LinkedIn Character Limit: All You Need To Know [2024 Tips]

Let’s agree that LinkedIn is more than just a professional networking platform.

Understanding the platform’s nuances, such as optimizing your profile and knowing LinkedIn character limits for different content types, can help you maximize its potential.

Publication Title250
Publication Description2000
Experience Title100
Experience Description2000
Article Headline100
Article Body Text110.000
Characters before “See more”200
MESSAGESConnection message300
Message to connections,
via events/groups
InMail Subject line200
InMail Body2000
ADSMessage Ad Subject60
Message Ad Body1000
Dynamic Ad Headline100
Dynamic Ad Description150
Text Ad Headline25
Text Ad Description75

LinkedIn is a critical component of a professional’s digital identity, where an online presence can be as impactful as in-person interactions.

The quality of your content and profile, the clarity of your communication, and the strength of your professional narrative are all key factors in unlocking effective collaborations and connections.

how to post on linkedin by following character limits

In this guide, we’ll dive deeper into:

  • Why follow character limits on LinkedIn
  • LinkedIn post character limit
  • How to write better LinkedIn publications – Examples
  • Longer LinkedIn posts with LinkedIn Articles
  • LinkedIn message character limits
  • LinkedIn Connection message character limits
  • LinkedIn InMail message character limits
  • LinkedIn Headline character limits
  • LinkedIn Summary character limits
  • LinkedIn Ad character limits
  • What is a LinkedIn character counter

By understanding these aspects, you can improve your LinkedIn presence and ace your LinkedIn outreach campaigns with a credible profile and catchy messages.

Without further ado, let’s dive in.

Why Follow Character Limits on LinkedIn

LinkedIn, a hub for professional content creation, enforces specific character limits for each type of content.

This ensures that every post, comment, or article you create is valuable and concise.

Whether it’s a quick update or research, LinkedIn has specific limits for each content type consistent across all paid plans.

linkedin publication, profile, message and other category character limits

And so understanding and adhering to these LinkedIn limits is important for communicating effectively and maintaining a professional image and personal brand on the platform.

LinkedIn Post Character Limits

LinkedIn’s advanced machine learning algorithms determine what content appears in users’ feeds.

  • Relevance: LinkedIn ranks content based on its relevance to users’ interests, job roles, industries, and other relevant criteria.
linkedin content ranking algorithm

This ensures that users see content most relevant to their professional lives.

  • Content engagement metrics: The popularity of content is measured by its engagement-including comments, likes, shares, and overall interaction.
get more likes on linkedin

High engagement often indicates content quality and relevance.

  • Freshness: LinkedIn prioritizes fresh, timely content.

New posts are more likely to appear in feeds, underscoring the importance of keeping your posts current and timely.

linkedin publications appear actively on feeds for 24 hours

Keep in mind that each LinkedIn post has got a life of 24 hours!

  • Content quality: Factors such as the length of posts, the use of multimedia, and how well the content aligns with users’ interests are critical.

Quality content engages and adds value to the reader’s experience.

linkedin character count is up to 3000 characters

LinkedIn post description character limit is typically between 1,300 and 2,000 characters, sometimes more, and the LinkedIn post title – is 250 characters.

Nevertheless, shorter posts (about 150-300 characters) can be very effective too.

The first 200 characters are critical.

They are the first to catch the reader’s eye and determine whether they will engage with the post.

linkedin post 200 characters grab attention

Longer posts may require users to click “see more” (those first 200 characters), which can sometimes be a barrier to engagement, especially considering users’ generally short attention spans.

That’s why it’s important to make your message concise and compelling in the first part of your post.

This approach ensures your key message is effectively communicated, even if users don’t read the entire post.

How to Write Better LinkedIn Publications – Examples

And before we go any further, here are some quick tips on how to take it to the next level and maximize the impact of your LinkedIn posts:

1. Craft an attention-grabbing opening sentence to pique curiosity and compel users to read your post body after the first 200 characters.

use short and catchy linkedin post openers for higher engagement

2. In the first few characters, provide a concise summary of your post’s main point or key message.

include a small summary of your publication at the beginning of your linkedin post

3. Ask a provocative question that challenges the reader’s perspective and makes them curious.

ask provocative questions on your linkedin posts to engage more users

4. Use striking, high-quality images that complement and reinforce your message and leave a lasting impression on your readers.

use high quality visuals that add value to your linkedin publications

5. Format your content with bullet points or numbered lists to encapsulate key takeaways and make it easier for readers to absorb and retain information.

use bullet points to make your linkedin posts easier to read

6. Engage your readers with compelling subheadings and emojis. This will help navigate and keep track of ideas within each section.

you can use emojis for your linkedin posts

Remember, while automation tools can help manage regular posts and write faster, personalization and a real hands-on approach give your publications the best value.

