). This way, you’re investing time in leads who need your solution, not those who see it as nice to have.
- Spot buying intent: Some data enrichment platforms can track customer behavior and identify buying signals.
- Revive old leads: Sales triggers built into data enrichment platforms can alert you to significant changes, such as promotions or office expansions. This can help you re-engage old leads that may have fallen off the radar.
Conclusion
Data enrichment is critical to maintaining an accurate, up-to-date database that enables better lead segmentation, personalized outreach, and a sharper focus on prospects that matter.
With enriched data, you can generate higher-quality leads, identify buying intent, and re-engage inactive prospects – helping you close more deals and improve lead generation.
So, stop wasting time on incomplete lead lists—get accurate contact info instantly by testing theses 15 B2B data enrichment tools.
FAQ
What is an example of data enrichment?
Data enrichment involves enhancing your lead database by adding relevant details from different sources or using AI to improve existing data.
For example, you can enrich a lead’s profile by adding their social media profiles, website links, or phone numbers to create a more complete and actionable dataset.
What is data enrichment in CRM?
CRM data enrichment means enriching customer data by adding missing information and cleansing inaccurate data.
This process links your CRM with external sources such as contact lists, social media profiles, and third-party vendors, ensuring your customer data is accurate, complete, and up-to-date.
Why Should You Enrich Your CRM?
Enriching your CRM data enables your sales and marketing teams to work smarter.
For sales, this means prioritising high-value leads, personalising outreach and having more meaningful conversations.
For marketing, enriched data enables more targeted campaigns, better lead scoring, and delivering the right message to the right person at the right time, ultimately improving efficiency and driving higher conversion rates.
What are the benefits of using B2B data enrichment tools for sales and marketing?
B2B data enrichment tools provide deeper insight into prospects and customers, enabling more targeted marketing campaigns and personalized sales outreach.
These tools help improve lead scoring, enhance customer segmentation, and optimize CRM data, leading to more relevant communications, higher engagement, and stronger customer relationships, ultimately increasing conversion rates and revenue growth.
Disclosure
This content was partly written by AI (ChatGPT 4), I added my own perspective, fact-checked it and made sure it is helpful for you.
