How to Optimize your Linkedin Profile? [2021 Tips]

Written by JB Jezequel
Co-Founder @Evaboot
B2B Growth Expert

Optimize your LinkedIn profile with these 9 tips :

  1. Linkedin Profile Picture Tips
  2. How to write a good Linkedin headline
  3. Linkedin Background photo tips
  4. About section Tips: your Linkedin sales pitch
  5. Feature Section: showcase your best posts and links
  6. Work Experience & Education: show your impact
  7. Skills & endorsements: leverage your network
  8. Translate your Linkedin Profile to maximise international exposure
  9. Linkedin Profile PRO TIPS for freelancers


Either you are prospecting on Linkedin or looking for a job, if you don't have a killer LinkedIn profile, drop everything you are doing and start optimizing it.

Think about what YOU are doing when you receive an invitation

You wonder: why should I accept this person? right?

You need to think of your LinkedIn Profile exactly as a website landing page.

Would you pay Ads to drive traffic to page that is not optimized for conversion?

I guess not...

Same rule applies for your Linkedin profile

In brief:


  1. Make your profile picture stand out. Shoot a high quality picture and customize it with Profile Pic Maker
  2. Optimize your headline. This sentence will appear everywhere on the network
  3. Add a Call to Action to your cover picture. Think about your linkedin profile as a website landing page
  4. Write your About section as a sales page. Make the preview appealing and write it like a cold email
  5. Use the Featured section for social proof. Showcase your best posts and content to show your expertise
  6. Complete Experience and Education. Tell your story and show your impact
  7. Translate your LinkedIn profile. Translate your LinkedIn profile to appear in more search results.

1. Linkedin Profile Picture Tips


  1. Shoot a high resolution photo
  2. Decorate it with Profile Pic Maker


1.1. Shoot a high quality picture


Don't overlook this point.

Most of smartphone will do the job these days, you don't need to be a 2000$ camera to get a good result.

If you have a little money to invest, better buy a ring light and a tripod. You can't get some for more than 50$ on Amazon.

You'll be amazed to see what light and angle can do to your face.


how to make a high resolution linkedin profile picture


Your linkedin profile picture is what everyone sees when send messages or comment posts.

You'll probably keep it for a few months/years so it worth the effort.


1.2. Decorate it with Profile Pic Maker



Profile Pic Maker is really simple tool to create a really cool linkedin profile picture in minutes



profile pic maker linkedin


Just drag and drag your picture and Profile Pic Maker will then automatically generate dozens of cool backgrounds



customize linkedin profile picture


You can change colors, zoom, rotate the photo as you please with the customisation tools


change color linkedin profile picture

Select the colors and designs that matches your brand and you're good to go!


2. How to write a good Linkedin headline


  1. Write a short and precise description of your activity
  2. Add an emoji to increase visibility?

2.1. Write a short and precise description of your activity



The headline is the most important sentence in your profile because it will appear everywhere on the network:


1. At the top of your Linkedin profile:



JnZyzhtuBqIPchiQ-min.png

2. When you publish a post:


linkedin headline post


3. When you comment a post


linkedin headline comment


4. When you send an invitation


linkedin headline connection request


Your profile picture and your headline are what going to make people click on Accept or click on your profile picture to see your entire profile

It must therefore be clear and concise. There is no need to put an long sentence as it will not be fully visible.

If you want to describe your activity in more detail, save it for the About section.


2.2. Add and emoji to increase visibility?


You can add an emoji in your linkedin headline to increase your chance to catch people's attention when they are scrolling.

It depends on your industry, if you are in tech this really common.


emoji headline linkedin



However if you are in a more "formal" business like Investment Banking, you may prefer to keep your headline sober.


3.Linkedin background photo tips


  1. Think about your value proposition
  2. design your linkedin cover photo with Canva


3.1. Design your value proposition


Your LinkedIn profile is your like a website's homepage.

When people land on your profile, they must understand in less than 3 seconds what you are about!


linkedin cover photo


Use this space to:

  • show your value proposition
  • add a call to action

Your Call To Action can be a free trial if you have a product or a call if you sell services or complex products


3.1. Wrap it into a good design


Once you have your value proposition on your CTA, you need to showcase them into a appealing design.

For that you can use Canvas (it's like Photoshop but you don't need to spend 5h hours on Youtube to start doing cool things with it)


create linkedin banner canva


  • Connect on canva
  • Click on "Create a design"
  • Look for "Linkedin Banner"

Canva will automatically a design with right size and show you dozens of templates you start from to design your linkedin banner


template linkedin banner canva


  • Add your value proposition and your call into this design
  • download the file
  • Upload it on linkedin

Congratulations! 🥳


upload background picture linkedin


You just designed a killer linkedin banner in 5 minutes

Are you beginning to understand the importance of optimizing your LinkedIn profile?

