If you are a Sales Navigator Enterprise or Teams Edition customer, you have access to the Sales Navigator Smart Links.
If you are on the basic Professional Plan, you’ll need to upgrade your account to access the Sales Navigator Smart Links feature.
Table of Content
What are Sales Navigator Smart Links?
Sales Navigator Smart Links allows to create Sales presentation aggregating files and websites, and then easily share and track your prospects interactions with this content.
Look at a live example here.
How to use Linkedin Sales Navigator Smart Links?
To create Sales Navigator Smart links, go to the Smart Links tab on your Sales Navigator Account
Click on “+New Smart Link”
A pop up will open on the right. Now you just need to upload your website and the files you want to share with your prospects
You can preview the content you upload on your Sales Navigator Smart Links here:
Once your smart link is created, Linkedin will create “Powerpoint” like presentation with website and content you uploaded.
You can now share it with your prospects by copying the link
Each time someone will open your link, you will be notified and will received a detailed tracking of your prospect behavior on your document
It tells you how long the person viewed the material and the date/time they clicked on it
You will also receive an email each time someone open your presentation!
Smart Links Use Cases for Sales Navigator
Once Sales Navigator Smart Links are created, you can copy it and use it in multiple ways…
1.Send your Sales Navigator Smart Links via Linkedin messages
By adding useful content inside the sales navigator smart links, you avoid to send too large messages on Linkedin describing your value proposition
The great thing here is that Linkedin will display a preview of your Smart Link. You get a change to visually stimulate the curiosity of your prospect.
2.Insert your Sales Navigator Smart Links in your cold emails
Exactly like what we saw just above, you can send your smart links via email but you won’t get the preview
ðŸ”¥ Amazing Bonus: you will collect all the linkedin profiles of the people that will click on your link!
You can use this feature to send connection request + a Linkedin follow-up to all the people that clicked in the link on your email but did not reply
3. Publish Linkedin posts with your Sales Navigator Smart Links
You got some potential customers in your network?
Try to make a Linkedin post with your Smart Link.
Linkedin will also display a preview of your Smart Link so make sure to make it appealing to increase the Click Through Rate!
4. Add your Smart Links to your landing pages
Create a call to action on your website to drive traffic to your smart links
ðŸ”¥ Amazing Bonus: you will passively collect all the linkedin profiles of the people that will click on your link!
You can then send a follow up message to these people on Linkedin!
Hope to enjoy this one!
If you want to master all the power of Sales Navigator, make sure to check our complete guide
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