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B2B Data Providers: The 15 Best Tools to Power Your Sales and Marketing
Contents
Choosing the right B2B data provider can be the difference between wasted outreach and real sales growth.
In a world where speed matters, sales teams don’t have time to sift through bad data or chase the wrong leads.
But not all B2B data vendors are created equal.
The B2B data providers space is filled with options, each boasting unique features like LinkedIn Sales Navigator scraping, automated lead enrichment, GDPR compliance, or specialized data segmentation.
In this guide, you’ll discover:
- The 15 best B2B data providers
- What is a B2B data provider?
- Key factors to consider when choosing a B2B data provider
- How B2B Data Providers Help Startups and Small Teams
Ready to find the right data partner for your sales goals?
Let’s dive in.
Top 15 B2B Data Providers Compared
Below is a deep dive into the top 16 B2B data providers. These platforms will help you streamline lead generation, automate enrichment tasks, verify your data in real time, and ensure that you comply with major data privacy regulations like GDPR and CCPA.
- LinkedIn Sales Navigator
- ZoomInfo
- Apollo.io
- Cognism
- UpLead
- Lusha
- Seamless.ai
- RocketReach
- Leadfeeder
- Hunter.io
- Clearbit
- SalesIntel
- Lead411
- Demandbase
- Reply.io
1. LinkedIn Sales Navigator
LinkedIn Sales Navigator is the de facto choice for discovering real-time decision-maker information and advanced company targeting.
While it does not offer direct emails or phone numbers without integrations, it excels at surfacing new leads, identifying job changes, and suggesting relevant prospects.
LinkedIn’s key features:
- Live updates: Constantly changing LinkedIn data, including job moves and promotions.
- Advanced filters: Target by location, industry, seniority level, and much more.
- Sales insights: Track alerts on leads and company growth.
- Integration: Use with tools like Evaboot for email extraction and further data verification.
Pricing:
LinkedIn Sales Navigator offers a 30-day Free Trial to access and use its database and features without paying a penny.
However, it offers 3 paid plans for those who want to commit:
- Sales Navigator Core (Professional): $99/month
- Sales Navigator Advanced (Team): $169.99/month
- Sales Navigator Advanced Plus (Enterprise): starts at $1600/year
While Sales Navigator is great for finding leads, it does have some limitations:
- Can’t export leads directly
- Filters can be inaccurate
- Contact data isn’t clean or verified
The solution to that?
Evaboot, a smart LinkedIn Sales Navigator scraping and email-finding tool that automatically filter and clean Sales Navigator lead lists.
This feature is not native to LinkedIn Sales Navigator, so you must download the Evaboot extension first.
After, all you have to do is run Evaboot, and within seconds, it will pull all the data you need and export it as a neat CSV file.
1. Click the extension button on the top right of your Sales Navigator page.
2. It’ll redirect to the Evaboot dashboard, where you can launch the export.
Once the export is done, you can download the email lists with all the other lead information needed to personalize your outreach messages.
Another great thing about Evaboot is that it does not give you false emails.
If the address is risky or old, it will be excluded from the list.
This means you can import the exported file to a CRM or outreach software and launch your campaign without concern.
Here’s the kind of contact data you get:
- name
- surname
- emails address
- email address validity status
- company name
- job title/position
- company website and domain
- company headcount
- etc.
This is an excellent feature for using cold emails or conducting multichannel outreach campaigns for better results.
It will help you improve the quality of your leads lists and use this LinkedIn prospecting tool to 100% of its capacity.
Evaboot’s pricing is credit-based.
The most basic pricing plan starts at $9 for 100 credits.
With Evaboot, you don’t have to worry about the quality, false-positive results, or legality of the data.
You’ll have GDPR-compliant and verified emails ready to exploit in your next outreach campaign.
2. ZoomInfo
ZoomInfo is widely recognized as one of the most comprehensive B2B databases globally.
Known for real-time data updates, buyer intent signals, and robust technographic profiles, ZoomInfo is often the go-to for enterprise teams with sizable budgets.
