How to use Boolean Search on LinkedIn Sales Navigator

Written by Jean-Baptiste Jezequel
Co-Founder @Evaboot
B2B Growth Expert

In this tutorial, you're going to learn how to use boolean search to find your prospects and reduce errors on your LinkedIn Sales Navigator searches.


How to write a correct Boolean Search on LinkedIn Sales Navigator


1. Parentheses

If you want to do a complex search, you can combine terms and modifiers. For example:

  • Marketing AND (B2B OR B2C)
  • Advertising NOT (print OR “B2C”)


2. Quotes


If you want to search for an exact phrase or terms that include punctuation, enclose the phrase in quotation marks. You can use these in addition to other modifiers. For example:

  • “sales manager”
  • “account representative”
  • “human resources manager”


3. AND (all upper case)


If you want to search for profiles that include two terms, you can separate those terms with AND. However, you don’t have to use AND

If you enter two terms, the search engine will assume there is an AND between them.

  • Sales AND Director
  • “Sales manager” AND “business to business”


4. OR (all upper case)


If you want to broaden your search to find profiles that include one or more terms, you can separate those terms with OR.

OR is most often used to search for alternate spellings, or for terms that mean the same thing. For example:

  • “Sales Operations” OR “Sales Ops”
  • “Vice President” OR vp OR “V.P.” OR SVP OR EVP


5. NOT (all upper case)

If you want to exclude a particular term from your search, type that term with NOT before it. Your search results will exclude any profile containing that term. For example:

  • NOT director
  • Director NOT executive NOT vp NOT “Vice President”

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