Let’s continue with the about section. 😉


4.About section Tips: your Linkedin sales pitch


  1. Write your about section like a sales page
  2. Leave contact information in your about section


4.1. Write it like a sales page


This is the part of your linkedin profile where you can give more details.

It provides more context to someone who really wants to know more.

The real goal is to make people click on See More.

So give them a good reason!

Try to make your call to action as appealing and obvious as possible.

I personally like to directly ask people to click on "...see more".


about section preview linkedin


Once you've hooked your visitor, you get plenty of space to develop your value proposition.

  • Stay focused on your call to action
  • Use storytelling to keep your audience attention


about section linkedin profile


4.2. Leave contact information


Even if links don't work in the about section, leave your different social media links as people can still copy-paste them to get access to them.

Also remember to leave your email as many people don't like Linkedin Messaging.


contact in about section linkedin profile


5. Feature Section: showcase your best posts and links


  1. Showcase your best contents to drive traffic
  2. Showcase your most successful posts for social proof


5.1. Showcase your links to drive traffic


The feature section is pretty big.

You can take advantages of it to add:

  • Articles (personal blog post or Linkedin Articles)
  • Links
  • Media (like PDF Guides, Lead Magnets...)


add content in featured section linkedin profile

So add your website, your best blog posts, guides or linkedin articles to drive traffic to them.

Some of the them might turn into customers.




add website in featured section linkedin profile


5.2. Showcase your most successful posts for social proof


The second thing you can showcase in the linkedin feature section is social proof.

If you already made some successful posts, just click on Posts, then on Feature to make you Linkedin post appeared on the Featured section of your profile


feature post in linkedin profile


Your post will then appear on the feature section


featured section with posts linkedin profile


That way you show visitors that people value what you say (so they must be listened to you too)


6. Work Experience & Education: show your impact


  1. Tell a story
  2. Add some ressources


6.1. Be honest, precise and give details


Don’t make a resume that describes all the work you’ve done. 

  • Tell a story
  • Show your expertise
  • Stand out


Screenshot 2021-09-01 at 11.06.03.png


Add figures:

  • how big is the problem you solve?
  • what's your quantified impact?
  • why have you taken this position/started this business?


Screenshot 2021-09-01 at 11.06.58.png



6.2. Add some ressources



In case people want to make some backgrounds checks, it is nice to have direct access to the websites of the companies you worked in.

You can also link to content you created!


add links work experience linkedin profile


7. Skills Endorsements & Recommendations: leverage your network


If you are for an agency or as freelancer, people mostly value your work through the recommendations and the success stories of your clients.



optimize skills linkedin profile



Having skills endorsement is not vital but i will always looks good to have some on you want to exploit all the opportunities that linkedin gives you to stand out.

Recommendations on the other hand can be a really efficient leverage if you want to get clients for your consulting business through Linkedin.



optimize recommendation linkedin profile



Don't hesitate to leverage your:

  • friends
  • colleagues
  • current clients
  • old clients

To get some cool testimonial about the quality of your work (I'm sure it's amazing🤩 )


8. Translate your Linkedin profile to maximise international exposure


It is possible to translate your LinkedIn profile in several languages.

You will appear in more search results if you choose this option.

Having a profile in English is obviously essential if your activity is international!


translate linkedin profile


Select the language of your new profile


choose language linkedin profile


You and the people visiting your profile will then be able to switch between languages.


switch language linkedin profile


9. Linkedin Profile PRO TIP for freelancers


  1. Optimize your profile for keyword research
  2. Optimize your Service Page

9.1. Optimize your profile for keyword research


When your potential customers are looking for a keyword on Linkedin Sales Navigator or with Linkedin Basic Search, make sure they find your linkedin profile!

Imagine someone is looking for lead generation freelancers on Sales Navigator, he will be most likely to contact people that came on top of the list!

It's like Google SEO, if you want to appear in the first results, make sure your keyword is mentioned enough time in your profile (title, about section, summary)

The position of the keyword on the profile does not really matter.

Simply make sure it is present at least in each section of your linkedin profile.


optimize linkedin profile for keyword research


9.2. Customize your Service Page


Linkedin recently declared they ambitionned to become a freelancers platform like Fiverr or Upwork.

That's why you can now showcase the services you offer on your Linkedin profile.


optimize linkedin profile services


You even have a linkedin service page dedicated to your freelancer activity with client reviews.


optimize service page linkedin


Optimizing this page will allow to optimize your ranking for the Service Search in the the Basic Linkedin Search Engine!

This a great opportunity to get new customer as people will look for freelancers using this feature.


service keyword search linkedin


I hope these tips will allow you to find a job or get new clients for your business!

In you want to get the most out of your profile and start generating leads on Linkedin, go check our article on how to use Linkedin for Sales Prospecting!

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