ZoomInfo’s key features:
- Massive Contact Database
- Buyer Intent & Technographics
- CRM Integrations
- Data Refresh Rate
All the emails and other contact and company information in their database through the data collection systems ensures that every B2B contact data is accurate, actionable, and compliant with privacy regulations.
You can upload your existing leads and company lists to enrich and enhance them with accurate data.
Moreover, they have a Google Chrome Extension that instantly scrapes phone numbers, email addresses, and key buying signals from LinkedIn and other websites.
It’s even more scalable with LinkedIn Sales Navigator.
Once satisfied with your search results, you can create a prospect list directly in the extension and integrate it with your CRM without leaving Sales Navigator, which depends on the subscription plan you get.
So, if you decide to use ZoomInfo, consider its wide range of features, including email lookups and B2B data enrichment.
Pricing:
It’s quite an expensive lead generation and research system that is not for startups or small companies.
However, they offer a limited free trial.
You need to schedule a demo call to get a 48-hour free trial or get ZoomInfo Lite (Community Edition).
Zoominfo Pricing plans start with ZoomInfo Copilot Pro for $14,995/year.
3. Apollo.io
Apollo.io combines a robust B2B contact database with outreach tools and workflow automation, making it an appealing choice for businesses that prefer an all-in-one solution.
Its integrated email verification, real-time enrichment, and Chrome extension simplify prospecting and building sales sequences.
Apollo’s key features:
- Prospecting + Outreach: Search for leads, verify emails, and launch sales cadences in one platform.
- Enrichment: Continually enrich your CRM records with up-to-date contact and company data.
- Chrome extension: Identify and capture lead data directly from LinkedIn.
- Workflow automation: Save time with automated follow-ups, task creation, and pipeline management.
Whether you’ve uploaded your CSV file or connected your CRM database to Apollo, you can automate the data enrichment by:
- scheduling the weekly or monthly updates
- choosing between job changes or email addresses
- choosing exact credits
- and filtering the contacts by personal or company info
Pricing:
Apollo.io’s free plan includes sequence automation, up to 250 daily emails, and 120 exports.
So, for data enrichment features, you need to upgrade your plan to its Basic plan starting at $49 per month.
4. Cognism
Cognism stands out for its GDPR-compliant data and Diamond Verified technology, particularly strong in the EU and UK markets.
The platform focuses on high data accuracy, especially mobile numbers and direct dials, making it an excellent choice for sales teams that prioritize calling as a main outreach channel.
Cognism’s key features:
- Global contact database of over 200 million verified EMEA contacts
- Diamond Verified Phone Data®: Human-verified, accurate mobile phone numbers
- Chrome extension for LinkedIn and corporate websites.
- Contact Enrichment: Automate firmographic data appends and keep your CRM up to date.
- CRM integrations with Salesforce, HubSpot, Pipedrive, Microsoft Dynamics, etc.
Pricing:
Cognism does not offer pricing tiers or a standard free trial but offers 25 free leads. You can book a live demo and talk to a sales representative for more details.
5. UpLead
UpLead’s platform places a strong emphasis on high-quality data backed by real-time email verification.
With over 50 filters, including technographic data, you can target prospects with precision. UpLead’s CSV export and CRM integrations make it easy to sync new leads into your existing workflows.
UpLead’s key features:
- Extensive Contact Database: Provides access to millions of verified B2B contacts.
- Email Enrichment: Updates your existing lead lists with accurate, real-time email addresses.
- Chrome Extension: Capture verified lead information directly from LinkedIn or company websites.
- CRM Integrations: Syncs enriched contact data into popular CRMs like Salesforce, HubSpot, and Pipedrive.
- Over 50 Advanced Search Criteria:Refine your lead lists using detailed filters such as industry, company size, technology stack etc.
- Intent Data: Uncovers in-market accounts by analyzing buyer intent signals.
Pricing:
The UpLead trial gives you 5 free leads and one week to explore the platform.
During this trial period, you’ll have full access to all features, including those in the most expensive plans.
The basic plan costs $99/monthly or $890 annually ($74/monthly).