With these strategies, you can write LinkedIn posts that make a lasting impact and leave your readers wanting more.

Longer LinkedIn posts with LinkedIn Articles

Here is one thing to consider.

If you need to say more than 1200-2000 characters in a post description, LinkedIn Articles are for you.

LinkedIn Article character limits are over 125,000 characters per post.

They can be essential to your effective content strategy.

all users of linkedin can publish on linkedin articles about their interests and expertise

LinkedIn Articles supercharge your content marketing efforts by allowing you to delve deeper into industry trends and personal experiences.

This expanded format provides exceptional value to your audience and establishes you as a thought leader, significantly increasing your visibility and engagement.

linkedin articles character limit is 125000 characters

As a result, effective use of LinkedIn Articles can dramatically expand your professional reach and influence on the platform, making you stand out from the crowd.

LinkedIn Message Character Limits

LinkedIn instant messages have a limit of 8000 characters.

You may think that 8000 characters seems like a lot, right?

But remember that LinkedIn’s communication format is more like a chat than email. And you have to keep the character count at maximum characters.

linkedin instant messages character limit

Therefore, it’s best to break your thoughts into shorter messages.

When you craft messages on LinkedIn, you must prioritize quality over quantity.

Personalize your message to the interests or experiences of the recipient.

This shows that you’ve taken the time to understand their background and needs.

linkedin inmail message character limit

You are also more likely to receive an answer.

Remember that LinkedIn is a professional network, so keep your messages professional and respectful.

This will help you build and maintain a strong network that can help you achieve your professional goals.

LinkedIn Connection Message Character limits

When sending personalized connection requests on LinkedIn, remember that there is a strict character limit of 300 characters.

This means crafting a concise yet compelling message is critical to making a strong impression and increasing acceptance.

linkedin connection message character limit

To create a highly personalized message that resonates with your target audience, highlight any common interests or connections you share with the recipient.

This can help establish a connection and make your message stand out.

In addition, expressing your purpose for connecting is important to demonstrate the value you can bring to their professional network.

linkedin connection message

To simplify the process of sending personalized invitations, bulk messages, and InMails, you can use Linked Helper.

The software provides a character counter that allows you to monitor the length of your message and ensure that you stay within the 300-character limit.

linkedin funnel automation for your outreach campaigns

Consider length variables like names, job titles, company names, or other personalized information when composing your message.

You can do this by keeping the main message body to about 200 characters, leaving a buffer of 100 characters for these variables.

LinkedIn InMail Message Character Limits

The LinkedIn InMail messaging system also has specific character limits.

Your InMail subject line character limit is up to 200 characters, while the InMail body word count can have up to 1900 characters, including spaces and punctuation.

To maximize this limited space, focus on the most relevant and compelling information and include a clear call to action.

Your InMail messages should be concise and clear, using proper grammar and avoiding jargon and unnecessary details.

linkedin inmail examples

Even with the expanded character limit, you should keep your messages coherent and to the point to ensure they are valuable to your recipient.

LinkedIn Headline Character Limits

LinkedIn headlines are the first thing users see when they browse LinkedIn profiles after your name and surname.

LinkedIn headline character count is limited to 220 characters.

Professionals use this short space to showcase their brand, expertise, position title, position description, contact phone numbers, and other valuable details.

linkedin headline character limit

You can showcase your company page name, paste your website URL, and other key information that needs to be seen first.

Strong headings immediately convey your professional identity, attract others to explore your profile further, and make your profile distinguishable from other competitors’ profiles.

You can also use keywords and hashtags related to your mission to fill the 220 characters of your headline. This will help optimize your LinkedIn account for SEO.

LinkedIn Summary Character Limits

LinkedIn’s summary section is a valuable place to detail your professional background, skills, and career goals.

With a character limit of up to 2,600, you have plenty of room to create a compelling professional narrative that showcases your unique strengths and sets you apart from the competition.

linkedin summary character limit

By creating a well-written summary, you can effectively communicate your experience, expertise, and aspirations to potential employers, clients, and collaborators.

This section is an excellent opportunity to tell your story and highlight your most impressive accomplishments and skills, making a strong impression on anyone who reads your profile.

