LinkedIn is a great platform that allows you to showcase your expertise and build credibility in your industry.
One of the best ways to do this is by sharing your knowledge and providing value to your network.
To help facilitate this, LinkedIn allows you to publish articles on the platform and also post articles you’ve published on other sites.
In this post, we’ll answer all your questions on how to post an article on LinkedIn, highlight some of the benefits, and give you tips for success.
How to Post Articles on LinkedIn
Now that we have covered some of the benefits in store for you, let’s answer your most pressing question on how do I post an article on LinkedIn.
Posting an article on LinkedIn is quite simple and features a few easy-to-follow steps that make the process seamless.
Here is a step-by-step guide designed to help you navigate LinkedIn articles and start posting immediately.
1.Log into your LinkedIn account and navigate to the Homepage
Your Home page is where all the news, updates, and posts from other people on the platform will appear for you to interact with.
When you get to the Home page, you’ll see a small section at the top where you’re given different options for what you’d like to post.
It is important to note that this option is only available when using LinkedIn on a web browser and not on the app itself.
2.Click on write article
With LinkedIn, you have the option of posting photos, videos, written posts, events, or articles.
Once you click on the write article option, you’ll get a prompt for whether you want to publish as a personal account or a business page if you have one.
Once you have chosen the account you’d like to use, click on the next button to get started.
3.Write your article
After clicking on the ‘write article’ option, you’ll be directed to an empty page where you can start writing or paste in something you had written.
You’ll have different sections to work with including a heading, a cover image, and a section for your written content.
LinkedIn allows you to add images and videos to make your articles readable and more interesting to those who interact with your content.
At the top of the page, you have different editing options that will come in handy when writing your article.
You’ll be able to format your headings accordingly, add lists, use quotes, and add links among other options.
Additionally, on the left side of this section, you’ll find a publishing menu that will come in handy.
This menu offers a quick way to start a new article, access previous drafts, access already published articles or share your current draft.
The option to share your current draft is essential especially when getting feedback from peers or specific people in your network.
To avoid distractions from notifications and messages when writing your article on LinkedIn, you have the option to hide your navigation bar.
This is a great option to consider if you opt to write on the platform and not copy-paste from elsewhere.
4.Publish your article
If you’ve been wondering how to publish an article on LinkedIn, it’s quite easy to follow along.
After you are done writing your article and are satisfied with the results, all you need to do is hit the publish button.
Once you click on publish, a window will pop up for you to add in some other details.
You can include a short description of what your readers can expect, and add hashtags related to the subject you wrote about.
You also have the option of controlling who gets to comment on the article or restricting the comments completely.
With all the details taken care of, you can then click the publish button on the pop-up window.
Doing this will allow you to share the article with your network and will also appear on your profile.
Benefits of Posting Articles on LinkedIn
Before we get to the steps and practical tips on how to post article on LinkedIn, let’s first explore some of the advantages.
As earlier mentioned, posting articles on LinkedIn is a great way to build credibility and strengthen your brand.
However, those are not the only perks to paying close attention to this handy feature.
Here are some of the incredible benefits you are bound to enjoy.
1.Easier access to 2nd and 3rd-degree connections
Articles published on LinkedIn tend to reach a wider audience given that they increase the time users spend on the platform.
When people in your network interact with your article by liking, commenting, or sharing, the post appears on their connections’ feeds too.
This is how you get exposure to more people who were not in your network but can now follow you and keep up with your work.
If you’d like to learn more about LinkedIn connections and how to take advantage of them, this article will give you clear guidelines.
2.Establishes you as a thought leader in your industry.
LinkedIn is one of the best knowledge-based social platforms that cover a wide variety of topics.
Many professionals take to the platform to share gems of information that their followers find incredibly helpful.
Adding such value to your followers is the best way to build loyalty and establish yourself as a thought leader.
Posting articles on LinkedIn allows you to take advantage of this and grow your influence tremendously.
It also comes in handy when prospecting for leads on LinkedIn using sales navigator and other strategies.
The people you reach out to will be more receptive seeing as you have built authority in your industry and proven to be trustworthy.
If you’d like to learn more about how to generate leads using sales navigator, here is a complete guide.
3.Great Content Marketing Strategy
Publishing articles on LinkedIn completely removes the need for you to invest in complex content management systems like WordPress.
The best part is that you have easy access to a network of people ready to interact with your posts.
When used right, articles published on LinkedIn work as a great marketing tool that will propel your business and brand to greater heights.
This is a great incentive for you to learn more about how to write a LinkedIn article and get quality results.
How to Share an Article on LinkedIn
As mentioned earlier, LinkedIn allows you to share articles that you write on the platform or have hosted elsewhere.
Sharing articles written on LinkedIn happens automatically after you hit publish.
You can be sure that the article will appear on other people’s feeds without having to share the article as a post.
However, when it comes to sharing an article from a different platform, you’ll need to start a post and add a link to the article.
Once the link is added, an image will pop up that is linked to the article you want to share.
To give you a cleaner space when writing your description, you can choose to delete the link.
Keep in mind that deleting the link will not discard the article you wanted to share.
The article will still be accessible by clicking on the image attached to the post.
After writing your description and thoughts on the article, you can then go ahead to add relevant hashtags and click on post.
This will share the article to your LinkedIn network and they can interact with you in the comments.
Practical Tips On How to Write a LinkedIn Article
When it comes to learning how to write an article on LinkedIn or any other platform, there are a few key aspects that most people look at.
These could vary from the metrics, engagement, reach, shares, and more.
In other words, the performance of any written piece of content is important to affirm that you are on the right track.
To ensure that your LinkedIn articles perform well, here are a few practical tips to consider.
1.Invest in Your Headline
Headlines play a huge role in determining whether readers will click on your article to actually read it.
This is why you need to ensure that you use a headline that is appealing and captivates the reader to learn more.
There are different tools like the Coschedule headline analyzer that are designed to help you rate the performance of your headlines.
Using such tools will give you a leg up and allow you to craft headlines that readers want to engage with.
Keywords are an important aspect when writing your LinkedIn articles.
They allow your articles to be found for all the right search terms that readers are interested in.
To make the best use of this, you need to have a clear understanding of the field you are writing for.
What search terms are people more inclined to look for? Adding such keywords will expose your articles to those interested in the topics you cover.
Additionally, your LinkedIn articles will get a chance to be easily found through internet searches on web browsers.
This will expand your pool of readers significantly and introduce you to a host of new people who will join your network.
3.Add Images and Videos
Visuals are very appealing and come in handy to break up long chunks of text.
In this digital age, readers are more likely to skim through what you write to determine whether it’s worth reading.
Adding images and videos allows you to make this easier and makes your articles more interactive.
4. Keep the LinkedIn Algorithm in Mind
Just like any other posts you put up on LinkedIn, you need to consider that the algorithm will play a big part in the performance of your article.
For instance, you need to consider the time you are posting the article you have written.
Keep your ideal reader in mind and post the article when they are most likely to be checking their feed.
Also, consider interacting with other posts after your article goes up to give you more chances of improving your reach.
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