6. Lusha
Lusha is known for its simplicity and user-friendly Chrome extension, which quickly delivers verified emails and phone numbers right on LinkedIn profiles.
It’s a top pick for smaller sales teams seeking an affordable and straightforward way to begin outbound sales efforts.
Lusha’s key features:
- Ease of Use: Minimal learning curve for sales reps.
- Quick Data Access: View contact info directly from LinkedIn.
- Scalable: Suitable for SMBs, but also accommodates mid-sized teams.
- GDPR & CCPA Aware: Takes data privacy seriously.
Pricing:
- Free plan with 70 credits/month.
- Paid plans start at $29.90/month for 300 credits.
7. Seamless.ai
Seamless.ai leverages AI-driven data collection aimed at sales teams needing consistent lead flow.
This tool is great for teams that systematically launch cold calling and cold email campaigns.
Seamless.ai’s key features:
- B2B Sales Leads Search Engine: Vast database of verified contacts.
- Pitch Intelligence: Get customized insights tailored to each contact to improve your sales pitch.
- AI-powered search: Use AI to refine and personalize your search results.
- CRM Integration: Integrate with CRMs like Salesforce and HubSpot to automate lead management.
- Bulk email search and export: Extract contact lists and export to CSV files or sync directly to your CRM.
- Chrome Extension: Allows one-click data extraction from LinkedIn.
Pricing:
Seamless.ai offers a forever free plan to those just starting. The free plan starts with 50 free email credits.
Paid plans start at $147/month for 250 credits.
8. RocketReach
RocketReach positions itself as a tool that finds both personal and professional email addresses, verified in real time.
With a database of over 700 million professionals, it offers broad coverage for businesses seeking varied contact details.
RocketReach’s key features:
- Wide Coverage: Spans personal and work emails.
- Real-Time Verification: Helps maintain a low bounce rate.
- Social Integrations: Works with LinkedIn, Twitter, and other platforms.
- API Support: Integrate with your existing tech stack for automated data enrichment.
Pricing:
- Free plan with 5 lookups/month.
- Upgraded plans start at $49/month for 70 lookups per user.
9. Leadfeeder
Leadfeeder is a powerful B2B lead-generation automation tool that turns website views into valuable sales pipelines.
It identifies companies visiting your website, revealing their behavior and interests, which can be leveraged to convert them into high-value leads.
Leadfeeder’s key features:
- Website Visitor Tracking: See which companies are looking at your content.
- Filter Sales Leads: Finds ready-to-buy leads and helps beat competitors by engaging them quickly.
- Sales Pitches: Builds better sales pitches by understanding prospects’ interests through their website activity.
- Integrations: Offers seamless integration with CRM tools like Salesforce, Pipedrive, and HubSpot.
Pricing:
- Free version available.
- Paid plans start at $99/month.
10. Hunter.io
Hunter.io is dedicated to finding and verifying professional email addresses tied to specific domains.
If your main lead generation process is manual (e.g., searching for company websites and retrieving contact info), Hunter.io can streamline the entire process.
Hunter.io’s key features:
- Domain Search: Quickly retrieve emails associated with a particular domain.
- Bulk Tasks: Upload CSVs for mass verification or enrichment.
- Public Scraping: Gathers data from publicly available web sources.
- Pay-As-You-Go: Buy additional credits as needed.
Pricing:
- Free plan with 25 searches/month and 50 monthly verifications.
- Starter Plan starts at $49/month and includes 500 searches and 1,000 verifications monthly.
11. Clearbit
Clearbit specializes in technographic, firmographic, and intent-based enrichment, seamlessly embedding updated data into your CRM or analytics tools.
Its API-first approach suits companies that want to tailor data flows to fit specific use cases.
Clearbit’s key features:
- Real-Time Enrichment: Automatically populates lead details in your CRM or forms.
- Salesforce & HubSpot Integrations: Native compatibility for smooth workflows.
- API Customization: Gain full control over how you gather and use data.
- Compliance: Adheres to major data privacy regulations.
Pricing:
- Custom pricing: Based on API usage, data volume, and enrichment features.
