What are Sales Navigator Smart Links? [2021 Tutorial]

If you are a Sales Navigator Enterprise or Teams Edition customer, you have access to the Sales Navigator Smart Links.

If you are on the basic Professional Plan, you’ll need to upgrade your account to access the Sales Navigator Smart Links feature.

Sales Navigator Smart Links allows to create Sales presentation aggregating files and websites, and then easily share and track your prospects interactions with this content.

what are linkedin sales navigator smart links

Look at a live example here.

To create Sales Navigator Smart links, go to the Smart Links tab on your Sales Navigator Account

sales navigator smart links tab

Click on “+New Smart Link”

how to create a sales navigator smart links

A pop up will open on the right. Now you just need to upload your website and the files you want to share with your prospects

how to add files to sales navigator smart links

You can preview the content you upload on your Sales Navigator Smart Links here:

sales navigator smart links preview

Once your smart link is created, Linkedin will create “Powerpoint” like presentation with website and content you uploaded.

sales navigator smart links presentation

You can now share it with your prospects by copying the link

copy sales navigator smart links to clipboard

Each time someone will open your link, you will be notified and will received a detailed tracking of your prospect behavior on your document

It tells you how long the person viewed the material and the date/time they clicked on it

smart links sales navigator

You will also receive an email each time someone open your presentation!

sales navigator smart links email notification

Once Sales Navigator Smart Links are created, you can copy it and use it in multiple ways…

By adding useful content inside the sales navigator smart links, you avoid to send too large messages on Linkedin describing your value proposition

The great thing here is that Linkedin will display a preview of your Smart Link. You get a change to visually stimulate the curiosity of your prospect.

smart links in linkedin message

Exactly like what we saw just above, you can send your smart links via email but you won’t get the preview

insert smart links into cold emails

🔥 Amazing Bonus: you will collect all the linkedin profiles of the people that will click on your link!

collect linkedin profile with smart links

You can use this feature to send connection request + a Linkedin follow-up to all the people that clicked in the link on your email but did not reply

smart links follow up sales navigator

3. Publish Linkedin posts with your Sales Navigator Smart Links

You got some potential customers in your network?

Try to make a Linkedin post with your Smart Link.

Linkedin will also display a preview of your Smart Link so make sure to make it appealing to increase the Click Through Rate!

sales navigator smart links in linkedin post

Create a call to action on your website to drive traffic to your smart links

add sales navigator smart links to landing pages

🔥 Amazing Bonus: you will passively collect all the linkedin profiles of the people that will click on your link!

You can then send a follow up message to these people on Linkedin!

follow up landing page smart links

Hope to enjoy this one!

If you want to master all the power of Sales Navigator, make sure to check our complete guide

How useful was this post?

Click on a star to rate it!

Average rating 5 / 5. Vote count: 8

No votes so far! Be the first to rate this post.

As you found this post useful...

Follow us on social media!

We are sorry that this post was not useful for you!

Let us improve this post!

Tell us how we can improve this post?