LinkedIn Ad Character Limits

If you plan to advertise on LinkedIn, you must know that there are character limits for different types of ads, too.

These limits vary by ad type and are designed to help you create effective, engaging ads that capture your audience’s attention.

linkedin ads character limits
  • For LinkedIn text ads, the headline can be up to 25 characters, and the description can be up to 75.
linkedin text ads character limits

This means you must be succinct and creative with your message in a limited space.

  • Sponsored content ads, on the other hand, offer more room for your message.

The headline can be up to 150 characters, and the body can be 600 characters.

linkedin sponsored ads character limits

In addition, it’s recommended that you include a thumbnail image to make your ad more visually appealing.

  • Message ads can have a subject line of up to 60 characters and a message body of up to 1,000 characters.

However, it’s important to note that longer messages may be shortened, so try to keep your message clear and to the point.

  • Dynamic ads have a headline of up to 100 characters and a description of up to 150 characters.
linkedin dynamic ads character limits

These ads are personalized based on the viewer’s profile, making them highly effective for targeted advertising.

  • Finally, if you’re considering video ads on LinkedIn, keeping them short and engaging is essential.

While the maximum duration for a video ad is 30 minutes, it’s recommended to keep it shorter for better engagement.

linkedin video ads

This will help you make the most of your ad budget and create ads that resonate with your target audience.

What is a LinkedIn Character Counter?

Finally, if you want to count the word limit on LinkedIn, you have several options.

  1. First, you can use the Character Counter tool provided by LinkedIn itself.

This tool is built into the post-creation interface and is designed to track your typing in real-time, giving you a constant update on your character count as you type.

linkedin post character counter tool can be used when writing linkedin posts and connection messages

A LinkedIn Character Counter is a tool that allows you to keep track of the number of characters you have used in different sections of your LinkedIn content.

  1. Alternatively, you can use third-party character counting tools available online.
wordcounter, quillbot or character count are tools that can count your text characters and words

These tools are typically very easy to use.

You can paste or type your text into a box, and they will instantly calculate the character count for you.

Some popular examples of these tools are,, and


Mastering these key tactics for effective LinkedIn engagement can enhance your LinkedIn presence and ensure your content is seen and resonates with your audience.

linkedin profile character limit

Staying within character limits, creating engaging and concise content, and prioritizing relevance and quality will help you build a strong professional network on this platform.

So, implement these strategies to take your LinkedIn presence to the next level!


What is the character limit for a LinkedIn post?

Your LinkedIn post character limit is up to 3000 characters, which includes all the spaces and punctuation.

use linkedin share box at the top of your homepage to create and share posts

To write and share a LinkedIn post, use the share box at the top of the LinkedIn homepage.

If you are an administrator or content manager for LinkedIn Pages, you can share updates directly from your home page.

Is there a specific character limit for a LinkedIn comment?

LinkedIn comment character limit is up to 1250 characters.

linkedin comment character limit is 1250 characters

This number allows you to lead detailed discussions and interactions.

What is the character limit for the LinkedIn professional headline?

Your LinkedIn headline, a key element of your profile, is limited to 220 characters on desktop and 240 on mobile.

Here, you can present a snapshot of your personal brand, expertise, professional identity, and value proposition.

linkedin headline character limit is 220-240 characters

Is there a LinkedIn summary character limit?

Your LinkedIn profile summary or LinkedIn About section character limit is up to 2000 words.

Only the first three lines are visible before clicking See More, which makes 200 characters

Text posts are limited to 3000 characters, including spaces and punctuation, while article post character limit can be up to 125000.

linkedin summary sectioin character limit is 3000 characters

What is the character limit for LinkedIn InMails?

LinkedIn InMail messages can have subject lines of up to 200 characters and a message body of up to 1900 characters, which is tracked in real-time as you type your message.

Always pay attention to readability by keeping your message short and direct for a better acceptance rate.

Meanwhile, standard LinkedIn Direct messages (those sent within your network) have a more generous limit of up to 8000 characters per message.

linkedin inmail character limit is 1900 characters

Is there a character limit for LinkedIn articles?

LinkedIn’s Article feature is one of the most versatile content formats on the platform. It offers a character limit of up to 125,000 characters.

It’s an ideal format for storytelling, research presentations, and thought leadership pieces.

In contrast, LinkedIn posts or updates are limited to 3000 characters, including spaces and punctuation, which can affect the word count.

linkedin articles character limit can be up to 110000 characters


This content was partly written by AI (ChatGPT 4), I added my own perspective, fact-checked it and made sure it is helpful for you.

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