12. SalesIntel
SalesIntel distinguishes itself with human-verified B2B data focusing on the US market.
The added layer of human verification helps ensure the highest possible accuracy for direct dials and other vital contact details.
SalesIntel’s key features:
- Human Verification: Minimizes incorrect or outdated contact info.
- Buyer Intent Data: Identify prospects who are actively researching your solution area.
- Enrichment API: Automatically update CRM records with fresh data.
- Strong US Coverage: Ideal for domestic campaigns in North America.
Pricing:
- Custom Pricing.
- Demo required to receive a tailored quote.
13. Lead411
Lead411 provides email and direct dial data augmented by intent triggers to help you identify prospects at the right moment.
Its integration options span major CRMs, enabling sales reps to build highly targeted lists based on job changes, funding announcements, and more.
Lead411’s key features:
- Intent Triggers: Signals that your prospect is in-market, such as recent acquisitions or expansions.
- CRM Integration: Connect with Salesforce, HubSpot, Pipedrive, and other popular platforms.
- Hyper-Targeting: Filter leads by location, job title, technology usage, and more.
- Cost-Effective: Allows startups and small businesses to scale quickly.
- Chrome Extension: Find contact data as you search Linkedin and company websites.
Pricing:
- Starts at $99/month.
- Free trial available.
14. Demandbase
Demandbase is an enterprise-grade ABM (account-based marketing) platform that merges B2B contact data with high-level features like website personalization, predictive account scoring, and in-depth analytics.
Ideal for larger marketing teams aiming to align with sales through shared data and insights.
Demandbase’s key features:
- ABM Focus: Prioritize top-tier accounts and personalize their journey.
- B2B Contact Data: Access comprehensive profiles for decision-makers.
- Predictive Insights: Use AI to identify high-value accounts faster.
- Integration: Fits with popular CRM and marketing automation tools.
Pricing:
- Enterprise-tier Custom Pricing.
- Demo required for a detailed quote.
15. Reply.io
While primarily known as a sales engagement platform, Reply.io also includes B2B data provider capabilities such as contact enrichment, AI-driven email generation, and multi-channel sequences.
It’s well-suited for teams focused on outbound email and LinkedIn outreach.
Reply.io’s key features:
- Sales Engagement: Automate email and LinkedIn sequences under one roof.
- Contact Enrichment: Retrieve missing data fields for improved lead quality.
- AI Email Generation: Speed up your outreach with pre-drafted templates.
- Chrome Extension: Quickly extract and verify leads from LinkedIn.
Pricing:
- A 14-day free trial gives you access to all core features.
- Plans start at $59/month.
- Scales as your team and campaigns grow.
What Is a B2B Data Provider?
A B2B data provider is a vendor or platform that specializes in collecting, verifying, and distributing business-related data.
This often includes:
- Contact Information: Emails, phone numbers, direct dials, and LinkedIn profiles.
- Company Data: Firmographic insights like size, revenue, industry vertical, and location.
- Intent Signals: Insights into prospects’ online behavior, indicating they might be in-market for a solution.
- Technographics: Details about the software and tools a company is using.
While B2C data vendors focus on consumer profiles, B2B data providers concentrate on helping businesses connect with other businesses.
They’re used for lead generation, account-based marketing, market segmentation, and data-driven marketing campaigns that target decision-makers at scale.
Key Factors to Consider When Choosing a B2B Data Provider
Selecting the right B2B data provider isn’t just about finding the biggest database.
You need to weigh the following factors:
- Data Accuracy and Refresh Rate
- Compliance With GDPR & CCPA
- Integration With CRM and Workflows
- Available Segmentation Filters
- Customer Support and Data Customization
1. Data Accuracy and Refresh Rate
Data accuracy is the bedrock of successful outreach. Frequent refreshes prevent you from targeting stale or invalid information.
- Real-Time Updates vs. Periodic Syncing: Some providers refresh data continuously, while others do it monthly or quarterly.
- Verified Emails and Direct Dials: Human verification or AI-based checks can significantly reduce bounce rates and ensure higher deliverability.
2. Compliance With GDPR & CCPA
Navigating global data privacy laws is a must for modern businesses, especially in regulated markets like the EU. Ensuring GDPR and CCPA compliance helps protect your brand’s reputation and builds trust with prospects.
- Data Privacy Assurance: Check if the provider is transparent about data collection methods.
- Consent-Based Data: Vendors should have systems to ensure they respect consent and removal requests.
3. Integration With CRM and Workflows
Seamless integration with your CRM keeps vital information at your team’s fingertips. When data flows effortlessly across platforms, your sales and marketing operations become far more efficient.
- Native Integrations: Ideally, your chosen provider should integrate directly with Salesforce, HubSpot, or Pipedrive.
- API and CSV Compatibility: If you have custom workflows, an accessible API can be a game-changer, or at least robust CSV import/export options.
4. Available Segmentation Filters
Precise targeting begins with having the right filters to isolate your ideal prospects. In the end, better segmentation means more personalized interactions and improved conversion rates.
- Industry, Job Title, Company Size: Basic filters that are a must for targeted campaigns.
- Advanced Options: Technographic filters, buyer intent signals, job changes, and custom fields let you refine your search.
5. Customer Support and Data Customization
A responsive support team can make all the difference in swiftly resolving any platform issues. Data customization goes hand in hand with strong support, allowing you to shape the tool around your specific business needs.
- Dedicated Support: The vendor should provide training, account management, or a knowledge base for quick troubleshooting.
- Tailored Datasets: Some B2B data vendors offer custom research or specialized datasets to meet unique industry needs.
How B2B Data Providers Help Startups and Small Teams
For startups and small sales teams, the cost of hiring dedicated data researchers can be prohibitive.
A B2B data provider offers an affordable, scalable, and often pay-as-you-go model to acquire and enrich new leads. Some tools often include free credits, which help you pilot the solution before committing.
Chrome extensions simplify data capture, letting you gather contact info from LinkedIn without switching tabs, saving precious time when you have a small staff.
Choosing between light tools (e.g., Evaboot, Hunter.io, Kaspr) and full suites (like ZoomInfo or Demandbase) depends on your growth stage.
If you’re running lean outbound efforts, a simpler tool may suffice. As you scale, you might need advanced features like multi-channel intent data or full-blown ABM solutions.
Conclusion
Investing in a B2B data provider can be a game-changer for your sales and marketing teams.
Whether you need an all-in-one platform for prospecting and outreach, or you require a specialized tool for LinkedIn Sales Navigator scraping, the 16 providers featured here offer a diverse range of solutions.
Remember: the best approach is to test a tool with a small subset of leads before fully committing. And look for a pay-as-you-go data plan if you want flexibility.
Good luck with your data-driven outreach, and here’s to higher open rates and more meaningful connections!
FAQs
What Is a B2B Data Provider?
A B2B data provider is a company or platform that specializes in gathering and verifying business-focused information—emails, phone numbers, firmographic details, and more—so you can effectively target and connect with potential customers.
How Do B2B Data Providers Ensure Data Accuracy?
They typically combine automated algorithms with human verification to cross-check information. Many also conduct periodic or real-time refreshes of their databases to weed out outdated records and maintain high data accuracy rates.
What Types of Data Do B2B Data Providers Offer?
Core data offerings include professional email addresses, phone numbers, direct dials, firmographics (industry, revenue), technographics (software tools in use), and intent data (buying signals). Some also provide demographic information like gender or seniority level within a company.
How Can I Evaluate the ROI of a Data Provider?
Calculate how the improved data quality impacts key performance indicators like email open rates, response rates, and ultimately closed deals. Factor in time saved by your reps in manual data collection, as well as reduced bounce rates and compliance risks.
Is It Legal To Use Data From B2B Providers in Cold Outreach?
Yes, provided you adhere to privacy regulations like GDPR and CCPA. Ensure that the provider obtains data lawfully and that your outreach includes a clear opt-out mechanism. Always double-check local regulations, as data privacy laws can vary by region.
